Money Advertising - Hail to the Chief
Geena Davis takes Washington’s Spot on Dollar Bills for ABC
The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!
May 26th, 2010 at 2:30 pm
[…] “President” Gena Davis on the face of their removable stickers in promoting their show “Commander in Chief.” GoMONEY has also been used in conjunction with other non-traditional advertising campaigns in order […]
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