How to Spice Up Presentations and Client Meetings

‘In Office promotions’ are a great way for advertisers to inform their clients about new services or simply to remind them that they are valued clients. During the TV Upfronts each year in May, TV Networks take advantage of GoGORILLA’s In-Agency promotions and treat media buyers and/or planners to snacks while presenting their newest programming. GoGORILLA Media has over 10 years experience in getting their clients promotions into ad agencies and has built relationships with agency staff to organize unique events.

Why GoGORILLA?

A well-established relationship between the advertising vendors and agencies helps a lot when it comes to setting up timings for such promotions. Once dates are finalized, invitations are sent out to the employees. This is usually done around a week before representatives from the advertising company come for a visit. One of the factors which decides whether the promotion will succeed or not, is the way it is executed. GoGORILLA custom brands coffee, bar, or ice cream carts and can create a custom event for any advertiser.

Making A Splash With a Custom Event

GoGORILLA uses different techniques of in-office promotions to match the brand identity and campaign goals. For ReelzChannel, a TV network all about movies, GoGORILLA set up a concession stand inside agencies to recreate a movie theater atmosphere. GoMODELS dressed as concession stand clerks offered free popcorn, snacks, and sodas to media buyers. Fine Living Network provided free massages along with scented candles branded by GoGORILLA. Websites such as Yahoo have also promoted their ad sales by giving away free ice cream from a branded ice cream cart.

Anything Goes 

GoGORILLA can bring in Sushi Chefs, Wine Connoisseurs for wine tastings, Massage Therapists, Manicurists, Hair Stylists, Gelato, Iced Coffee, Smoothies, Waffles, Tea Time with Scones, Breakfast, Gourmet Coffee Specialties, Boxed Lunches, a Salad Bar, a Concession Stand, Wii Contests, Photo Booths…The possibilites are endless!

How To Track The Event’s Success

We keep track of the number of people to which the freebies were distributed. Keeping a record of the people who come in for free coffee or ice cream can be done by doing raffles for which business cards are collected, which are then used to select the winner. Casual conversations while drinking coffee with clients helps build relationships and drive sales.

Who Can Benefit from In-Office Events?

Examples of major industries who could benefit from advertising their services in such promotional campaigns include magazines, websites, Internet providers, cable TV providers, newspapers, and gyms. However, GoGORILLA’s In-Office promotions are a great option for any business looking to treat their client or their employees to something special.