Miniposters proved to be the perfect medium to promote Valley Metro’s bus service. Placed near high traffic areas and Valley Metro light rail and bus routes in Phoenix, the posters introduced “Valley Metro Notes,” a series of animated music videos about the ins and outs of riding public transit. The ads also featured a Microsoft Tag, which linked people’s smartphones directly to the music videos on Youtube. The poster campaign drew a lot of attention thanks to its interactive approach.

What better way to reach new potential renters than right at their homes.  To advertise a new apartment complex in Irvine, GoGORILLA Media distributed over 13,000 door hangers in 25 apartment complexes in Irvine and Newport. Over the course of three days, a large team of distributors placed brochures in clear doorhanger-shaped bags on every single door at the apartment complexes. Distribution was timed perfectly.  As residents returned home from work, they were greeted with the message “The key to owning in Irvine is unlocking its value” on their doorhandles.

There is nothing more personal than a handwritten letter or postcard to your loved ones. This winter Parker invited consumers in NYC to write individual holiday greeting cards while at the same time testing their new pen. GoGORILLA street teams handed out invitations to visit Parker Pen’s pop-up store at which holiday shoppers could warm up and write holiday wishes to friends and family. The personal contact with our street team models encouraged many people to follow this special invitation and to enjoy the Christmas spirit at the store. Parker also stopped people in their tracks with a 3D building projection, supported by GoMODELS with flyers who drove traffic to the projection site.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

To promote Assassin’s Creed among the gaming crowd, GoGORILLA Media created buzz on an unconventional level. A team of mock protesters took over the PAX Convention in Seattle and rocked the gaming world with their fun stunt. Equipped with picket signs and flyers, the “Rebuild Brotherhood” protesters rolled up in a branded van and took over the convention, a hilarious spectacle evolving out of nowhere. The improv actors demonstrated how a game’s multiplayer mode can destroy friendships and instead encouraged community spirit and fair-play. Gamers got into deep discussions with the protesters and appreciated and happily took free branded cookies and postcards. A mock protest is a highly effective way to attract attention that stops consumers in their tracks. So why not start an (advertising) revolution yourself? Call on GoGORILLA to fight for your right!

Kids love free stuff, in particular when it’s ultracool like the skate gear and skateboard “bling” Gotcha street teams gave away at Skater Point in Santa Barbara.  The pretty brand ambassadors were welcomed by hundreds of kids and teens eager to get a hold of Gotcha giveaways. Among the popular items were sweatshirts, t-shirts, board shorts, hats, flip flops, and stickers. The street team encouraged kids to show them some tricks on their skateboards in return for free gear and dozens of skaters were happy to show off their skills.  The spectacle drew widespread attention in Skater Park and teens rushed in from all angles once they heard that the Gotcha girls are on-site.  The event created plenty of buzz among kids in Santa Barbara, which were sure to tell their friends about this positive brand experience, both in person and via social media sites.

GoGORILLA Media and fashion brand Andrew Marc had a special surprise for Fox News Morning Show spectators: While the show was shot in an icy setting outside Fox’s headquarter in New York City, six GoMODELS served hot chocolate with marshmallows and custom branded biscotti to the public, a welcome surprise for everyone standing outside in the cold. People stopped by during the show or on their way to work to get hot cocoa in branded cups. Word traveled fast among the spectators and everyone enjoyed the cozy gathering around the branded concession stand. Even without snow, Andrew Marc created a “Winter Wonderland” at its best!

GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

GoGORILLA Media found the perfect location to display a massive projection for Hugo Boss during Fashion Week in September, a popular hotel right in the center of New York’s trendy Meatpacking district.  Nightlife revelers and fashion victims alike could not help but stare at the oversize projection ad promoting a Hugo Boss event featuring Robin Thicke on Fashion Night Out.  Placed strategically, projections generate thousands of impressions per night and are a highly effective way to reach a specific target audience in a unique and attention-grabbing way.

GoGORILLA is now offering advertisers to create and include Microsoft Tags in their artwork free of charge. Tags can be added to any campaign featuring printed media such as postcards, coffee sleeves, placemats, etc.  By scanning the Tag on their smartphones, consumers are directed to the advertiser’s website, shop, or videos on YouTube right on the spot!  Tags are a great way to include online content in your campaign and work with any ad.  Take consumers straight to your shop, sign-up page, sweepstakes, trailers, or any other landing page.  Tags drive traffic to your website and let you measure the success of your campaign, while increasing sales or subscriptions.  By leading consumers to sweepstakes, data collection on the spot can add thousands of new email addresses to your mailing list.  It’s easy! Just download the free app on your smartphone at http://gettag.mobi and try scanning our Tag.