There are many creative ways to announce the opening of a new store location, but using a mix of marketing tactics proved to be highly efficient for Winn Dixie in Florida.  A media mix including chalk stencils, a mobile billboard, and video projections made sure that everyone in Coral Gables knew about the new Winn Dixie store at 3275 Coral Way.  Using seven different designs, GoGORILLA strategically placed 20 stencils in heavy foot traffic areas along the Miracle Mile.  A two-sided mobile billboard generated thousands of impressions while driving up and down the Miracle Mile for 8 hours.  To top off this unique promotional effort,  GoGORILLA displayed a massive video projection for 5 hours on a highly visible wall in a heavy-traffic intersection.  The projection streamed a two minute Winn-Dixie commercial and was so huge that it could be seen from far away.  All three guerrilla tactics proved to be highly effective in generating buzz and in driving traffic to the new store.

GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns.  From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences.  Social media played a huge role in most of these guerrilla marketing tactics.  To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets.  QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.

Asus chose GoGorilla Media to be their US partner in their global advertising N5 laptop promotion titled “In Search of Incredible.”  The campaign, which launched in select metropoles in the fall of 2011, encouraged consumers to submit their most amazing story online for a chance to be featured in a documentary starring Jason Mraz.  The Asus video projection included a huge QR code that directed consumers to the Asus website insearchofincredible.com.  GoGorilla also placed artwork in three upscale venues in NYC.  The three participating venues were Villa Pacri, G2 Lounge and Yotel. Under each picture a small plaque displayed information about the photographer, Don McCullin as well as a QR code directing to the campaign’s website. At G2 Lounge in the Meatpacking district, customers also got a chance to test the new laptop, which was placed on a computer stand next to the entrance.

GoGorilla Media partnered with The Salvation Army in its fight against hunger and reached out to Chicago residents in a very unique way. An interactive projection allowed pedestrians to donate to The Salvation Army by texting in. A huge projection on buildings and walls in various high traffic locations showed a hungry child with an empty plate and a call to action.  The call to action asked people to “See what can happen when you erase hunger” by texting “FEED” to the displayed phone number.  Once the text was received by our system, food appeared on the child’s plate along with a second call to action to donate $10 to The Salvation Army via a new text message. For a total of 6 nights, the GoGORILLA team projected at 14 different locations in Chicago, including Wrigleyville, River North, and Michigan Avenue. The projection generated thousands of lasting impressions and collected donations for the Salvation Army’s mission. Our projection team reached out to pedestrians, encouraged them to text in, and assisted them during the texting process, which made this projection a truly interactive and memorable experience. The projection was inspired by Pathways To Housing’s interactive projection in 2010.

To enhance their presence at the 2011 SXSW in Austin, CNN used a GoPROJECTION which displayed live news through iReports from SXSW in Austin. Festival-goers  were intrigued and equally impressed by the projection featuring up-to-date local SXSW news and scannable QR codes.  New York based digital agency Sarkissian Mason created this unique display and the custom programmed app that allowed to play live news on the projection wall.  The various iReports, which were displayed in multiple windows within the video projection, were uploaded by music fans at South by Southwest.  This interactive feature as well as the QR codes made the CNN projection a unique and popular attraction for festival visitors who were eager to upload their own reports and scanning the QR codes.

GoGORILLA Media found the perfect location to display a massive projection for Hugo Boss during Fashion Week in September, a popular hotel right in the center of New York’s trendy Meatpacking district.  Nightlife revelers and fashion victims alike could not help but stare at the oversize projection ad promoting a Hugo Boss event featuring Robin Thicke on Fashion Night Out.  Placed strategically, projections generate thousands of impressions per night and are a highly effective way to reach a specific target audience in a unique and attention-grabbing way.

Qlikview reached convention-goers at the Orange County Convention Center through the use of various guerrilla marketing techniques: GoSIDEWALK chalk stencils, GoPROJECTION, and GoMODELS. Green and white GoSIDEWALK stencils were placed along International Drive by the convention center and the QlikView logo was projected on buildings at the busy intersections near the convention and directly at a hotel entrance to reach convention-goers on their way back to their hotel rooms.  In addition, GoMODELS invited  convention visitors to the QlikView pool party.  The combination of three proven guerrilla tactics made this campaign a full-blown success and made sure that every visitor got the Qlikview message.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

Colorful Projections Make Consumers Stop in Their Tracks

Most consumers are very media savvy, so it takes extra effort and some great guerrilla marketing to reach them today. GoGORILLA Media is the best place for non-traditional media that reaches customers in all kinds of places. We are on the edge of some of the best alternative advertising technology such as WaterStencil™ clean graffiti, sidewalk chalk campaigns, and projection advertising. Projection advertising is versatile and advertisers can chose from a variety of projection media to fit their campaign.  Even 3D projections on buildings are possible that create a real-life effect and tons of buzz.

Many Projection Methods to Chose From

Still projection throws a static image on buildings or sidewalks and its vibrant colors cannot go unnoticed.  Video projection allows advertisers to project a looped video that passersby will stop to watch and chat about.  Dual projection is taking video projection to the next level by using dual interactive projection technology to project two interacting videos onto two neighboring buildings.  Sidewalk Projections cannot be missed since consumers walk right through the colorful image and cannot help but stare at it.  3D Projections are all the rage right now with 3D movies grossing millions in movie theaters.  Advertisers can wow consumers by presenting life-like 3D projections on buildings and thus offering the 3D experience free of charge.

Dual Projection Lets City Dwellers Slide Into Alberta Canada

GoGORILLA first used dual projection advertising in 2008 to help the Alberta Canada tourism group promote the scenic wonders of Alberta in an amazing example of guerilla marketing. People in three major US cities were able to see two parallel videos interacting, contrasting city life on one building and the beauty of Alberta on the other.  The videos were synchronized so that it appeared local apartment dwellers were escaping via a tree branch into the Canadian wilderness.  Consumers have seen plenty of travel brochures and posters but this out of home advertising brought the beauty of Alberta to life right in the middle of their city.

Cutting Edge Technology That Turns Heads and is Green!

The technology is cutting edge and is sure to impress.  But projection advertising is not only an exciting technique.  It is also environmentally friendly. Instead of paint and other chemicals applied to a surface, GoGORILLA projection advertising is clean graffiti. It appears for a limited amount of time and then is gone, making it a totally green alternative advertising form.

Millions Will See Projection Ads Via Social Media

Projection advertising can also be a part of a very potent PR stunt.  When thousands of people see a short promotion on an urban wall or surface, they are going to recount their experience to friends and family and post videos on YouTube, Facebook and other social media sites. With enough buzz, the story will be picked up and repeated on newscasts and entertainment shows. GoGORILLA will also film the projection and post it on YouTube for millions to see.  In today’s world it takes extraordinary effort and skill to get your marketing message across to consumers. GoGORILLA is the best place for non-traditional media like projection advertising that reaches customers in a whole new way.