May 23, 2008
GoAUTO - Parrot.com Clings to One Car At a Time
Los Angeles and San Francisco See Messages in Bird ‘Mess’
In promotion of the website Parrot.com, GoGORILLA Media bombarded cars in Los Angeles and San Francisco with the unique bird ‘mess’ GoCLINGS. Looking exactly like the last thing you want on your windshield, each cling was placed right at eye level on the driver’s side of each car in both parking lots and area streets. Unsuspecting drivers got the message about the hands-free car kits from Parrot thanks to this really fun guerrilla medium!
October 16, 2007
Outdoor Advertising - Jolt Gives Manhattan a Jolt
3 GoGORILLA Strategies Employed for Jolt Energy
Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!
October 4, 2007
Window Advertising - Be Aware of Bicycle Lanes
GoCLINGS Spread Safety Message in New York
In an eye-catching and important public-safety campaign, GoCLINGS were employed to educate New York’s infamous drivers about bicycle safety lanes. Using a startling creative directing drivers to looknyc.org., The New York Dept. of Transportation targeted both Manhattan and Brooklyn. Clings were placed in locations such as parking lots and garages, where people would notice the clings before getting into their cars. where the highest amount of driver traffic will see them. The clings will be refreshed after 2 weeks.
September 17, 2007
Window Advertising - Wal-Mart Reaches Out to the South
GoCLINGS Offer Hi-Impact Coverage to Broad Target
When Wal-Mart needed to promote its MoneyCard to a broad consumer base in the southeastern US, they chose the pristine printing and huge visibility of GoCLINGS. GoGORILLA targeted high-traffic businesses in Montgomery-Selma, Jackson, Tallahassee-Thomasville, Little Rock-Pine Bluff, Savannah, Columbus-Tupelo, Augusta, and Memphis. Venues included barber shops, nail salons, check cashing businesses, and laundromats, and made a huge splash among residents of each city!
August 14, 2007
Lost Dog Posters - Monster Sightings in Philadelphia
Monster.com Empolys Lost Dog Wild Postings
The goal of this campaign was to promote the Monster.com in Philadelphia, using surprising street-level “Lost Dog” posters. These posters were places placed in hot and trendy areas in the city where high foot-traffic was guaranteed and many job-seekers were sure to take notice of the campaign.
August 1, 2007
Window Advertising - L. A. Communicates Important Message to Women of LA
GoCLINGS the Medium of Choice for Public Health Campaign
The Los Angeles Public Department of Health’s STD awareness campaign used GoCLINGS to get its message to its target audience in a direct and highly visible way. This was achieved by placing GoCLINGS urging STD testing on mirrors in women’s bathrooms in designated zip codes throughout Los Angeles. Distribution was carried out in 2 waves spaced 2 weeks apart to make sure that the GoCLINGS stayed in place.
July 7, 2007
Projection - Adobe Amazes in Union Square
Interactive Window Projection a First in New York!
Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!
July 15, 2006
Projection - We’re All Stars… Design Stars!
HGTV Lights Up New York
The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.
July 7, 2006
Money Advertising - Nation’s Capitol: Live from New York
D.C. Tourism Stages a Multi-Faceted Campaign in New York
When the tourism bureau of Washington D.C. needed to turn heads in New York, they called GoGORILLA. We put together a campaign that included GoMODELS handing out branded GoCARDS, GoMONEY put into circulation via local venues, GoCLINGS gracing the windows of many more businesses, and, as a press-generating special feature, Fine Art Painters and Fun Art Caricaturists working in public and incorporating Washington landmarks in their creations. New Yorkers had many, many reasons to think of DC for their next trip!
March 12, 2006
Window Advertising - Hilton Gets Clingy
GoCLINGS Deliver Delightful Impressions in New York
Hilton sought to advertise its family of hotels in a new way in 6 markets and approached GoGORILLA for something that would be noticeable in a new way. GoCLINGS were the answer, and their beautiful, laser-sharp graphics and double-sided printing were the perfect solution. Hilton’s GoCLINGS were placed on front windows and glass doors of boutiques, dry cleaners, retail stores and other high-traffic locations in prosperous areas across the country. Able to be viewed from both inside and outside, this campaign gained millions of impressions among affluent consumers.
