You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home.  NY Lotto’s Sweet Million campaign proved to be very successful in this sense.  Nobody could resist the sweet animals when they were staring up at them from the bar.  The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles.  Many patrons picked their favorite animals and took the coasters with them to show to friends and family.  The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.