Street Teams - Have a Paper and See Your Ad
Mercer Employees Get Free Wall Street Journals from GoMODELS
The purpose of this GoMODEL campaign was to simultaneously promote the Wall Street Journal as well as Mercer, an advertiser, as part of an added value package. GoMODELS handed out free copies on the 35th floor of Mercer’s 1166 6th Ave. office building in New York, directly in front of the 1166 CafĂ©, where employees go to get their morning coffee. GoMODELS informed them of Mercer’s ad, which they were very interested to see.

