Rain Stencils are the newest creation by GoGORILLA.  They are only visible once the sidewalk is wet.  Rain stencils are the perfect medium for rainy months and for rainy markets.  They can also be used as “hidden messages” in treasure hunts.  Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks.  Contact GoGORILLA today for more info at 212-925-2420 or info@gogorillamedia.com.

British soccer fans were in for a nice surprise when they arrived at their favorite pub to watch the Championship League final between Manchester United and Barcelona.  Teams of attractive and fun girls in cute soccer outfits approached them to talk about Xoom.com, a service that can help them transfer money internationally.  The girls  interviewed the British fans and handed out Xoom.com business cards. British expats were excited to get to know the girls and Xoom.com.  The outgoing street team in their cute soccer outfits created lasting impressions and successfully spread the word among British soccer fans.

Lady Gaga fans were in for a special treat while waiting in line to see their favorite pop star’s live show. To promote New York’s Institute of Technology, ten GoModels dressed as Lady Gaga look-alikes invaded the sold out Lady Gaga concert at the Nassau Coliseum on April 23rd, 2011. The GoModels were greeted by thousands of screaming fans. Teenagers were eager to take photos with our look-alikes commenting on how great all their outfits were. The GoModels distributed t-shirts and postcards and encouraged fans to log on to the NYIT facebook page to locate their photos. After the promotion, the facebook page had hundreds of fans commenting on the t-shirts and how much fun they all had with the Lady Gaga Flashmob.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.

Taxi cab riders found a special invitation for the launch event of Donna Karan’s new fragrance DKNY in the back of their cabs this past week.  GoGORILLA Media placed one hundred GoCLINGS to invite passengers to visit Sephora’s Time Square location on April 22nd, at which they could have their photo taken with DKNY models Anja and Sasha. The clings were placed strategically on eye-level inside the taxi cabs and were seen by thousands of taxi cab passengers.

A bloody hand print greeted customers and tattoo parlors and comic stores in New York City to promote “The Bleeding,” a new horror flick about a family of vampires.  GoGORILLA used a combination of cling and postcard advertising to inform horror fans about the DVD release date and about locations screening the movie. The promotional materials were strategically placed in a total of twenty tattoo parlors, video and comic book stores. The window clings featured the tagline “SUCK YOU!” and gathered thousands of impressions not only from store visitors, but also from passersby. The postcards quickly became popular collectibles for movie fans who liked the movie poster design.

To enhance their presence at the 2011 SXSW in Austin, CNN used a GoPROJECTION which displayed live news through iReports from SXSW in Austin. Festival-goers  were intrigued and equally impressed by the projection featuring up-to-date local SXSW news and scannable QR codes.  New York based digital agency Sarkissian Mason created this unique display and the custom programmed app that allowed to play live news on the projection wall.  The various iReports, which were displayed in multiple windows within the video projection, were uploaded by music fans at South by Southwest.  This interactive feature as well as the QR codes made the CNN projection a unique and popular attraction for festival visitors who were eager to upload their own reports and scanning the QR codes.

Yes, it’s true. To promote Windows Phone, Microsoft gave out free tickets to shows with Katy Perry and Maroon 5 in two major markets.  A total of 1,000 mini posters and over 100 green sidewalk stencils were placed in trendy neighborhoods in New York to get the word out about the free Katy Perry tickets. In San Francisco 110 chalk stencils invited music fans to a free Maroon 5 concert celebrating the launch of the new Windows Phone.  The news spread like wildfire with people storming into mobile phone stores to inquire about tickets as well as the brand new phones.

Miniposters proved to be the perfect medium to promote Valley Metro’s bus service. Placed near high traffic areas and Valley Metro light rail and bus routes in Phoenix, the posters introduced “Valley Metro Notes,” a series of animated music videos about the ins and outs of riding public transit. The ads also featured a Microsoft Tag, which linked people’s smartphones directly to the music videos on Youtube. The poster campaign drew a lot of attention thanks to its interactive approach.

What better way to reach new potential renters than right at their homes.  To advertise a new apartment complex in Irvine, GoGORILLA Media distributed over 13,000 door hangers in 25 apartment complexes in Irvine and Newport. Over the course of three days, a large team of distributors placed brochures in clear doorhanger-shaped bags on every single door at the apartment complexes. Distribution was timed perfectly.  As residents returned home from work, they were greeted with the message “The key to owning in Irvine is unlocking its value” on their doorhandles.