There are many creative ways to announce the opening of a new store location, but using a mix of marketing tactics proved to be highly efficient for Winn Dixie in Florida.  A media mix including chalk stencils, a mobile billboard, and video projections made sure that everyone in Coral Gables knew about the new Winn Dixie store at 3275 Coral Way.  Using seven different designs, GoGORILLA strategically placed 20 stencils in heavy foot traffic areas along the Miracle Mile.  A two-sided mobile billboard generated thousands of impressions while driving up and down the Miracle Mile for 8 hours.  To top off this unique promotional effort,  GoGORILLA displayed a massive video projection for 5 hours on a highly visible wall in a heavy-traffic intersection.  The projection streamed a two minute Winn-Dixie commercial and was so huge that it could be seen from far away.  All three guerrilla tactics proved to be highly effective in generating buzz and in driving traffic to the new store.

New Yorkers were treated to free coffee this winter and they didn’t even have to stand in line at a coffee shop.  Our Jetpack street team served Taster’s Choice instant coffee to commuters right at the entrance to Grand Central, generating thousands of impressions throughout the day.  The branded jetpack contained steaming hot water so the team could demonstrate on the spot how easy it is to make great-tasting coffee with Taster’s choice single packs.  The team also distributed sample packs of Taster’s Choice in French Roast flavor and $1 off coupons.  This one-day campaign successfully generated buzz among thousands of commuters who left excited to try the other flavors in the Taster’s Choice roster.

Asus chose GoGorilla Media to be their US partner in their global advertising N5 laptop promotion titled “In Search of Incredible.”  The campaign, which launched in select metropoles in the fall of 2011, encouraged consumers to submit their most amazing story online for a chance to be featured in a documentary starring Jason Mraz.  The Asus video projection included a huge QR code that directed consumers to the Asus website insearchofincredible.com.  GoGorilla also placed artwork in three upscale venues in NYC.  The three participating venues were Villa Pacri, G2 Lounge and Yotel. Under each picture a small plaque displayed information about the photographer, Don McCullin as well as a QR code directing to the campaign’s website. At G2 Lounge in the Meatpacking district, customers also got a chance to test the new laptop, which was placed on a computer stand next to the entrance.

GoGORILLA Media caught the attention of Upper West Siders with a three-day street team campaign to promote the grand opening of the Century 21 store located in NYC’s Lincoln Square.  A huge 7ft sphere balloons was tied to each of the twelve brand ambassadors who were stationed in strategic areas near the store. The branded balloons read “Century 21, Now Open” and could be seen from far away gaining thousands of impressions per day.  Many consumers stopped to pose for photos while holding the huge balloons, which were particularly popular with families.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

GoGorilla Media partnered with The Salvation Army in its fight against hunger and reached out to Chicago residents in a very unique way. An interactive projection allowed pedestrians to donate to The Salvation Army by texting in. A huge projection on buildings and walls in various high traffic locations showed a hungry child with an empty plate and a call to action.  The call to action asked people to “See what can happen when you erase hunger” by texting “FEED” to the displayed phone number.  Once the text was received by our system, food appeared on the child’s plate along with a second call to action to donate $10 to The Salvation Army via a new text message. For a total of 6 nights, the GoGORILLA team projected at 14 different locations in Chicago, including Wrigleyville, River North, and Michigan Avenue. The projection generated thousands of lasting impressions and collected donations for the Salvation Army’s mission. Our projection team reached out to pedestrians, encouraged them to text in, and assisted them during the texting process, which made this projection a truly interactive and memorable experience. The projection was inspired by Pathways To Housing’s interactive projection in 2010.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

Rain Stencils are the newest creation by GoGORILLA.  They are only visible once the sidewalk is wet.  Rain stencils are the perfect medium for rainy months and for rainy markets.  They can also be used as “hidden messages” in treasure hunts.  Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks.  Contact GoGORILLA today for more info at 212-925-2420 or info@gogorillamedia.com.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

Miniposters proved to be the perfect medium to promote Valley Metro’s bus service. Placed near high traffic areas and Valley Metro light rail and bus routes in Phoenix, the posters introduced “Valley Metro Notes,” a series of animated music videos about the ins and outs of riding public transit. The ads also featured a Microsoft Tag, which linked people’s smartphones directly to the music videos on Youtube. The poster campaign drew a lot of attention thanks to its interactive approach.