Getting Your Brand Noticed With Never-Seen-Before Advertising Techniques

Every day consumers are met with thousands of advertising messages. Marketers have to find new and interesting ways to reach their buyers and set themselves apart from the crowd. GoGORILLA is the one-stop shop for non-traditional media that can help any business create a strong and effective guerilla marketing campaign.  We can create unique events such as staging a flash mob or fake protest. GoGORILLA specializes in using guerrilla marketing techniques that are fun and unpredictable, and catch the audience off guard. We also employ sidewalk advertising using chalk or WaterStencil™ images. We use these out of home advertising methods to promote products in a unique way that will get people talking and create a buzz.

Green, Clean Advertising That Turns Heads

Our team at GoGORILLA is expert at creating guerrilla marketing promotions that are environmentally friendly. We do this by using techniques like reverse graffiti and clean graffiti that don’t alter or harm surfaces or the environment. We even have a medium called projection advertising that creates temporary images on urban walls and buildings with dual interactive projection displays.

How Does Reverse Clean Graffiti Work?

One great form of alternative advertising is GoGORILLA Media’s WaterStencil™. WaterStencil™ is a type of reverse graffiti that catches people by surprise as they walk down the street. Trained GoGORILLA teams use power washing technology to brand reverse graffiti in the form of a message or logo into the grime of the typical urban street or sidewalk. This method of under the radar guerilla marketing has been used to promote special events such as movie premiers and book releases, as well as to advertise clothing apparel and retail stores.

Green Graffiti Creates Positive Buzz for Brands

Unlike the typical messages scrawled on buildings, the WaterStencil™ is clean graffiti that gets your product message across in a fun and positive way. People walking to work in a business district or out for a night on the town will suddenly come across one of these unique guerrilla marketing messages that will stop them in their tracks. Not only will they get the initial impact of the message, but it will stay with them and they will pass the message on to family and friends. In addition to its wow factor, WaterStencil™ is also completely green graffiti. It is a power washing technique using nothing but water, so it does not add any chemicals or other harmful materials to the street or sidewalk. This is especially beneficial in urban areas or cities that do not allow certain forms of alternative advertising. WaterStencil™ is really just selectively washing the sidewalk with clean graffiti.

Going Viral with Reverse Graffiti

With so many businesses and advertisers competing for consumer attention it is easy to get lost in the crowd. GoGORILLA can help any business break through and create effective guerilla marketing campaigns. With a variety of out of home advertising methods, including reverse graffiti, also called clean graffiti, and street teams, we can successfully launch a product or service. Our green graffiti alternatives, such as WaterStencil™, are the perfect way to send a message and achieve viral, street level branding. GoGORILLA is the place for top quality guerrilla marketing.

Merrell Shoes Come Nashville

GoGORILLA Media hit up the city of Nashville in the middle of the night in promotion of Merrell Shoes. WaterStencils were placed in locations all over the city, each one stating “Smile! You’re Outside!” followed by the website address. Both residents and visitors awoke the next morning to see the messages WaterStenciled onto the sidewalks and were intrigued about the Merrell brand and all their products.

Whole Foods Give Consumers and Pedestrians Some Food for Thought

Always promoting organic and natural products, as well as sustainability for the future, Whole Foods came to GoGORILLA Media to get some advertising done the ‘green’ way. For four consecutive days, Whole Foods gave customers a lift home with branded GoPEDICABS in New York City. Adorned in the Whole Food’s signature green, the GoPEDICABS were a great relief to shoppers on the warm summer day!

In keeping with Whole Food’s ‘green’ theme, GoGORILLA Media worked the night shift to GoSTENCIL locations in both New York City and New Jersey with the Whole Foods signature font and color. Including such phrases as “Reusable. It’s our bag,” “So close, you can taste it,” “Hang on kids, dinner’s almost ready,” Whole Food’s customers and passersby awoke the next morning to find the biodegradable chalk comments enticing them towards their closest Whole Food’s market!

New York City is Warned About the Mole

GoGORILLA Media took to the streets to promote ABC’s series “The Mole.” At locations all over the city, WaterStencils were placed on New York’s most heavily trafficked streets and sidewalks. With words literally washed into the pavement of the city, and consisting of such phrases as “Look Both Ways Before Crossing the Mole” and “The Mole is Watching,” passersby were definitely intrigued by the messages beneath their feet.

Pedestrians Are Left Wondering: Who is Hancock?

In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…

Magnolia Pictures Goes Street Level to Promote Sci-Fi Thriller

Turn off your radio! Unplug your TV! Don’t pick up the phone! Look out…or ‘The Signal’ will get you! That’s exactly the message both New York City and Portland received when they were simultaneously WaterStenciled for the upcoming sci-fi thriller, ‘The Signal.’ Due out this winter, the horror film is about a transmission that is emitted from electronics and turns everyone in its path into a killer! In the middle of the night, our team planned and executed their attack on the cities’ sidewalks with GoCHALK-STENCILS and Water-Stencils around every corner. The next morning, people awoke to their adorned sidewalks, and they got the message – they got the signal.

WaterStencils Reach Consumers with Every Step

Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.

Terra.com Takes Their Spanish Website to the Streets

Once again WaterStencil took over the sidewalks of Dallas, Houston, Los Angeles, and Miami for the Terra.com campaign. The colder cities of Chicago and New York City got more than their fair share of GoCHALK STENCILS in promotion of the Spanish website that includes both current news events and pop-culture highlights. The densely populated cities woke up one February morning to find the messages under their feet: which is your link?

Paramount Takes to the Sidewalks to Drum Up Buzz for Eerie Disaster Film

To further the already existing buzz surrounding the upcoming release of the movie “Cloverfield,” Paramount Pictures chose Sidewalk Advertising to give their campaign an original, under-the-radar push. Specialized WaterStencil teams hit the streets in three markets including Miami, Los Angeles, and San Francisco and put down 376 stencils in 161 high traffic locations. Our team chose areas specific to the movie’s demographic appeal and made the message “What is Cloverfield?” a curious and spooky bit of Sidewalk Advertising to get people thinking!

Nationwide Campaign Employs WaterStencils and GoSidewalkStencils

Terra.com made nationwide use of the iconic branding of WaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Christmas, a total of 356 WaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.