February 20, 2014
There may still be snow on the ground, but now is the perfect time to start planning your guerrilla marketing campaigns for spring and summer 2014. Target this year’s biggest festivals and events with marketing tactics that stand out. With our proven alternative marketing strategies, your brand is sure to create a big splash this season. From food trucks with street teams to guerrilla tactics such as projections and sidewalk media, GoGORILLA can deliver your message without spending immense amounts on sponsorship fees.
December 15, 2013
What better way to ring in the holiday spirit than giving one lucky shopper $1 Million dollars on Black Friday? Using one of GoGORILLA Media’s most unique strategies, advertising on dollar bills, Old Navy successfully raised awareness for their huge giveaway. For the Old Navy GoMONEY effort, GoGORILLA put into circulation a total of 210,000 $1 bills, each bill featuring a circular sticker advertising the sweepstakes with the abbreviated sweepstakes rules on the back. The bills could be found in15 major market across the United States including Phoenix, Miami, Seattle, Atlanta, Los Angeles, Minneapolis, Detroit, Philadelphia, Chicago, Boston, New York, Houston, Dallas, Washington DC and San Francisco. The GoMONEY was distributed to a variety of venue types including cafés, food trucks, ice cream shops, restaurants and of course Old Navy’s. Venues were thrilled to participate in the program and to give their customers the opportunity to become a millionaire. Patrons who received the branded dollar bills had lots of positive feedback and loved the clever marketing tactic. Many shoppers vowed to try to be among the first 500 in line at Old Navy on Thanksgiving Day at 7:00pm to have a chance to win the big prize. Hundreds of thousands of impressions were generated throughout the 15 markets and noteworthy buzz could be found on several social media outlets.
May 28, 2010
The New Patcraft & Design Weave Hit Up Chicago’s Merchandise Mart
In promotion of The New Patcraft & Design Weave commercial carpet company, GoMONEY was distributed in venues all over Chicago’s Merchandise Mart; Starbucks and McDonald’s among them. Each GoMONEY sticker was unique in color and featured such quotes as: ‘Money Circulates On Us,’ ‘Cash Flows on Us,’ and ‘Change Happens on Us,’ just to name a few. Both venue owners and employees were just as excited as their patrons to receive the adorned GoMONEY in their change!
July 28, 2009
The Fifth Third Bank Offers Patrons the Opportunity to Get More Bucks
In promotion of the Fifth Third Bank, GoMONEY bills were distributed to venues all over the city of Ft. Wayne, Indiana. Coffee shops, bars, restaurants and even a minor league baseball stadium were the receivers of the one-dollar bill bearing the sticker advertisement for the bank. Patrons at every establishment were excited to learn about how they could change their branded dollar bill into a 100 bucks!
February 28, 2009
West Hollywood Gets the Message About Responsibility in the Form GoMONEY
In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.
October 16, 2007
3 GoGORILLA Strategies Employed for Jolt Energy
Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!
October 4, 2007
GoCLINGS Spread Safety Message in New York
In an eye-catching and important public-safety campaign, GoCLINGS were employed to educate New York’s infamous drivers about bicycle safety lanes. Using a startling creative directing drivers to looknyc.org., The New York Dept. of Transportation targeted both Manhattan and Brooklyn. Clings were placed in locations such as parking lots and garages, where people would notice the clings before getting into their cars. where the highest amount of driver traffic will see them. The clings will be refreshed after 2 weeks.
September 24, 2007
Through GoCARDS, GoSTICKERS and Indoor GoPOSTERS
To further promote the release of the Ben10 Second Season DVD, Cartoon Network distributed Indoor GoPOSTERS, GoCARDS and GoSTICKER CARDS to kid-and-teen-friendly venues in 10 markets. These included video gaming outlets, comic books stores, ice cream parlors, toy stores and more. The reception was overwhelmingly positive and the popularity of the show shined when our experienced distributors arrived at each venue. As the photos attest, this Ben10 campaign put smiles on many faces!