The Hertz Connect Campaign was a really unique and clever promotion consisting of three innovative media which were impossible to miss. On three consecutive nights, bright GoPROJECTION logos illuminated the sidewalk catching the eyes of everyone who walked by. Special two color GoSTENCILS were used for the first time on the streets of Manhattan. They were crisp and viewable in both day and night. Catchy GoLOSTDOG posters were hung around Hertz Connect locations, curiously grabbing peoples attention and creating gossip about the messages. All these media could be seen in ‘high foot traffic’ areas in Midtown. The Hertz Connect campaign stopped many curious onlookers in their tracks and created a lot of buzz about the new Hertz service.

GoGORILLA Media’s President, Alan Wolan, shares three tips for ramping up the visibility of your business.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

Pedestrians Are Left Wondering: Who is Hancock?

In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…

GoMODELS Get Decked Out for 2008 Superbike Challenge

If you want to promote something as cool as the 2008 Suzuki Superbike Challenge properly, you get yourself some GoMODELS, deck them out in full-on racing gear (helmet too!), and place them in the busiest areas in Los Angeles and San Diego. Honestly, that’s just how it’s done! Passersby at various high-traffic locations in the two cities got all the information they needed about the event in Fontana, CA; as well as some tips on how to reclaim their ‘dudeness,’ because who doesn’t want to be a dude?

The New York Institute of Finance Schools Chicago

To spread the enthusiasm of the fall semester at the New York Institute of Finance, GoMODELS were all over Union Square Station in Chicago. The Street Teams handed out information on how to enroll in classes for the fall semester, as well as free branded water bottles courtesy of the New York Institute of Finance. All day, between Adam and Jackson streets, pedestrians were delighted to receive the free bottled water, and to hear all about the great courses offered at the school.

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

GoModels give commuters some gripping reading material

With energy only GoMODELs can muster, GoGORILLA street teams descended on busy locations in New York, Los Angeles and Washington D.C. last week to bring the power of reading to the people! The teams publicized the release of the new Nora Roberts book titled, Strangers in Death by handing out her first novel Naked in Death and generated a frenzy of interest - enough to distribute over 22,000 copies in two days! And when the books hit the shelves, people will be buzzing about this gripping new murder mystery!

A Quick Tour of GoGORILLA’s SoHo Headquarters

WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country

On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.