Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.