GoModels give commuters some gripping reading material

With energy only GoMODELs can muster, GoGORILLA street teams descended on busy locations in New York, Los Angeles and Washington D.C. last week to bring the power of reading to the people! The teams publicized the release of the new Nora Roberts book titled, Strangers in Death by handing out her first novel Naked in Death and generated a frenzy of interest - enough to distribute over 22,000 copies in two days! And when the books hit the shelves, people will be buzzing about this gripping new murder mystery!

A Quick Tour of GoGORILLA’s SoHo Headquarters

WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country

On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

…and GoMODELS Hand Out Thousands of Promotional Fans

The objective of this campaign was to promote the release of “The Butterfly Effect 2″ on DVD. In 5 different markets, GoMODELS were unleashed on an unsuspecting public as they handed out branded “Butterfly Effect 2″ hand fans. The campaign’s persistence (9 days/market) reinforced its ability to raise awareness for the release of the new DVD.

LookSmart Uses GoMODELS to Stage Protest

Internet pioneer LookSmart wanted to get noticed at the Search Engine Strategies Convention in New York City. GoGORILLA was (logically) called, and staqed a mock protest against the high prices of Pay-Per-Click advertising. GoMODELS (the “protesters”) handed out branded manifestos and buttons, chanted and marched with protest signs, made speeches about LookSmart’s superior services, and generally caused a nerdy ruckus. The protest then moved inside the convention hall in a long procession, with models still chanting, holding signs and handing out branded material. Consumers could pose for instant Polaroid photos with Models and a strong-man cutout. Apparently another, bigger search engine was annoyed with the promotion, which was precisely the point.

Beautiful GoMODELS an Unforgettable Presence in 3 Markets

This electrifying campaign promoted the benefits of DirecTV in Washington DC, New York City and Las Vegas using gorgeous and youthfully exuberant female GoMODELS dressed as Candy Stripers. The Naughty Nurses handed out branded prescriptions for “High Definition Disorder” after “diagnosing” passersby. They also distributed branded lollipops and refrigerator magnets. The promotion was highly effective, as it was virtually impossible to ignore these beautiful girls in the their eye-catching costumes!

Popular Gnome Subject of GoMODEL Demonstration

The goal of this campaign to promote Travelocity using teams of GoMODELS who participated in an attention grabbing mock-protest. Wearing red conical “gnome” hats and carrying branded protest signs, these GoMODELS struck just the right light-hearted tone with the bemused public.

The “protesters” chanted:
GNOME COME HOME! GNOME COME HOME!
HEY HEY! HO HO! THE REPLACEMENT GNOME HAS GOT TO GO!
NOT MY GNOME! NOT MY GNOME!
WE ONLY ROAM WITH THE REAL GNOME!
IF YOU’RE NOT MADE OF STONE, YOU’RE NOT OUR GNOME!

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.