Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

Sport Shake created a huge splash in Minnesota this past year. GoGORILLA organized 28 events over a period of six months that took place at various Minnesota high school football games, hockey games and tailgating events. The Sport Shake events featured a branded vehicle, signage, basketball hoops, frisbee games and plenty of Sport Shakes samples to go around. The drink was a huge hit. Kids and parents alike raved about the drink and eagerly performed jumping jacks and push-ups to receive free samples. Our fun GoMODELs worked the events together with the Original Sport Shake Coach in a 70s style tracksuit. The outgoing team got everyone excited about the flavourful sports drink.

To promote Supercuts hair salons in New York City, GoGORILLA distributed a total of 60,000 postcards and 26,000 coffee sleeves within a one-mile radius of Supercuts locations. The postcards and coffee sleeves featured a discount coupon and encouraged New Yorkers to come in for a hair cut and to “make a change for the hotter.” Postcards and coffee sleeves are great media for coupons, since they can easily be pocketed and redeemed in the nearest store. The Supercuts cards and sleeves reminded consumers that it’s time to get a new haircut while they were right around the corner from the next salon location, often resulting in instant redemption.

Black Friday’s shopping deals were even sweeter this year in Los Angeles and Miami.  To promote Michael Kors’ new fragrance “Very Hollywood,” teams of stunning GoMODELs gave out samples of the new fragrance inside LA’s Beverly Center and The Grove, in Miami’s Dadeland and in the Boca Raton Town Center.  The charming brand ambassadors chatted with shoppers and let them test the perfume for an instant Hollywood feeling.  They certainly got the message across that anyone can become a Hollywood star with Michael Kors’ enchanting new fragrance.

GoCARDs are the perfect way to promote TV shows with popular characters. Who wouldn’t want a Family Guy postcard to put on their fridge or a sexy Carrie Bradshaw on their cubicle wall? HBO created postcards for each of the three main characters in their show “Bored to Death” and we distributed them in hundreds of venues in New York and Los Angeles. The GoCARDs proved to be collectibles for many fans of the famous actors depicted on the postcards: Ted Danson, Jason Schwartzman, and Zach Galifianakis, who is also famous for his role as the annoying brother-in-law in “The Hangover.”

GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

To promote YSL’s two new fragrance YSL Parisienne and La Nuit de L’Homme, GoMODELS walked the fragrance aisles at Bloomingdale’s on Oct 7th and drove traffic to the YSL fragrance counter. The attractive models were able to generate great interested in the fragrances by handing out scented postcards to shoppers inviting them to come over to the YSL counter for a complementary sample. The GoMODELS also let shoppers sample the perfumes to get them excited and to escort them over to YSL to get their own sample.

For the Kathy Griffin GoCOASTER campaign, forty-one venues were selected in pride communities in Miami, Ft. Lauderdale, and Philadelphia to promote the new book release titled “A Memoir According to Kathy Griffin.” GoCOASTERS in bars proved to be the perfect medium to communicate this message to nightlife crowds, who loved the coasters with Kathy Griffin’s image so much that they were eager to pose for pictures holding them up.