GoGORILLA Throws a Series of Custom Parties for Joseph Abboud

Menswear designer Joseph Abboud wanted to do something original and personable to promote suits in their new “Joe” line, a trendy and affordable label for young professionals. GoGORILLA created a series of 5 customized GoPARTIES to introduce “Joe” to a targeted New York audience. We secured 5 busy, fashionable after-work venues and promoted the events beforehand using GoMODELS and Lost Dog Posters. On the day of the parties, participating bars were outfitted with Joe-branded GoCOASTERS, GoNAPKINS, GoMONEY and indoor GoPOSTERS, male and female GoMODELS circulated offering catalogues, a special “Joe” shot was created and a raffle was held for customers to win suits. The results were an innovative and effective promotion for the Joe brand and the party was thoroughly enjoyed by all who attended.