Money Advertising, Outside the Box Advertising, Recent Campaigns, Videos

Money Advertising - Hail to the Chief

Geena Davis takes Washington’s Spot on Dollar Bills for ABC

The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!

5 Responses to “Money Advertising - Hail to the Chief”

  1. Guaranteed Attention-Grabber: Advertising on a Dollar Bill Says:

    […] “President” Gena Davis on the face of their removable stickers in promoting their show “Commander in Chief.” GoMONEY has also been used in conjunction with other non-traditional advertising campaigns in order […]

  2. sander Says:

    really good article…

    I must say, its worth it! My link:http://gftrxsaz.zeclic.fr ,many Thanks….

  3. Sterker Says:

    hello…

    Hello there just quality post! http://albert11.canalblog.com/ ,i had a good read.thank you for your article,My problem continues to be resolved….

  4. Chantelle Says:

    Great One…

    I must say, its worth it! My link! http://cxfgyed.blog.com/ ,many Thanks….

  5. Richelle Says:

    Great One…

    I must say, its worth it! My link! http://gfeeds.medykblog.pl/ ,many Thanks….

Leave a Reply

Guerrilla Marketing or Guerrilla Marketing | Gorilla Media | Out Of Home Advertising | Out Of Home Media | Promotional Models |Street Teams | Alternative Media | Event Marketing | Non Traditional Advertising | Advertising Murals | Advertising on Money | Go Cards | Projection Advertising