Flasher GoMODELS Direct Consumers to GoGORILLA Peephole Sites

In one of GoGORILLA’s most elaborate and sensational campaigns, VH1 used unique shadowbox peepholes built into construction barriers to promote its returning “Celebreality” lineup. GoMODELS were positioned in front of VH1 branded shadowboxes in Chicago, New York and Boston, and were charged with the task of handing out branded booklets and photo viewers to passersby while talking up the shows. The GoMODELS were also dressed as flashers in trench coats in order to complement this interactive campaign with its emphasis on peeping!