CVS Megastore Opening Publicized in Manhattan

A crack team of 5 GoMODELS was deployed to make a splash for the brand new CVS location on 42nd street and 3rd avenue over several days in November. The team was successfully stationed outside five different entrances to Grand Central Terminal in order to greet commuters with smiles, complimentary drinks, snacks and coupons. Models enthusiastically pointed out the new store location while delivering these goodies, and crowds formed to be a part of the giveaway. Even the most jaded New Yorkers couldn’t hide their excitement about $5 off their next purchase at CVS.

GoMODELS Provide Wall Street Journals to Financial Professionals

The goal of this campaign was to promote Financial Regulator FINRA’s ad in the Wall Street Journal in New York, Washington DC, and Rockville MD. Our GoMODELS were positioned at FINRA-hosted breakfasts inside the Washington-area offices of NASD and Cipriani’s on Wall Street in New York to target employees on their way to work in the morning. NASD employees were excited to see their ad in the paper and were happy to receive a free copy of the Wall Street Journal.

TIAA Cref and GoMODELS a Friendly Presence at Farmers’ Market

GoGORILLA Media, in conjunction with TargetCast tcm, executed a promotion on behalf of TIAA-CREF, the leader in retirement planning for those in the academic, medical, cultural and research fields. This promotional event was held in Ann Arbor, MI at the Ann Arbor Farmers’ Market located at 315 Detroit St. On both dates, shoppers were engaged by 5 GoMODELS who greeted them at every entrance with a smile and a free branded GoTOTE BAG to use for their purchases. The models also directed traffic to a TIAA-CREF booth staffed by local TIAA-CREF representatives who answered questions on retirement planning. While at the booth, every person there was given an opportunity to win a free IPod buy guessing the number of apples that were in a 40 gallon barrel.

Real Estate Development Employs GoMODELS on Game Day

To further familiarize the public with The Peloton, a new chic urban development in Boulder, CO. 5 GoMODELS in Peloton apparel handed out 2,000 branded megaphones to eager tailgaters around Folsom Stadium in Boulder. The response was overwhelming. The branded megaphones instantly became a high-demand item for game day and our GoMODELS informed the crowds of all the benefits of The Peloton. The Peloton GoMODELS were well received by University of Colorado alumni, old and young, as you can see from the pictures. All in all, this campaign was a tremendous success and a true buzz creator for The Peloton.

Lord of the Rings Fields Costumed GoMODELS

For the release of their new video game, the Lord of the Rings franchise asked GoGORILLA to help turn heads at the Digital Life Consumer Show. GoMODELS dressed as elves and hobbits descended on the Jacob Javits Center in New York City, grabbing the attention of both convention-goers and the media. Models were stationed at the front entrance, and a team roved around the Javits Center in order to reach all potential consumers. As a reslut, the Lord of the Rings’ game consoles were one of the most popular areas of the convention. As people lined up to play, GoMODELS posed for photos, directed people to a website and generally charmed the crowds.

Eye-Popping GoMODELS Promote Samsung at World Cyber Games

For 3 consecutive weekends, teams of 4 to 12 female GoMODELs dressed as Cyber Girls were stationed at various Seattle locations to create buzz. The Cyber Girls handed out GoCARDs with information about The World Cyber Games along with a voucher for a free ticket. The girls attracted tons of attention everywhere they went thanks to their wild outfits and GoGORILLA enthusiasm. Seattle residents and tourists alike will never forget the 2007 Samsung Cyber Girls!

Latina Magazine use GoMODELS to Promote Aveda Spa Happy Hour

In order to boost existing excitement surrounding Latina Magazine’s sponsored Aveda Spa happy hour, four GoMODELS hit the streets in downtown Denver and were met with an overwhelming positive response from the public. The models were placed in strategic locations on the 16th street promenade near the Aveda Institute and interacted with a diverse group of target consumers. GoMODELS handed out invitations and informed the public of the various amenities being provided at the free spa evening.

Mexican Day Parade a Joyous and Fruitful Arena for GoMODELS

A team of 5 GoMODELS and 1 team leader hit Madison Avenue in New York during the Mexican Day Parade in September to promote Time Warner Cable’s services. The parade was hugely attended and our GoMODELS were able to reach thousands of consumers. The colors of the flyers matched those of the Mexican flag, and fit right in with the bandanas and clothing worn by parade-goers, who happily accepted the colorful handouts. The beautiful weather and good mood of parade visitors only added to the success of this campaign.

The Wall Street Journal and AIG Provide Complimentary Copies with GoMODELS

The purpose of this campaign was to simultaneously promote the Wall Street Journal as well as AIG, which had a full page ad on the back of the front section of the paper. GoMODELS handed out complimentary papers at two locations, in front of the AIG building 72 Wall St. as well as at Grand Central Station. GoMODELS gave out the papers to professionals on their way to work and were received with positive and grateful responses. With each interaction the GoMODELS informed consumers that the paper was complimentary thanks to AIG. Overall the campaign was a great success.

Mercer Employees Get Free Wall Street Journals from GoMODELS

The purpose of this GoMODEL campaign was to simultaneously promote the Wall Street Journal as well as Mercer, an advertiser, as part of an added value package. GoMODELS handed out free copies on the 35th floor of Mercer’s 1166 6th Ave. office building in New York, directly in front of the 1166 Café, where employees go to get their morning coffee. GoMODELS informed them of Mercer’s ad, which they were very interested to see.