Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

GoGORILLA Set Out to Find the Hottest Beach Bodies of the
Nation

GoGORILLA’s team sure had a fun Summer when they traveled across the country with the Mobile Beach Bash, a Summer beach tour sponsored by the good people at Twinlab as part of the RateYourAbs.com competition. We traveled to the hottest beaches of the US all Summer long bringing you Twinlab product samples, T-shirts, tattoos and hot models to take pictures of your hot abs and to enter you into our online competition.  Contestants got a chance to earn the title of Hottest Abs on the beach this Summer and to become the proud owner of a 2009 Jeep Wrangler!

The Hertz Connect Campaign was a really unique and clever promotion consisting of three innovative media which were impossible to miss. On three consecutive nights, bright GoPROJECTION logos illuminated the sidewalk catching the eyes of everyone who walked by. Special two color GoSTENCILS were used for the first time on the streets of Manhattan. They were crisp and viewable in both day and night. Catchy GoLOSTDOG posters were hung around Hertz Connect locations, curiously grabbing peoples attention and creating gossip about the messages. All these media could be seen in ‘high foot traffic’ areas in Midtown. The Hertz Connect campaign stopped many curious onlookers in their tracks and created a lot of buzz about the new Hertz service.

Giving Valentine’s Day A Sexy Touch

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 The Hanky Panky GoMODEL campaign in New York drew a lot of attention! Two GoMODELS dressed in sexy 50’s style outfits handed out chocolate kisses and postcards to promote the ‘Hanky Panky Valentine’s Day sale event.’  Equipped with a boombox and singing and dancing to the “Hanky Panky” song, the models stunned consumers in Herald Square, the Flat Iron district, Union Square, and the Meatpacking area. The promotion was a huge success and put a smile on everyone’s face!

GoGORILLA Media’s President, Alan Wolan, shares three tips for ramping up the visibility of your business.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

Pedestrians Are Left Wondering: Who is Hancock?

In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…

GoMODELS Get Decked Out for 2008 Superbike Challenge

If you want to promote something as cool as the 2008 Suzuki Superbike Challenge properly, you get yourself some GoMODELS, deck them out in full-on racing gear (helmet too!), and place them in the busiest areas in Los Angeles and San Diego. Honestly, that’s just how it’s done! Passersby at various high-traffic locations in the two cities got all the information they needed about the event in Fontana, CA; as well as some tips on how to reclaim their ‘dudeness,’ because who doesn’t want to be a dude?