GoGORILLA Media hit the streets to embark on a new and exciting campaign adventure for NBC’s ‘Late Night with Jimmy Fallon!’ GoMODELs interacted with the public on busy New York avenues while being equipped with a wearable TV vest which displayed clips of the show. They also ran a 10 question trivia about Jimmy Fallon’s life for the chance to win a free promotional T-Shirt. The energetic New York crowd had a great time with this! The campaign was a tremendous success and created a memorable experience for its audience by using fun, interactive techniques to generate buzz around the show. Even Jimmy Fallon himself was impressed!

GoMODELs create buzz about “The New Crew in Town!”

Getting to Down Under just got easier with V Australia’s new route from LA to Sydney.  Over the course of 3 days, teams of GoMODELs handed out GoCARDs in busy Los Angeles locations promoting “The New Crew in Town” and V Australia’s introductory air fare special.

Starbucks Vivanno gives Customers a ride…

On August 23rd and 24th, Starbucks gave customers a lift from Los Angeles beaches to the closest Starbucks with branded GoPEDICABS. Promoting the new Vivanno™ Nourishing Blends the pedicab drivers handed out gift cards so that riders could try the refreshing drinks for free. Customers were grateful for the ride and the complimentary refreshment on a hot summer weekend. 

Fresh and Direct to your office…

For three days our GoMODEL teams spread the good word about Fresh Direct at the office. Targeting on-the-go office workers in the busy areas of Park Ave., 6th Ave., and Wall Street/Broadway, our models handed out snacks and drinks to those office workers in the area. All handouts came with a coupon for Fresh Direct at the office as well as a detailed explanation of the promotion by our highly informed and enthused GoMODELS. The handouts, coupons, and information were welcomed by people who are looking to eat better and save money while at the office. The word is out. Fresh Direct is now at the office.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

GoModels early bird special

There really is no better way to start the morning than with a FREE Wall Street Journal! Two teams of 2 GoMODELS hit the streets of Boston and New York during the early morning commute to promote the Columbia Management Group. The busy areas - South Station in Boston and 42nd Street and Vanderbuilt in New York were full with happy smiling people.

New York City Gets Plastered for the Consumer Technology Showcase

In promotion of Digital Downtown, New York’s Consumer Technology Showcase, Street Teams posted GoLOST DOGS all over downtown New York City and Battery Park City. The GoLOST DOGS were placed in lobbies of residential buildings, in grocery stores, in banks, on community boards and on light poles. The GoLost Dogs not only offered free admission to the showcase, but also a chance to enter and win a $10,000 home theatre!

Digital Showcase Brings Out the Techies

To inform New Yorkers about the Digital Downtown showcase, GoMODELS hit the streets of lower Manhattan. Targeting the Financial District, South Street Seaport and Battery Park, GoMODELS informed both New Yorkers and tourists of the showcase that featured the newest in consumer electronics. People were clearly excited about the opportunity to learn more about the convention and set their sights on new digital products!

GoMODELS Wake Up Commuters with Johnny Walker Wall Street Journals

There really is no better way to start the morning than with a Wall Street Journal! And that’s exactly what GoMODELS distributed to morning commuters at the Fulton and Broadway subway stop in New York City compliments of Johnny Walker. Commuters were all smiles over their free morning paper!

GoMODELS Hit the Beach for Book Distribution

It’s that time of year when women everywhere are on the look out for that perfect ‘beach book.’ So there really is no better place to promote a new book than at, well, a beach! Female beach-goers up and down the eastern coast were lucky enough to be the recipients of free copies of Patti Callahan Henry’s new book The Art of Keeping Secrets. Thanks to our GoMODELS, women sunbathers in Charleston, SC; Hilton Head, SC; St. Augustine, FL; Virginia Beach, VA, and the Hamptons, NY all got their hands on a good read!