Bar Media and GoMODELS Make a Splash

To add a young and energetic boost to the Delaware State Lottery’s campaign, GoGORILLA distributed branded GoNAPKINS to bars and clubs and fielded energetic teams of GoMODELS to hand out premiums including branded lip balm, sunscreen, GoFLING collapsible flying discs and keychain bottle openers. Target markets were Wilmington, Rehoboth Beach and Dewey Beach, DE, and the positive response to the promotion was overwhelming.