GoGORILLA Media hit the streets to embark on a new and exciting campaign adventure for NBC’s ‘Late Night with Jimmy Fallon!’ GoMODELs interacted with the public on busy New York avenues while being equipped with a wearable TV vest which displayed clips of the show. They also ran a 10 question trivia about Jimmy Fallon’s life for the chance to win a free promotional T-Shirt. The energetic New York crowd had a great time with this! The campaign was a tremendous success and created a memorable experience for its audience by using fun, interactive techniques to generate buzz around the show. Even Jimmy Fallon himself was impressed!

Giving Valentine’s Day A Sexy Touch

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 The Hanky Panky GoMODEL campaign in New York drew a lot of attention! Two GoMODELS dressed in sexy 50’s style outfits handed out chocolate kisses and postcards to promote the ‘Hanky Panky Valentine’s Day sale event.’  Equipped with a boombox and singing and dancing to the “Hanky Panky” song, the models stunned consumers in Herald Square, the Flat Iron district, Union Square, and the Meatpacking area. The promotion was a huge success and put a smile on everyone’s face!

GoMODELs create buzz about “The New Crew in Town!”

Getting to Down Under just got easier with V Australia’s new route from LA to Sydney.  Over the course of 3 days, teams of GoMODELs handed out GoCARDs in busy Los Angeles locations promoting “The New Crew in Town” and V Australia’s introductory air fare special.

The dream and goal of any advertising and marketing professional is to create an ad or promotion that grabs the audience’s attention and gets them to take action. There are classic print ads and broadcast commercials that are still remembered years and decades since they were first created, some even outliving the product or service they were advertising. However in the past few decades, consumers have become educated about many traditional advertising techniques and have become quite adept at ignoring ads and commercials. Today you need new tactics, such as out of home advertising, to grab the audience and make your promotion memorable. GoGorilla Media uses a variety of alterative marketing tactics to help you have a successful and effective campaign.

One of GoGorilla’s out of home advertising techniques is the Flash Mob. Many companies have used these in the street advertising events to introduce themselves and promote their brand to a wide audience. Flash Mobs are fun and innovative and most people have likely seen at least one on the news or on a YouTube video. The concept appears very simple. A group of seemingly random people appear to be shopping in a store or walking in a public place. Suddenly, the group begins to do a coordinated and synchronized action, such as a dance or song. This apparently impromptu act catches the attention of the other shoppers or pedestrians in the area. Their interest is piqued and they just need to know why this group is singing, dancing, or doing their act. GoGorilla will ensure that the advertising message is skillfully weaved into the Flash Mob’s performance.

If the Flash Mob only reached the people who actual viewed the performance it would have limited impact. However, the real reason that this GoGorilla out of home advertising method is so successful is that it can easily go viral. Because the Flash Mob is so unexpected and surprising, it grabs attention immediately. Many of these people will take out their cell phones and film the event which they will then send on to their list of family, friends, and contacts. Some may add to their own social media website like Facebook or MySpace. In this way the GoGorilla campaign is helping you gain valuable new people through personal references.

More importantly, Flash Mobs are often picked up by local media which shows the performance on its various new shows, reaching more people. There will be someone at the site to make a quality video that can be instantly uploaded to YouTube and other video sites, where it can go global in a very short time. This kind of free out of home advertising is invaluable and probably impossible to do with traditional advertising methods.

While a Flash Mob may seem like a sudden event that appears to come out of nowhere, it is really an expertly choreographed act with every detail planned. It can take weeks to put an out of home advertising Flash Mob together and to ensure that it will fulfill the goal of grabbing your audience’s attention, encouraging action, and going viral.

Fresh and Direct to your office…

For three days our GoMODEL teams spread the good word about Fresh Direct at the office. Targeting on-the-go office workers in the busy areas of Park Ave., 6th Ave., and Wall Street/Broadway, our models handed out snacks and drinks to those office workers in the area. All handouts came with a coupon for Fresh Direct at the office as well as a detailed explanation of the promotion by our highly informed and enthused GoMODELS. The handouts, coupons, and information were welcomed by people who are looking to eat better and save money while at the office. The word is out. Fresh Direct is now at the office.

GoModels early bird special

There really is no better way to start the morning than with a FREE Wall Street Journal! Two teams of 2 GoMODELS hit the streets of Boston and New York during the early morning commute to promote the Columbia Management Group. The busy areas - South Station in Boston and 42nd Street and Vanderbuilt in New York were full with happy smiling people.

New York City Gets Plastered for the Consumer Technology Showcase

In promotion of Digital Downtown, New York’s Consumer Technology Showcase, Street Teams posted GoLOST DOGS all over downtown New York City and Battery Park City. The GoLOST DOGS were placed in lobbies of residential buildings, in grocery stores, in banks, on community boards and on light poles. The GoLost Dogs not only offered free admission to the showcase, but also a chance to enter and win a $10,000 home theatre!

How Are You Going to Fill In Your Brackets?

For a few weeks in June, Microsoft had GoMODELS in Orlando, San Francisco and Breckenridge asking just that! With enormous white brackets and our brand ambassadors giving away complimentary t-shirts and clings, it was hard for convention-goers in the three cities to not take notice. Curiosity ran high, and the buzz around www.fillthebrackets.com had people rushing off to the nearest computer to check out the site.

Digital Showcase Brings Out the Techies

To inform New Yorkers about the Digital Downtown showcase, GoMODELS hit the streets of lower Manhattan. Targeting the Financial District, South Street Seaport and Battery Park, GoMODELS informed both New Yorkers and tourists of the showcase that featured the newest in consumer electronics. People were clearly excited about the opportunity to learn more about the convention and set their sights on new digital products!

GoMODELS Wake Up Commuters with Johnny Walker Wall Street Journals

There really is no better way to start the morning than with a Wall Street Journal! And that’s exactly what GoMODELS distributed to morning commuters at the Fulton and Broadway subway stop in New York City compliments of Johnny Walker. Commuters were all smiles over their free morning paper!