Who can say no to a free massage? With compliments of Propel Fitness Water, four licensed massage therapists made everyone’s day by providing free back and neck massages at the “Blog Her” conference in New York City. Conference visitors were eager to take a moment to relax from their busy conference schedule. Word among conference visitors traveled fast. By Saturday the therapists literally had their hands full, massaging crowds of people who had heard about the Propel event from other conference participants and who wanted to check out for themselves what everyone was talking about.
Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets. Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.
Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.
GoGORILLA Media has been known to push the limits of traditional and even out-of-home advertising for the past 16 years. Being “ballsy” and doing what has never been done before has always been our motto. With 3D Projections, GoGORILLA again becomes a pioneer in Guerrilla Marketing, in which traditional advertising gives way to innovative and imaginative uses for today’s technology. Through the use of 3-D projections on buildings, GoGORILLA Media creates a brand experience that goes viral and will be spread by social media sites and the press.
Why GoPROJECTIONS Work
GoGORILLA Media’s GoPROJECTION campaigns have been used to promote all kinds of brands, but also to raise awareness about social issues such as homelessness. GoPROJECTIONS provide a spectacular visual experience for product launches and branding. Although guerrilla marketing is most often aimed at consumers and event goers, the potential for a broader audience through today’s social media provides the chance for a longer advertising lifespan than through traditional advertising methods. Videos of 3D Advertising Projections are viewed on youtube and social media sites by millions of people around the world. These unique 3D advertisement spectacles are captured and spread by cell phones, and through social media sites like Facebook and Digg.
Building Mapping Technology
3D Projections use a building mapping technology, which creates a custom 3D video designed for a specific building, playing with the building’s features, such as pillars and windows. The images are clear, sharp, and mesmerizing. No glasses are necessary to see the 3D effects unfold on the building. 3D Projections can be used for outdoor advertising in any market or at events, concerts, and festivals. The 3D imagery grabs consumer’s attention and makes a lasting impression that goes far and above the efforts of conventional advertising. Consumers are so impressed with both the delivery and the message that they go on to share the experience through MMS, email, Facebook, Twitter, and other social media outlets.
Be the First 3D Projection Advertiser in the US
While 3D Projection Advertising is still brand new in the United States, it is already immensely popular in Europe, where numerous advertisers have showcased their very own 3D projection designs in major cities such as Frankfurt and Amsterdam. Being one of the first advertisers to bring 3D Projections to the US would without a doubt make the 8 to 10 week planning and design phase worthwhile.
GoPROJECTIONS Are Green
Another benefit of GoPROJECTIONS is that they are environmentally friendly. Instead of the application of paint or other chemicals to the outside of buildings, the image is displayed with no long-term side effects or damage to the environment. As the world grows more green-minded, this is no small consideration to many people and to many companies.
As guerrilla marketing becomes more and more popular, a variety of creative and innovative ways to reach people through advertising are popping up. Harnessing both technological advances and thinking outside the box, GoGORILLA Media and their 3D GoPROJECTION project is pushing advertising to a whole new level.
Essex Property Trust took apartment advertising to a whole new level in Seattle with the Joule GoWATERSTENCIL campaign. GoGORILLA Media placed 50 Waterstencils™ in 27 different locations all over Capitol Hill and the area around the Joule. The green advertising method goes hand in hand with the Joule’s ideal of eco-conscious living. Amazed passersby were informed that Joule apartments are now available for lease through mysterious imprints in the sidewalk grime. The Waterstencils, sometimes also referred to as reverse graffiti or clean graffiti, are washed into the sidewalks using nothing but water. No paint is applied to stencil the message into the ground, which makes Waterstencils™ environmentally friendly.
Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms. In addition, GoMODELS invited convention visitors to the QlikView pool party. The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.
Over the course of three nights in March, GoGORILLA Media executed an interactiveGoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door. The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.
Mysterious footprints guided New Yorker to the hottest new lunch place in Greenwich Village this month. To promote the recently opened Otarian Restaurant location, the GoGORILLA team placed 55 chalk stencils on sidewalks in the near vicinity to lead residents and visitors alike to the new healthy food spot. Two creatives were used for this GoSIDEWALK promotion: stencils with cute footsteps and the message “Take your carbon footprint to lunch” encouraged pedestrians to follow them to the restaurant in bright green and blue colors.
GoSNOW is the newest addition to our GoGREEN campaign options. Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape. GoSNOWSTAMPS are logos pressed into the snow. They can be placed on the ground, on cars, on mailboxes and many other surfaces. For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow. GoSNOWMAN are snow sculptures placed in high traffic locations. A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute. These street teams create buzz and a positive brand image while helping the community. Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks. A Snow-, Chalk- or Waterstencil™ can be placed to let residents know who cleaned up their neighborhood.
You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home. NY Lotto’s Sweet Million campaign proved to be very successful in this sense. Nobody could resist the sweet animals when they were staring up at them from the bar. The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles. Many patrons picked their favorite animals and took the coasters with them to show to friends and family. The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.
