GoGORILLA Media found the perfect location to display a massive projection for Hugo Boss during Fashion Week in September, a popular hotel right in the center of New York’s trendy Meatpacking district.  Nightlife revelers and fashion victims alike could not help but stare at the oversize projection ad promoting a Hugo Boss event featuring Robin Thicke on Fashion Night Out.  Placed strategically, projections generate thousands of impressions per night and are a highly effective way to reach a specific target audience in a unique and attention-grabbing way.

GoGORILLA is now offering advertisers to create and include Microsoft Tags in their artwork free of charge. Tags can be added to any campaign featuring printed media such as postcards, coffee sleeves, placemats, etc.  By scanning the Tag on their smartphones, consumers are directed to the advertiser’s website, shop, or videos on YouTube right on the spot!  Tags are a great way to include online content in your campaign and work with any ad.  Take consumers straight to your shop, sign-up page, sweepstakes, trailers, or any other landing page.  Tags drive traffic to your website and let you measure the success of your campaign, while increasing sales or subscriptions.  By leading consumers to sweepstakes, data collection on the spot can add thousands of new email addresses to your mailing list.  It’s easy! Just download the free app on your smartphone at http://gettag.mobi and try scanning our Tag.

Flash mobs are becoming a more and more popular as a way to get consumer’s attention.  Advertisers constantly think of new funky ideas to integrate flash mobs into their campaigns. Whether it’s dancers moon-walking like Michael Jackson or ballroom dancers sweeping ladies off their feet in train stations, advertisers love to wow the public with huge interactive events that then spread over the Internet like wildfire.  GoGORILLA helped organize a huge Zumba event in Chicago in which women of all ages could learn how to dance Zumba, a fusion of Latin and International dancing and music.  The event attracted vast crowds and participants had a blast moving to the dynamic rhythms.

To create buzz for the novel “Dust,” GoGORILLA Media dropped 1,750 copies of the novel on seven beaches in the Great Lakes area for beach-goers to discover.  To conserve the books, they were inserted into zip lock bags and then placed discreetly all over the beaches.  Sunbathers were surprised to find a book in the sand and immediately turned its pages to see what “Dust” is all about.  The promotion worked so well because of its surprise effect, which is what guerrilla advertising is all about. The mysterious book drop also goes well with the occult zombie-theme of the novel.  In addition, the placement of books on beaches, where people actually have time, made sure that the books would be read immediately.

Always ahead of game, GoGORILLA added iPads as a digital component to their street team campaigns.  Now advertisers can showcase their website, trailers, apps, and products on today’s hottest gadget.  IPads are a great way to collect data such as email addresses.  They are also an ideal medium to conduct surveys or to engage consumers in trivia to educate them about your product.  When adding iPads to street team campaigns, advertisers benefit from the popularity of the new gadget, which attracts young and old consumers alike.  Passersby will stop in their tracks for a chance to hold and play with an iPad while engaging in conversations with street team members about the product or cause. For more information on using iPads to promote your product, click here or call 212-925-2420.

Who can say no to a free massage? With compliments of Propel Fitness Water, four licensed massage therapists made everyone’s day by providing free back and neck massages at the “Blog Her” conference in New York City.  Conference visitors were eager to take a moment to relax from their busy conference schedule.  Word among conference visitors traveled fast.  By Saturday the therapists literally had their hands full, massaging crowds of people who had heard about the Propel event from other conference participants and who wanted to check out for themselves what everyone was talking about.

Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets.  Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.

Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Essex Property Trust took apartment advertising to a whole new level in Seattle with the Joule GoWATERSTENCIL campaign. GoGORILLA Media placed 50 Waterstencils™ in 27 different locations all over Capitol Hill and the area around the Joule.  The green advertising method goes hand in hand with the Joule’s ideal of eco-conscious living.  Amazed passersby were informed that Joule apartments are now available for lease through mysterious imprints in the sidewalk grime.  The Waterstencils, sometimes also referred to as reverse graffiti or clean graffiti, are washed into the sidewalks using nothing but water.  No paint is applied to stencil the message into the ground, which makes Waterstencils™ environmentally friendly.

Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms.  In addition, GoMODELS invited  convention visitors to the QlikView pool party.  The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.