GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

…and GoMODELS Hand Out Thousands of Promotional Fans

The objective of this campaign was to promote the release of “The Butterfly Effect 2″ on DVD. In 5 different markets, GoMODELS were unleashed on an unsuspecting public as they handed out branded “Butterfly Effect 2″ hand fans. The campaign’s persistence (9 days/market) reinforced its ability to raise awareness for the release of the new DVD.

LookSmart Uses GoMODELS to Stage Protest

Internet pioneer LookSmart wanted to get noticed at the Search Engine Strategies Convention in New York City. GoGORILLA was (logically) called, and staqed a mock protest against the high prices of Pay-Per-Click advertising. GoMODELS (the “protesters”) handed out branded manifestos and buttons, chanted and marched with protest signs, made speeches about LookSmart’s superior services, and generally caused a nerdy ruckus. The protest then moved inside the convention hall in a long procession, with models still chanting, holding signs and handing out branded material. Consumers could pose for instant Polaroid photos with Models and a strong-man cutout. Apparently another, bigger search engine was annoyed with the promotion, which was precisely the point.

Beautiful GoMODELS an Unforgettable Presence in 3 Markets

This electrifying campaign promoted the benefits of DirecTV in Washington DC, New York City and Las Vegas using gorgeous and youthfully exuberant female GoMODELS dressed as Candy Stripers. The Naughty Nurses handed out branded prescriptions for “High Definition Disorder” after “diagnosing” passersby. They also distributed branded lollipops and refrigerator magnets. The promotion was highly effective, as it was virtually impossible to ignore these beautiful girls in the their eye-catching costumes!

Popular Gnome Subject of GoMODEL Demonstration

The goal of this campaign to promote Travelocity using teams of GoMODELS who participated in an attention grabbing mock-protest. Wearing red conical “gnome” hats and carrying branded protest signs, these GoMODELS struck just the right light-hearted tone with the bemused public.

The “protesters” chanted:
GNOME COME HOME! GNOME COME HOME!
HEY HEY! HO HO! THE REPLACEMENT GNOME HAS GOT TO GO!
NOT MY GNOME! NOT MY GNOME!
WE ONLY ROAM WITH THE REAL GNOME!
IF YOU’RE NOT MADE OF STONE, YOU’RE NOT OUR GNOME!

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.

Oxygen Intrigues the Public with GoMODELS

To promote the premier of Oxygen Network’s new show, The Janice Dickinson Modeling Agency, attractive female GoMODELS handed out business cards to passersby as if they were recruiting models for the new Agency. Phone numbers on the branded storefront and the business cards lead callers to a voice mail further promoting the show. The highest call rates were experienced on the days of the promotions, and we have our beautiful GoMODELS to thank!

The Omen Employs Spooky GoSIDEWALK STENCILS

For the release of the remake of The Omen, Twentieth Century Fox wanted the scary signs to begin appearing in 5 major markets in advance of the release date of the film, June 6, 2006. The date corresponded to the plot of the movie and to the theme of our GoSIDEWALK stenciling campaign: “666″, the Number of the Beast. The Omen got great buzz. I’ve got the chills!

…With GoMODELS and GoWIPES

To promote the premier of the new Oxygen comedy “Campus Ladies,” Street Teams of middle-aged GoMODEL cheerleaders were dispatched to Grand Central Station and Rockefeller Center to do hilarious cheers and hand out branded postcards to commuters. In addition, our sinnature branded toilet paper rolls, GoWIPES, were distributed in bars and restaurants near NYU to promote “Campus Ladies”, adding another humorous and hard-to-miss element to this campaign!

Costumed GoMODELS Help Tower Records Make Manhattan Smile

The goal of this campaign was to promote Tower Records to people on the busy streets of New York during the Holiday Season. Using 5 GoMODELS dressed in animal mascot suits, Tower Records’ “Fuzzy Friends” did good deeds (held doors open for shoppers, helped people across the street, gave hugs to people, or just put a smile on their faces) and handed out “Cutepons” (coupons for Tower Records Stores). Everybody loved this campaign, and it was clear why.