Pushing the Limits of Guerrilla Marketing with 3D

GoGORILLA Media has been known to push the limits of traditional and even out-of-home advertising for the past 16 years. Being “ballsy” and doing what has never been done before has always been our motto. With 3D Projections, GoGORILLA again becomes a pioneer in Guerrilla Marketing, in which traditional advertising gives way to innovative and imaginative uses for today’s technology. Through the use of 3-D projections on buildings, GoGORILLA Media creates a brand experience that goes viral and will be spread by social media sites and the press.

Why GoPROJECTIONS Work

GoGORILLA Media’s GoPROJECTION campaigns have been used to promote all kinds of brands, but also to raise awareness about social issues such as homelessness. GoPROJECTIONS provide a spectacular visual experience for product launches and branding. Although guerrilla marketing is most often aimed at consumers and event goers, the potential for a broader audience through today’s social media provides the chance for a longer advertising lifespan than through traditional advertising methods. Videos of 3D Advertising Projections are viewed on youtube and social media sites by millions of people around the world. These unique 3D advertisement spectacles are captured and spread by cell phones, and through social media sites like Facebook and Digg.

Building Mapping Technology

3D Projections use a building mapping technology, which creates a custom 3D video designed for a specific building, playing with the building’s features, such as pillars and windows. The images are clear, sharp, and mesmerizing. No glasses are necessary to see the 3D effects unfold on the building. 3D Projections can be used for outdoor advertising in any market or at events, concerts, and festivals. The 3D imagery grabs consumer’s attention and makes a lasting impression that goes far and above the efforts of conventional advertising. Consumers are so impressed with both the delivery and the message that they go on to share the experience through MMS, email, Facebook, Twitter, and other social media outlets.

Be the First 3D Projection Advertiser in the US

While 3D Projection Advertising is still brand new in the United States, it is already immensely popular in Europe, where numerous advertisers have showcased their very own 3D projection designs in major cities such as Frankfurt and Amsterdam. Being one of the first advertisers to bring 3D Projections to the US would without a doubt make the 8 to 10 week planning and design phase worthwhile.

GoPROJECTIONS Are Green

Another benefit of GoPROJECTIONS is that they are environmentally friendly. Instead of the application of paint or other chemicals to the outside of buildings, the image is displayed with no long-term side effects or damage to the environment. As the world grows more green-minded, this is no small consideration to many people and to many companies.

As guerrilla marketing becomes more and more popular, a variety of creative and innovative ways to reach people through advertising are popping up. Harnessing both technological advances and thinking outside the box, GoGORILLA Media and their 3D GoPROJECTION project is pushing advertising to a whole new level.

Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms.  In addition, GoMODELS invited  convention visitors to the QlikView pool party.  The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

Colorful Projections Make Consumers Stop in Their Tracks

Most consumers are very media savvy, so it takes extra effort and some great guerrilla marketing to reach them today. GoGORILLA Media is the best place for non-traditional media that reaches customers in all kinds of places. We are on the edge of some of the best alternative advertising technology such as WaterStencil™ clean graffiti, sidewalk chalk campaigns, and projection advertising. Projection advertising is versatile and advertisers can chose from a variety of projection media to fit their campaign.  Even 3D projections on buildings are possible that create a real-life effect and tons of buzz.

Many Projection Methods to Chose From

Still projection throws a static image on buildings or sidewalks and its vibrant colors cannot go unnoticed.  Video projection allows advertisers to project a looped video that passersby will stop to watch and chat about.  Dual projection is taking video projection to the next level by using dual interactive projection technology to project two interacting videos onto two neighboring buildings.  Sidewalk Projections cannot be missed since consumers walk right through the colorful image and cannot help but stare at it.  3D Projections are all the rage right now with 3D movies grossing millions in movie theaters.  Advertisers can wow consumers by presenting life-like 3D projections on buildings and thus offering the 3D experience free of charge.

Dual Projection Lets City Dwellers Slide Into Alberta Canada

GoGORILLA first used dual projection advertising in 2008 to help the Alberta Canada tourism group promote the scenic wonders of Alberta in an amazing example of guerilla marketing. People in three major US cities were able to see two parallel videos interacting, contrasting city life on one building and the beauty of Alberta on the other.  The videos were synchronized so that it appeared local apartment dwellers were escaping via a tree branch into the Canadian wilderness.  Consumers have seen plenty of travel brochures and posters but this out of home advertising brought the beauty of Alberta to life right in the middle of their city.

Cutting Edge Technology That Turns Heads and is Green!

The technology is cutting edge and is sure to impress.  But projection advertising is not only an exciting technique.  It is also environmentally friendly. Instead of paint and other chemicals applied to a surface, GoGORILLA projection advertising is clean graffiti. It appears for a limited amount of time and then is gone, making it a totally green alternative advertising form.

Millions Will See Projection Ads Via Social Media

Projection advertising can also be a part of a very potent PR stunt.  When thousands of people see a short promotion on an urban wall or surface, they are going to recount their experience to friends and family and post videos on YouTube, Facebook and other social media sites. With enough buzz, the story will be picked up and repeated on newscasts and entertainment shows. GoGORILLA will also film the projection and post it on YouTube for millions to see.  In today’s world it takes extraordinary effort and skill to get your marketing message across to consumers. GoGORILLA is the best place for non-traditional media like projection advertising that reaches customers in a whole new way.

The Hertz Connect Campaign was a really unique and clever promotion consisting of three innovative media which were impossible to miss. On three consecutive nights, bright GoPROJECTION logos illuminated the sidewalk catching the eyes of everyone who walked by. Special two color GoSTENCILS were used for the first time on the streets of Manhattan. They were crisp and viewable in both day and night. Catchy GoLOSTDOG posters were hung around Hertz Connect locations, curiously grabbing peoples attention and creating gossip about the messages. All these media could be seen in ‘high foot traffic’ areas in Midtown. The Hertz Connect campaign stopped many curious onlookers in their tracks and created a lot of buzz about the new Hertz service.

GoPROJECTION team cruises through New Orleans

GoGORILLA Media created buzz about Carnival Cruise Lines on the streets of New Orleans by projecting an enormous, colorful Carnival ad in high-traffic neighborhoods and around sports games. Passersby stopped in their tracks to look at the giant projection and to chat with friends about their past trips on Carnival Cruise Lines.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

New Line Targets Holiday Audience with GoGORILLA Out-of-Home Capabilities

New Line chose the run-up to New Years Eve to get an extra-special message out to consumers about the release of Rush Hour 3 on DVD. Giant, glowing Projections greeted the public in New York, Chicago, Los Angeles and Miami on December 29th, and GoMODEL Street Teams charmed the crowds on New Year’s Eve with free hot chocolate and light-up maracas. Featuring four guys with jet packs dispensing hot chocolate and two girls making sure maracas got into as many hands as possible, New Line’s Street Teams were delighted to have added a Rush Hour touch to the festivities on the biggest night of the year.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!