Who can say no to a free massage? With compliments of Propel Fitness Water, four licensed massage therapists made everyone’s day by providing free back and neck massages at the “Blog Her” conference in New York City.  Conference visitors were eager to take a moment to relax from their busy conference schedule.  Word among conference visitors traveled fast.  By Saturday the therapists literally had their hands full, massaging crowds of people who had heard about the Propel event from other conference participants and who wanted to check out for themselves what everyone was talking about.

Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets.  Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.

Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Essex Property Trust took apartment advertising to a whole new level in Seattle with the Joule GoWATERSTENCIL campaign. GoGORILLA Media placed 50 Waterstencils™ in 27 different locations all over Capitol Hill and the area around the Joule.  The green advertising method goes hand in hand with the Joule’s ideal of eco-conscious living.  Amazed passersby were informed that Joule apartments are now available for lease through mysterious imprints in the sidewalk grime.  The Waterstencils, sometimes also referred to as reverse graffiti or clean graffiti, are washed into the sidewalks using nothing but water.  No paint is applied to stencil the message into the ground, which makes Waterstencils™ environmentally friendly.

Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms.  In addition, GoMODELS invited  convention visitors to the QlikView pool party.  The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

Mysterious footprints guided New Yorker to the hottest new lunch place in Greenwich Village this month. To promote the recently opened Otarian Restaurant location, the GoGORILLA team placed 55 chalk stencils on sidewalks in the near vicinity to lead residents and visitors alike to the new healthy food spot. Two creatives were used for this GoSIDEWALK promotion: stencils with cute footsteps and the message “Take your carbon footprint to lunch” encouraged pedestrians to follow them to the restaurant in bright green and blue colors.

GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home.  NY Lotto’s Sweet Million campaign proved to be very successful in this sense.  Nobody could resist the sweet animals when they were staring up at them from the bar.  The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles.  Many patrons picked their favorite animals and took the coasters with them to show to friends and family.  The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.