New Line Targets Holiday Audience with GoGORILLA Out-of-Home Capabilities

New Line chose the run-up to New Years Eve to get an extra-special message out to consumers about the release of Rush Hour 3 on DVD. Giant, glowing Projections greeted the public in New York, Chicago, Los Angeles and Miami on December 29th, and GoMODEL Street Teams charmed the crowds on New Year’s Eve with free hot chocolate and light-up maracas. Featuring four guys with jet packs dispensing hot chocolate and two girls making sure maracas got into as many hands as possible, New Line’s Street Teams were delighted to have added a Rush Hour touch to the festivities on the biggest night of the year.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.

DirecTV Uses GoPROJECTION in Los Angeles

DirecTV waged a war on local cable providers in Los Angeles by projecting giant Ads on multiple buildings courtesy of GoGORILLA. The campaign took place on 21 separate evenings throughout greater L.A., and 4 different creatives were shone on facades of buildings in extremely high traffic areas.

Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.

NBC Series Takes to the Night Skies

GoPROJECTION’s sleek, impressive nighttime profile was the perfect medium to promote the new NBC mini-series Revelations. The campaign took place on 6 seperate weekends (Fridays and Saturdays) in locations throughout Los Angeles, centering around West Hollywood. GoPROJECTIONS of 3 different creatives shone on facades of buildings in extremely high traffic areas, creating a huge buzz for the series’ debut.