Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

Colorful Projections Make Consumers Stop in Their Tracks

Most consumers are very media savvy, so it takes extra effort and some great guerrilla marketing to reach them today. GoGORILLA Media is the best place for non-traditional media that reaches customers in all kinds of places. We are on the edge of some of the best alternative advertising technology such as WaterStencil™ clean graffiti, sidewalk chalk campaigns, and projection advertising. Projection advertising is versatile and advertisers can chose from a variety of projection media to fit their campaign.  Even 3D projections on buildings are possible that create a real-life effect and tons of buzz.

Many Projection Methods to Chose From

Still projection throws a static image on buildings or sidewalks and its vibrant colors cannot go unnoticed.  Video projection allows advertisers to project a looped video that passersby will stop to watch and chat about.  Dual projection is taking video projection to the next level by using dual interactive projection technology to project two interacting videos onto two neighboring buildings.  Sidewalk Projections cannot be missed since consumers walk right through the colorful image and cannot help but stare at it.  3D Projections are all the rage right now with 3D movies grossing millions in movie theaters.  Advertisers can wow consumers by presenting life-like 3D projections on buildings and thus offering the 3D experience free of charge.

Dual Projection Lets City Dwellers Slide Into Alberta Canada

GoGORILLA first used dual projection advertising in 2008 to help the Alberta Canada tourism group promote the scenic wonders of Alberta in an amazing example of guerilla marketing. People in three major US cities were able to see two parallel videos interacting, contrasting city life on one building and the beauty of Alberta on the other.  The videos were synchronized so that it appeared local apartment dwellers were escaping via a tree branch into the Canadian wilderness.  Consumers have seen plenty of travel brochures and posters but this out of home advertising brought the beauty of Alberta to life right in the middle of their city.

Cutting Edge Technology That Turns Heads and is Green!

The technology is cutting edge and is sure to impress.  But projection advertising is not only an exciting technique.  It is also environmentally friendly. Instead of paint and other chemicals applied to a surface, GoGORILLA projection advertising is clean graffiti. It appears for a limited amount of time and then is gone, making it a totally green alternative advertising form.

Millions Will See Projection Ads Via Social Media

Projection advertising can also be a part of a very potent PR stunt.  When thousands of people see a short promotion on an urban wall or surface, they are going to recount their experience to friends and family and post videos on YouTube, Facebook and other social media sites. With enough buzz, the story will be picked up and repeated on newscasts and entertainment shows. GoGORILLA will also film the projection and post it on YouTube for millions to see.  In today’s world it takes extraordinary effort and skill to get your marketing message across to consumers. GoGORILLA is the best place for non-traditional media like projection advertising that reaches customers in a whole new way.

The Hertz Connect Campaign was a really unique and clever promotion consisting of three innovative media which were impossible to miss. On three consecutive nights, bright GoPROJECTION logos illuminated the sidewalk catching the eyes of everyone who walked by. Special two color GoSTENCILS were used for the first time on the streets of Manhattan. They were crisp and viewable in both day and night. Catchy GoLOSTDOG posters were hung around Hertz Connect locations, curiously grabbing peoples attention and creating gossip about the messages. All these media could be seen in ‘high foot traffic’ areas in Midtown. The Hertz Connect campaign stopped many curious onlookers in their tracks and created a lot of buzz about the new Hertz service.

GoPROJECTION team cruises through New Orleans

GoGORILLA Media created buzz about Carnival Cruise Lines on the streets of New Orleans by projecting an enormous, colorful Carnival ad in high-traffic neighborhoods and around sports games. Passersby stopped in their tracks to look at the giant projection and to chat with friends about their past trips on Carnival Cruise Lines.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

New Line Targets Holiday Audience with GoGORILLA Out-of-Home Capabilities

New Line chose the run-up to New Years Eve to get an extra-special message out to consumers about the release of Rush Hour 3 on DVD. Giant, glowing Projections greeted the public in New York, Chicago, Los Angeles and Miami on December 29th, and GoMODEL Street Teams charmed the crowds on New Year’s Eve with free hot chocolate and light-up maracas. Featuring four guys with jet packs dispensing hot chocolate and two girls making sure maracas got into as many hands as possible, New Line’s Street Teams were delighted to have added a Rush Hour touch to the festivities on the biggest night of the year.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.