Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.

Geena Davis takes Washington’s Spot on Dollar Bills for ABC

The provocative series Commander in Chief used GoMONEY to get the word out in a surprising way in New York, Los Angeles, Boston and Washington DC. GoGORILLA secured distribution in 81 retail locations for the placement of 101,000 $1 bills. The bills went directly into the registers and were distributed as change, to the surprise and delight of consumers. ABC cleverly incorporated the Dollar’s design elements into their creative, making their first female president the temporary face of our currency!

GoICE CREAM Courtesy of GoGORILLA

Targeting 17 different advertising agencies in 3 major Markets, this GoICE CREAM campaign got the Food Network’s message across to media buyers. Agency employees were treated to free gourmet ice cream with unusually delicious flavors, all served with Food Network branded napkins and cups. The ice cream was also housed in a branded GoICE CREAM cart and served, as always, by friendly and enthusiastic GoMODELS.

NBC Series Takes to the Night Skies

GoPROJECTION’s sleek, impressive nighttime profile was the perfect medium to promote the new NBC mini-series Revelations. The campaign took place on 6 seperate weekends (Fridays and Saturdays) in locations throughout Los Angeles, centering around West Hollywood. GoPROJECTIONS of 3 different creatives shone on facades of buildings in extremely high traffic areas, creating a huge buzz for the series’ debut.

Balloon-weilding GoMODELS Promote ABC Reality Show

Street teams of Super Nanny look-a-likes were dispatched to 6 major markets to hand out branded balloons to children and their parents for ABC’s Super Nanny reality show. The balloons and GoMODELS attracted huge attention in all markets, thoroughly heightening awarness of the show, which deals with the travails of parenthood.

USA Network an Early Adopter of GoMONEY

GoGORILLA Stages Sensational Cross-Dressing Campaign

TBS’ syndication of Sex and the City was something to shout about for lovers of the show across the country, and GoGORILLA got the word out in some unforgettable ways. Namely, Male GoMODELS dressed as Sex and the City cast members were entered into the Gay Pride Parades in Los Angeles, New York and San Francisco! The impersonators were top notch, and received tons of attention from parade-goers in each market. To reinforce the message, TBS GoCLINGS and “Lost Dog” wild postings were employed as well, sending TBS’ impressions skyward.

GoMODELS Cheer on Runners at the Boston Marathon

Nike, friend of dedicated runners, showed its support for its main customer base by using GoMODELS to turn out and cheer on the valiant participants in the Boston Marathon. Strategically positioned with vibrant Nike banners at various key points along the route, GoMODELS gave Nike a grass-roots presence with stealthy aplomb. Cheering, clapping, and even assembled in a marching band, GoMODELS gave a rousing performance that communicated Nike’s commitment to runners of all stripes on a day when they would appreciate it most.

Sweet & Low Taps GoGORILLA for Charity Event

WE Network Employs GoCAFE