May 5, 2008
GoMONEY - Branded Dollar Bills Come to Ft. Wayne
The Fifth Third Bank Offers Patrons the Opportunity to Get More Bucks
In promotion of the Fifth Third Bank, GoMONEY bills were distributed to venues all over the city of Ft. Wayne, Indiana. Coffee shops, bars, restaurants and even a minor league baseball stadium were the receivers of the one-dollar bill bearing the sticker advertisement for the bank. Patrons at every establishment were excited to learn about how they could change their branded dollar bill into a 100 bucks!
April 30, 2008
Street Teams – Hancock GoSTENCILS Leave Their Mark in Five Major Cities
Pedestrians Are Left Wondering: Who is Hancock?
In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…
April 24, 2008
Street Teams – Suzuki Asks Californians to “Reclaim Your Dudeness”
GoMODELS Get Decked Out for 2008 Superbike Challenge
If you want to promote something as cool as the 2008 Suzuki Superbike Challenge properly, you get yourself some GoMODELS, deck them out in full-on racing gear (helmet too!), and place them in the busiest areas in Los Angeles and San Diego. Honestly, that’s just how it’s done! Passersby at various high-traffic locations in the two cities got all the information they needed about the event in Fontana, CA; as well as some tips on how to reclaim their ‘dudeness,’ because who doesn’t want to be a dude?
April 20, 2008
Street Teams – GoMODELS Keep Chicago Nice and Hydrated
The New York Institute of Finance Schools Chicago
To spread the enthusiasm of the fall semester at the New York Institute of Finance, GoMODELS were all over Union Square Station in Chicago. The Street Teams handed out information on how to enroll in classes for the fall semester, as well as free branded water bottles courtesy of the New York Institute of Finance. All day, between Adam and Jackson streets, pedestrians were delighted to receive the free bottled water, and to hear all about the great courses offered at the school.
April 15, 2008
Street Teams – GoModels Invade Washington DC
DC Tourism Shows Both Visitors and Residents Some Fun
In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.
April 10, 2008
Bar Media – Hirshhorn Museum GoCOASTERS Hit Washington DC Bars
Hirshhorn Museum Adds Color to DC Bars
What’s spring without a little color? The Smithsonian’s Hirshhorn Museum and Sculpture Garden came to GoGORILLA to do a little self-promotion via Bar Media. The Hirshhorn, a national platform for modern and contemporary art, inundated Washington DC’s most popular bars with colorful drink coasters that featured art from such contemporary artists as Wolfgang Tillmans, Linn Meyers, iona rozeal brown, and Kota Ezawa. The creative coasters complemented beverages all over the nation’s capital quite well, taking spiffy to a new level!
March 18, 2008
Street Teams - GoMODELS and ING Brighten Morning Commutes
ING and Wall Street Journal Collaborate for Free Newspapers for New Yorkers
Wearing bright orange ING jackets, GoMODELS greeted New York City morning commuters with smiles and free Wall Street Journal papers. Street teams were placed in mid-town neighborhoods to catch people on their way to work and brighten their day with ING’s signature color.
March 11, 2008
Street Teams - Wall Street Journal Gets Fitted by Ermenegildo Zegna
Zegna Newspaper Wrappers Hit New York
Ermenegildo Zegna teamed up with Wall Street Journal to promote the world-renowned men’s fashion line with slick newspaper wrappers. With GoMODELS strategically placed in high-traffic locations in New York City, morning commuters were excited about the free newspaper and artful Zegna exterior. The Italian line, known for both extremes: couture and sport, definitely made an impact with its advertisement just in time for the Zegna Global Store opening on 5th Avenue.
March 10, 2008
GoMONEY – AHF Pharmacy Spreads Awareness
West Hollywood Gets the Message About Responsibility in the Form GoMONEY
In celebration and promotion of the opening of the new non-profit AHF Pharmacy on Santa Monica Blvd in West Hollywood, dollar bills adorning GoMONEY stickers were handed out to gay bars. Believing in responsibility and awareness, 96 cents of each prescription dollar goes to the ‘care and treatment of people living with HIV/AIDS.’ The new pharmacy offers experienced HIV/AIDS counseling, as well as free HIV testing. Patrons of the bars received the GoMONEY in their change and the positive word was spread.
February 25, 2008
Bar Media - GoCOASTERS Bring the Titanic to Life in Arizona
The Arizona Science Center Offers Buy One Get One with Coasters
The Titanic exhibit at the Arizona Science Center made a big splash, and took local bar patrons along for the ride. Buy one adult admission, get one free GoCOASTERS were distributed at venues all over the Phoenix, Tempe and Scottsdale areas. Titanic: The Artifact Exhibition contains over 260 artifacts salvaged from the great ship’s ocean grave. Both Titanic buffs and others got a kick out of the White Star Line themed GoCOASTERS that pay homage to the tragedy fated ship.
