Popular Gnome Subject of GoMODEL Demonstration

The goal of this campaign to promote Travelocity using teams of GoMODELS who participated in an attention grabbing mock-protest. Wearing red conical “gnome” hats and carrying branded protest signs, these GoMODELS struck just the right light-hearted tone with the bemused public.

The “protesters” chanted:
GNOME COME HOME! GNOME COME HOME!
HEY HEY! HO HO! THE REPLACEMENT GNOME HAS GOT TO GO!
NOT MY GNOME! NOT MY GNOME!
WE ONLY ROAM WITH THE REAL GNOME!
IF YOU’RE NOT MADE OF STONE, YOU’RE NOT OUR GNOME!

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.

Oxygen Intrigues the Public with GoMODELS

To promote the premier of Oxygen Network’s new show, The Janice Dickinson Modeling Agency, attractive female GoMODELS handed out business cards to passersby as if they were recruiting models for the new Agency. Phone numbers on the branded storefront and the business cards lead callers to a voice mail further promoting the show. The highest call rates were experienced on the days of the promotions, and we have our beautiful GoMODELS to thank!

The Omen Employs Spooky GoSIDEWALK STENCILS

For the release of the remake of The Omen, Twentieth Century Fox wanted the scary signs to begin appearing in 5 major markets in advance of the release date of the film, June 6, 2006. The date corresponded to the plot of the movie and to the theme of our GoSIDEWALK stenciling campaign: “666″, the Number of the Beast. The Omen got great buzz. I’ve got the chills!

…With GoMODELS and GoWIPES

To promote the premier of the new Oxygen comedy “Campus Ladies,” Street Teams of middle-aged GoMODEL cheerleaders were dispatched to Grand Central Station and Rockefeller Center to do hilarious cheers and hand out branded postcards to commuters. In addition, our sinnature branded toilet paper rolls, GoWIPES, were distributed in bars and restaurants near NYU to promote “Campus Ladies”, adding another humorous and hard-to-miss element to this campaign!

Costumed GoMODELS Help Tower Records Make Manhattan Smile

The goal of this campaign was to promote Tower Records to people on the busy streets of New York during the Holiday Season. Using 5 GoMODELS dressed in animal mascot suits, Tower Records’ “Fuzzy Friends” did good deeds (held doors open for shoppers, helped people across the street, gave hugs to people, or just put a smile on their faces) and handed out “Cutepons” (coupons for Tower Records Stores). Everybody loved this campaign, and it was clear why.

Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.

Geena Davis takes Washington’s Spot on Dollar Bills for ABC

The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!

GoICE CREAM Courtesy of GoGORILLA

Targeting 17 different advertising agencies in 3 major Markets, this GoICE CREAM campaign got the Food Network’s message across to media buyers. Agency employees were treated to free gourmet ice cream with unusually delicious flavors, all served with Food Network branded napkins and cups. The ice cream was also housed in a branded GoICE CREAM cart and served, as always, by friendly and enthusiastic GoMODELS.

NBC Series Takes to the Night Skies

GoPROJECTION’s sleek, impressive nighttime profile was the perfect medium to promote the new NBC mini-series Revelations. The campaign took place on 6 seperate weekends (Fridays and Saturdays) in locations throughout Los Angeles, centering around West Hollywood. GoPROJECTIONS of 3 different creatives shone on facades of buildings in extremely high traffic areas, creating a huge buzz for the series’ debut.