Kermit Can Stop Complaining

“Being green” is becoming more and more important to advertisers today.  Large and small corporations have to show commitment to a cleaner environment and this has become an important marketing concept. Many companies are incorporating new environmentally friendly methods to go green. GoGORILLA is way ahead of the game with GoGREEN, a steadily growing portfolio of environmentally friendly guerrilla marketing techniques such as branded, non-motorized pedicabs and sidewalk stencils.

Making Graffiti A Green Enterprise

GoGORILLA Media has created a variety of green advertising tactics that help advertisers get their message out without harming the environment or adding materials that will end up in landfills. Stencils on sidewalks and streets for are the most popular example. The ads are stenciled on the surfaces using either with high-pressured water biodegradable and washable chalk that last a few weeks before being washed or worn away. GoGORILLA’s patent pending Waterstencil™ technique uses only water, a high-pressured hose, and a stencil, which is placed on a high traffic street corner, where the cement is dirty from heavy foot traffic. High-pressurized water is sprayed over the stencil so that, when complete, the message, clean and white, stands out from the surrounding dirty concrete. These sidewalk stencil ads are effective because they catch the attention of pedestrians and other travelers who are surprised to see something new on their daily commute. The ads are also acceptable because they only last a few weeks, getting the message across to people without becoming permanent clutter in the streets.

Jingle Bells, Jingle Bells

GoSNOW includes a number of green campaign options that can be executed during winter months, when snow covers the sidewalks. With GoSNOW an advertising message is displayed right after a snowfall. The messages can be added as GoSNOWSTENCILS, which use biodegradable chalk spray to stencil an ad onto the snow. Another option for green advertising is GoSNOWSTAMPS which press your company’s logo directly into the snow. GoSNOWMAN are snow sculptures that are placed around town in high traffic areas and are a fun and interesting way to promote your business or service. GoGORILLA will also send out GoCLEAN Street Teams who will shovel walkways, all the while wearing branded uniforms. This is a great way to promote good will in the community and stay green at the same time.

Leave No Traces With Projection Ads

Another green option is projection advertising, which can be executed year round. Still images or videos are typically projected onto large flat buildings, but projections can also be displayed on the sidewalks and can even move from building to building when projected from a moving vehicle. Projection ads reach a great number of people without leaving behind paint or other materials that can get unsightly and eventually become garbage. GoGORILLA has used this guerrilla marketing technique in a variety of campaigns, including promotions for Armani Exchange, Alberta Canada, and Carnival Cruise Lines. One recent projection campaign helped to raise funds for Pathways to Housing, a nonprofit group that helps the homeless.

GoGORILLA To The Rescue

Advertising has changed over the years and GoGORILLA has always adjusted to new demands and developments in the market place. With direct mail campaigns failing to reach their target ending up in the garbage, new advertising ideas are key to saving the environment. GoGORILLA Media can help advertisers promote their brands and go green at the same time.