GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

Imagine you are coming home from work, take-out in your hand, ready to turn on the TV and kick back.  While you are reaching for your keys, you notice you are standing on a large 2′x3′ door mat, placed right outside the entrance of your building and advertising DirecTV’s NFL Sunday Ticket with up to 14 games.  The DirecTV ads for their NFL package, which are spread all over the city, made it to your doorstep!  GoGORILLA Media distributed 4,000 brightly colored doormats in upscale neighborhoods in New York City.  Thanks to the size, bright colors, and large quantity of doormats distributed, the campaign was a huge success!  The large non-slip turf mats were well received and, in many cases, will remain in place for months.

Sidewalk Advertising Reaches Millions

Each day millions of people walk down city sidewalks on their way to jobs and shopping. GoGORILLA can help you utilize those streets with reverse graffiti to send powerful guerilla marketing messages to promote any product or service. We have over ten years of experience in sidewalk advertising and have developed green graffiti techniques such as the WaterStencil™ or Sidewalk and Building Projection advertising that can reach customers on the streets without damaging the environment. Many of these out of home advertising methods can be used in combination with other actions, including street teams and brand ambassadors.

Why Sidewalk Advertising Is So Effective

GoGORILLA offers a variety of alternative advertising techniques that can be used in business districts, nightlife areas, and even during special events. We can craft guerrilla marketing campaigns that are creative, imaginative, and highly successful. GoSIDEWALK are guerilla marketing campaigns that GoGORILLA uses to promote products and services via streets and sidewalks. For example, street teams can pressure-wash reverse graffiti directly on the sidewalk surface, emphasizing clear and concise messages that catch the viewer by surprise. They concentrate on strategic locations within the top markets in order to reach the desired audience. The GoSIDEWALK alternative advertising messages have an immediate effect on consumers and work their way into the consciousness of people who view them on the street. This is guerrilla marketing at its finest: Fun, clever, and totally unpredictable.

So Many Stencil Types to Chose From

GoGORILLA uses a variety of methods in GoSIDEWALK campaigns, chalk messages, water stencils, sidewalk vinyls, sidewalk projections, murals, graffiti paste ups and more. This ensures that these out of home advertising methods are effective while remaining clean graffiti. Biodegradable chalk spray will last for thousands of impressions in each location before it wears away. We can also create chalk stencils in multi-color or with a glitter effect to fit the style of your brand and logo. Examples of unique chalk stencils are the Ke$ha glitter stencils and the Hertz Connect 2-color stencils. Sidewalk Advertising is often used in guerilla marketing campaigns to promote urban brands and new movie and album releases, but it is ideal for any brand that wants to reach commuters on the streets and leave a long-lasting message at a low cost.

Green And Clean - A New Age Of Advertising

The WaterStencil™ is a revolutionary technique that uses power washing to add a clean graffiti or a brand logo to a street or sidewalk by cleaning the design into the grimy surface. This unique out of home advertising technique adds no material or product to the surface, it merely adds the logo or message through power washing. This makes it a completely clean and unobjectionable alternative advertising form. WaterStencil™ has been successfully used to promote movies and market products such as clothing apparel in major markets.

Sidewalk Projections Light Up Consumer’s Paths

GoGORILLA also uses projection advertising in guerrilla marketing campaigns. This technology projects images onto buildings, walls and sidewalks. It can be used in moving vehicles, so that the image appears to be alive and moving through the city streets. This is a great way to catch the urban dweller off guard and make a truly memorable impression. They will be intrigued by the display and remember to tell their friends and family, write about it on their blog, put a video of it on Youtube or write a post on Facebook or Twitter. Many fun guerrilla marketing campaigns go viral thanks to their originality and the thousands of impressions they get on city streets.

The Hertz Connect Campaign was a really unique and clever promotion consisting of three innovative media which were impossible to miss. On three consecutive nights, bright GoPROJECTION logos illuminated the sidewalk catching the eyes of everyone who walked by. Special two color GoSTENCILS were used for the first time on the streets of Manhattan. They were crisp and viewable in both day and night. Catchy GoLOSTDOG posters were hung around Hertz Connect locations, curiously grabbing peoples attention and creating gossip about the messages. All these media could be seen in ‘high foot traffic’ areas in Midtown. The Hertz Connect campaign stopped many curious onlookers in their tracks and created a lot of buzz about the new Hertz service.

Getting Your Brand Noticed With Never-Seen-Before Advertising Techniques

Every day consumers are met with thousands of advertising messages. Marketers have to find new and interesting ways to reach their buyers and set themselves apart from the crowd. GoGORILLA is the one-stop shop for non-traditional media that can help any business create a strong and effective guerilla marketing campaign.  We can create unique events such as staging a flash mob or fake protest. GoGORILLA specializes in using guerrilla marketing techniques that are fun and unpredictable, and catch the audience off guard. We also employ sidewalk advertising using chalk or WaterStencil™ images. We use these out of home advertising methods to promote products in a unique way that will get people talking and create a buzz.

Green, Clean Advertising That Turns Heads

Our team at GoGORILLA is expert at creating guerrilla marketing promotions that are environmentally friendly. We do this by using techniques like reverse graffiti and clean graffiti that don’t alter or harm surfaces or the environment. We even have a medium called projection advertising that creates temporary images on urban walls and buildings with dual interactive projection displays.

How Does Reverse Clean Graffiti Work?

One great form of alternative advertising is GoGORILLA Media’s WaterStencil™. WaterStencil™ is a type of reverse graffiti that catches people by surprise as they walk down the street. Trained GoGORILLA teams use power washing technology to brand reverse graffiti in the form of a message or logo into the grime of the typical urban street or sidewalk. This method of under the radar guerilla marketing has been used to promote special events such as movie premiers and book releases, as well as to advertise clothing apparel and retail stores.

Green Graffiti Creates Positive Buzz for Brands

Unlike the typical messages scrawled on buildings, the WaterStencil™ is clean graffiti that gets your product message across in a fun and positive way. People walking to work in a business district or out for a night on the town will suddenly come across one of these unique guerrilla marketing messages that will stop them in their tracks. Not only will they get the initial impact of the message, but it will stay with them and they will pass the message on to family and friends. In addition to its wow factor, WaterStencil™ is also completely green graffiti. It is a power washing technique using nothing but water, so it does not add any chemicals or other harmful materials to the street or sidewalk. This is especially beneficial in urban areas or cities that do not allow certain forms of alternative advertising. WaterStencil™ is really just selectively washing the sidewalk with clean graffiti.

Going Viral with Reverse Graffiti

With so many businesses and advertisers competing for consumer attention it is easy to get lost in the crowd. GoGORILLA can help any business break through and create effective guerilla marketing campaigns. With a variety of out of home advertising methods, including reverse graffiti, also called clean graffiti, and street teams, we can successfully launch a product or service. Our green graffiti alternatives, such as WaterStencil™, are the perfect way to send a message and achieve viral, street level branding. GoGORILLA is the place for top quality guerrilla marketing.

Merrell Shoes Come Nashville

GoGORILLA Media hit up the city of Nashville in the middle of the night in promotion of Merrell Shoes. WaterStencils were placed in locations all over the city, each one stating “Smile! You’re Outside!” followed by the website address. Both residents and visitors awoke the next morning to see the messages WaterStenciled onto the sidewalks and were intrigued about the Merrell brand and all their products.

Whole Foods Give Consumers and Pedestrians Some Food for Thought

Always promoting organic and natural products, as well as sustainability for the future, Whole Foods came to GoGORILLA Media to get some advertising done the ‘green’ way. For four consecutive days, Whole Foods gave customers a lift home with branded GoPEDICABS in New York City. Adorned in the Whole Food’s signature green, the GoPEDICABS were a great relief to shoppers on the warm summer day!

In keeping with Whole Food’s ‘green’ theme, GoGORILLA Media worked the night shift to GoSTENCIL locations in both New York City and New Jersey with the Whole Foods signature font and color. Including such phrases as “Reusable. It’s our bag,” “So close, you can taste it,” “Hang on kids, dinner’s almost ready,” Whole Food’s customers and passersby awoke the next morning to find the biodegradable chalk comments enticing them towards their closest Whole Food’s market!

New York City is Warned About the Mole

GoGORILLA Media took to the streets to promote ABC’s series “The Mole.” At locations all over the city, WaterStencils were placed on New York’s most heavily trafficked streets and sidewalks. With words literally washed into the pavement of the city, and consisting of such phrases as “Look Both Ways Before Crossing the Mole” and “The Mole is Watching,” passersby were definitely intrigued by the messages beneath their feet.