Street Teams

August 23, 2008

GoPEDICAB - Starbucks Vivanno

Starbucks Vivanno gives Customers a ride…

On August 23rd and 24th, Starbucks gave customers a lift from Los Angeles beaches to the closest Starbucks with branded GoPEDICABS. Promoting the new Vivanno™ Nourishing Blends the pedicab drivers handed out gift cards so that riders could try the refreshing drinks for free. Customers were grateful for the ride and the complimentary refreshment on a hot summer weekend. 

August 10, 2008

GoMODELS - Fresh Direct

Fresh and Direct to your office…

For three days our GoMODEL teams spread the good word about Fresh Direct at the office. Targeting on-the-go office workers in the busy areas of Park Ave., 6th Ave., and Wall Street/Broadway, our models handed out snacks and drinks to those office workers in the area. All handouts came with a coupon for Fresh Direct at the office as well as a detailed explanation of the promotion by our highly informed and enthused GoMODELS. The handouts, coupons, and information were welcomed by people who are looking to eat better and save money while at the office. The word is out. Fresh Direct is now at the office.

July 1, 2008

GoICECOFFEE - Gospel Music Channel

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

July 1, 2008

Street Teams - Wall Street Journal - Columbia Management

GoModels early bird special

There really is no better way to start the morning than with a FREE Wall Street Journal! Two teams of 2 GoMODELS hit the streets of Boston and New York during the early morning commute to promote the Columbia Management Group. The busy areas - South Station in Boston and 42nd Street and Vanderbuilt in New York were full with happy smiling people.

June 30, 2008

GoLOST DOGS - Digital Downtown is a Consumer Techie’s Dream

New York City Gets Plastered for the Consumer Technology Showcase

In promotion of Digital Downtown, New York’s Consumer Technology Showcase, Street Teams posted GoLOST DOGS all over downtown New York City and Battery Park City. The GoLOST DOGS were placed in lobbies of residential buildings, in grocery stores, in banks, on community boards and on light poles. The GoLost Dogs not only offered free admission to the showcase, but also a chance to enter and win a $10,000 home theatre!

June 14, 2008

Street Teams - GoMODELS Go Downtown

Digital Showcase Brings Out the Techies

To inform New Yorkers about the Digital Downtown showcase, GoMODELS hit the streets of lower Manhattan. Targeting the Financial District, South Street Seaport and Battery Park, GoMODELS informed both New Yorkers and tourists of the showcase that featured the newest in consumer electronics. People were clearly excited about the opportunity to learn more about the convention and set their sights on new digital products!

June 11, 2008

Street Teams - Nothing Quite Like a Lil’ Johnny Walker in the Morning

GoMODELS Wake Up Commuters with Johnny Walker Wall Street Journals

There really is no better way to start the morning than with a Wall Street Journal! And that’s exactly what GoMODELS distributed to morning commuters at the Fulton and Broadway subway stop in New York City compliments of Johnny Walker. Commuters were all smiles over their free morning paper!

June 7, 2008

Street Teams - Beach-Goers Get ‘Secrets’ Handed to Them

GoMODELS Hit the Beach for Book Distribution

It’s that time of year when women everywhere are on the look out for that perfect ‘beach book.’ So there really is no better place to promote a new book than at, well, a beach! Female beach-goers up and down the eastern coast were lucky enough to be the recipients of free copies of Patti Callahan Henry’s new book The Art of Keeping Secrets. Thanks to our GoMODELS, women sunbathers in Charleston, SC; Hilton Head, SC; St. Augustine, FL; Virginia Beach, VA, and the Hamptons, NY all got their hands on a good read!

June 4, 2008

Street Teams – GoMODELS Spread the Word About the SmarTrip Card

SmarTrip Makes Travel Easier in the DC Area

SmarTrip wants commuters to be informed about all the great benefits and conveniences that come with the SmarTrip card – and our GoMODELS were just the people to get the word out! Highly informed and bilingual GoMODELS were placed in Virginia, Maryland, and Washington DC to let both bus and rail commuters know all about SmarTrip. Through distribution of brochures and enthusiastic dialog, commuters walked away from the campaign a little ‘smarter.’

June 2, 2008

GoSTENCIL & GoPEDICAB - Going Green Never Looked So Good

Whole Foods Give Consumers and Pedestrians Some Food for Thought

Always promoting organic and natural products, as well as sustainability for the future, Whole Foods came to GoGORILLA Media to get some advertising done the ‘green’ way. For four consecutive days, Whole Foods gave customers a lift home with branded GoPEDICABS in New York City. Adorned in the Whole Food’s signature green, the GoPEDICABS were a great relief to shoppers on the warm summer day!

In keeping with Whole Food’s ‘green’ theme, GoGORILLA Media worked the night shift to GoSTENCIL locations in both New York City and New Jersey with the Whole Foods signature font and color. Including such phrases as “Reusable. It’s our bag,” “So close, you can taste it,” “Hang on kids, dinner’s almost ready,” Whole Food’s customers and passersby awoke the next morning to find the biodegradable chalk comments enticing them towards their closest Whole Food’s market!

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