(Courtesy of GoGORILLA!)

One of GoGORILLA’s proudest achievements in Alternative Media was our campaign for the premiere of ABC’s beloved “Lost” series using thousands of Lost-branded MESSAGES-IN-A-BOTTLE at high-traffic beaches during Labor Day weekend. Los Angeles and New York were the target markets, and the bottles were planted in the sand at beaches early in the morning so that bathers would “discover” the message during the day, playing on the “stranded” theme of the show. The campaign won awards and created much buzz and enthusiasm for what would become a marquee tile for ABC.