Recent Campaigns, Street Teams, Youth Marketing

Mascara Brand Sponsors Lash-overs and Lash-Mob

Too Faced’s best selling product “Better Than False Lashes” was the center of attention at the newly renovated Sephora Times Square, when ten energetic GoMODELS excited shoppers with a cheering “Lash-Mob.”  Consumers were able to receive a complimentary “lash-over” to sample the product.  Hundreds of women lined up to have their lashes transformed to “Better Than False Lashes” while chatting with the GoMODELS about the benefits of the popular product. Consumers that sampled the mascara raved about their new look and were eager to share their positive feedback with friends. 

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