Breaking Through the Clutter

Advertising today is a lot different than it was a few years ago. With the rise of social media sites, like Twitter and Facebook, and more people online, marketers have had to find new ways to meet their target audience. GoGORILLA Media is the one-stop-shop for all kinds of alternative advertising. We use all sorts of techniques including sidewalk advertising, live interactive street teams and brand ambassadors, and reverse and clean graffiti. We use non-traditional media and promotion to help you reach your target market.

Going Viral is Key!

Some of our most successful campaigns use a combination of viral marketing and guerilla marketing, placed in the heart of major cities. These stunts reach the initial consumers on the street and then spread across the Internet through social media. Many of these out of home advertising stunts even make it into traditional media outlets.

Flash Mobs and Fake Protests Make Lasting Impressions

One example of guerilla and viral marketing is the flash mob or mock protest. Street teams converge on a specific street or shopping area and do a coordinated stunt such as a dance or chant. They may also use other media such as reverse graffiti or clean graffiti to lead to the event, or incorporate costumes or props to tie into the message. These are always fun and entertaining, and catch the audience off guard. One popular technique is the Tease and Reveal campaign, where the message comes out in brief words or messages over several days, capturing the interests of people and inspiring online discussions. Everyone is paying attention when the full message is finally revealed.

Reaching Millions on YouTube 

Each GoGORILLA planned guerrilla marketing event is filmed so that it can be downloaded to sites like YouTube, which leads to the next part of the promotion. The next step in the viral marketing campaign is putting the word out about this funny video, which can be done through social media, like twitter, or email. More consumers are enticed to go online to view the original video. They pass it along to their friends, as sharing videos has become one of the most popular methods of out of home advertising. They are often added to blogs or linked to different web sites, so the message is spread to more and more people and the alternative advertising goes viral.
Often these guerilla marketing videos become so big that they are picked up by traditional media outlets like print, radio, and television. A radio DJ may talk abut a viral marketing stunt, or a television news station may show the actual video of the street teams in action. This brings the original advertising message to a whole new group of consumers, making it an extremely potent form of guerrilla marketing.

Creating a Fanbase Via Social Media

GoGORILLA’s guerilla marketing and viral marketing techniques are perfect for all kinds of businesses. Small companies with limited budgets can get big time exposure with great guerrilla marketing campaigns using entertaining stunts and clean graffiti. Larger and established businesses can use these alternative advertising methods as part of their larger media campaigns. For Ripped Fuel, GoGORILLA posted videos and photos on the Ripped Fuel Facebook page to entice beachgoers all over the country to take part in the “Rate your Abs” competition.