WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country

On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.

Advertising on Money and Sidewalk Advertising - Killpoint and Murder the Subject of GoMONEY and WaterStencil Campaign

The goal of this campaign was to spread the word about two new shows airing on Spike TV in July through Money Advertising and Sidewalk Advertising. This was achieved through a combination of branded GoMONEY dollar bills for Spike TV’s new show “Killpoint” and our patent-pending WaterStencil promotion on New York City sidewalks for “Murder.”

GoMONEY advertising “Killpoint” was distributed to twelve bars, clubs and lounges frequented by males in New York City and Los Angeles to use as change in their cash registers. Venues and patrons alike were excited to play a part in this unique campaign and to start the circulation of Spike TV’s GoMONEY. WaterStencils were put down in over 20 locations around New York targeting a young, tuned-in demographic. Spike’s chalk-outline stencil turned many heads and generated tons of interest in the show.

GoGORILLA Helps Spread the Word About the Dangers of Meth

GoGORILLA helped to promote the important anti-drug message of ResistMeth.org by distributing custom GoCOASTERS and laying down GoSIDEWALK Chalk Stencils around San Francisco. According to the San Fransisco DOH, crystal meth has, in recent years, become a debilitating epidemic within the city’s LGBT community. As such, target areas were selected based on their proximity to venues frequented by gays and lesbians. Resist Meth’s message was seen by thousands of people throughout the city every single day.

The Omen Employs Spooky GoSIDEWALK STENCILS

For the release of the remake of The Omen, Twentieth Century Fox wanted the scary signs to begin appearing in 5 major markets in advance of the release date of the film, June 6, 2006. The date corresponded to the plot of the movie and to the theme of our GoSIDEWALK stenciling campaign: “666″, the Number of the Beast. The Omen got great buzz. I’ve got the chills!

Network Targets Agencies With Viral Campaign

To promote the WE network to planners and buyers at 8 different agencies in New York City, GoSIDEWALK stencils were stealthily put down on nearby sidewalks well in advance of the morning commute. Locations leading from transportation hubs surrounding these agencies to the agencies themselves were targeted, allowing agency personnel to follow a WE trail to work. The stencils, in alternating colors of green and blue, measured 16″ wide by 12″ tall and were applied an average of 10 feet apart.