Sidewalk Advertising - Kenneth Cole Comes Clean
WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country
On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.
