Families Targeted by Types and Locations of Vehicles

The goal of this campaign was to promote E-LOAN using the GoAUTO promotion. GoAuto is a die-cut postcard outfitted with a suction cup and stuck to driver’s-side windows by the thousands! Able to target demographics by both locations and types of vehicles, E-LOANS effort focused on family-style vehicles parked in Home Depot, Lowes and Expo Store lots in San Francisco and Phoenix. The campaign was executed over 3 consecutive weekends and was extremely effective.

GoGORILLA Stages Sensational Cross-Dressing Campaign

TBS’ syndication of Sex and the City was something to shout about for lovers of the show across the country, and GoGORILLA got the word out in some unforgettable ways. Namely, Male GoMODELS dressed as Sex and the City cast members were entered into the Gay Pride Parades in Los Angeles, New York and San Francisco! The impersonators were top notch, and received tons of attention from parade-goers in each market. To reinforce the message, TBS GoCLINGS and “Lost Dog” wild postings were employed as well, sending TBS’ impressions skyward.