Geena Davis takes Washington’s Spot on Dollar Bills for ABC

The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!