HBO Uses GoMONEY for Superbowl Takeover
Advertising in strip clubs? No taboo for us! As part of the GoMONEY campaign for the new HBO TV show “Eastbound & Down,” GoGORILLA Media distributed branded dollar bills to 20 bars and strip clubs in Tampa right before the Super Bowl to spread the word about HBO’s new show. The target group? Well, mostly male, but many of the lovely ladies were eager to pose with the branded bills. The campaign continued on February 1st in Los Angeles and New York, where regular bars were targeted. A total of $60,000 in one-dollar bills bearing stickers with advertising for the show were distributed across the three markets. Intrigued patrons of these venues had plenty of questions regarding the “Eastbound & Down” stickers appearing on their change.




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