May 25, 2007
Projection - Arizona Tourism Reaches Out to West Coasters
GoPROJECTION and GoCOASTERS a Perfect Combination
This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!
March 15, 2007
Projection - Rawrip.com Storms SXSW
GoPROJECTION Dominates Festival Landscape
Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.
July 15, 2006
Projection - We’re All Stars… Design Stars!
HGTV Lights Up New York
The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.
April 3, 2006
Projection - T.V. on Tall Buildings
DirecTV Uses GoPROJECTION in Los Angeles
DirecTV waged a war on local cable providers in Los Angeles by projecting giant Ads on multiple buildings courtesy of GoGORILLA. The campaign took place on 21 separate evenings throughout greater L.A., and 4 different creatives were shone on facades of buildings in extremely high traffic areas.
November 13, 2005
Money Advertising - Bodog.com Breaks Out
Multiple Strategies and Markets for Sporting Site
Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.
April 8, 2005
Projection - GoPROJECTIONS a Revelation
NBC Series Takes to the Night Skies
GoPROJECTION’s sleek, impressive nighttime profile was the perfect medium to promote the new NBC mini-series Revelations. The campaign took place on 6 seperate weekends (Fridays and Saturdays) in locations throughout Los Angeles, centering around West Hollywood. GoPROJECTIONS of 3 different creatives shone on facades of buildings in extremely high traffic areas, creating a huge buzz for the series’ debut.





