To promote the Mass Lottery Billion Dollar Bonanza, GoGORILLA Media sent out a total of 60 brand ambassadors carrying giant tickets to create buzz all over Boston, MA. Armed with big Bonanza tickets, the GoMODELS took over the Boston Marathon, sports games, the Earthfest, Copley Square, and other high traffic locations. Bostonians of all ages as well as our GoMODELS had a ton of fun with the big ticket and created many funny situations that made everyone stop in their tracks and smile. The GoMODELs were able to get on local sports channel reports during Bruins games and people loved to pose in front of the sign for their personal memory pictures.