Miniposters proved to be the perfect medium to promote Valley Metro’s bus service. Placed near high traffic areas and Valley Metro light rail and bus routes in Phoenix, the posters introduced “Valley Metro Notes,” a series of animated music videos about the ins and outs of riding public transit. The ads also featured a Microsoft Tag, which linked people’s smartphones directly to the music videos on Youtube. The poster campaign drew a lot of attention thanks to its interactive approach.

GoGORILLA is now offering advertisers to create and include Microsoft Tags in their artwork free of charge. Tags can be added to any campaign featuring printed media such as postcards, coffee sleeves, placemats, etc.  By scanning the Tag on their smartphones, consumers are directed to the advertiser’s website, shop, or videos on YouTube right on the spot!  Tags are a great way to include online content in your campaign and work with any ad.  Take consumers straight to your shop, sign-up page, sweepstakes, trailers, or any other landing page.  Tags drive traffic to your website and let you measure the success of your campaign, while increasing sales or subscriptions.  By leading consumers to sweepstakes, data collection on the spot can add thousands of new email addresses to your mailing list.  It’s easy! Just download the free app on your smartphone at http://gettag.mobi and try scanning our Tag.

To support the Texas Department of Transportation’s “Don’t Drink and Drive” effort , GoGORILLA used a combination of GoAUTO clings in the form of fake tickets as well as lost dog posters with taxi phone numbers on sidewalks and inside bars. The different guerrilla media and creatives were all encouraging Texas residents to refrain from driving drunk during the holidays. The GoAUTO clings resembled parking tickets and were in reality a warning that law enforcement was patrolling searching drunk drivers in the area in which the cars were parked, looking for drunk drivers.  The lost dog posters had pull off tabs on the bottom with the phone numbers of local taxi companies. What made this campaign so effective is that the message reached drivers at the right time and place and discouraged them from making a bad decision while they still had a chance to call a taxi instead.

GoGORILLA Media hit the streets to spread the word about the movie “Black Dynamite” at the Sundance Film Festival in Park City, UT.  Movie fans could not miss the vintage-style GoMINIPOSTERS, which were posted in high-traffic locations all over Downtown Park City, including community boards, lamp posts, restaurants, and theaters hosting movie screenings.

GoLOST DOGS Mark Their Territory in Chicago

Within a 3-block radius of Chicago’s Merchandise Mart, colorful GoLOST DOGS promoting The New Patcraft & Design Weave commercial carpet store were pretty much placed on every corner in sight! Featuring such quotes as: ‘Big Ideas Dawn on US,’ and ‘Millions are Made on Us,’ the GoLOST DOGS were both eye-catching and informative; even including a tear away tab so interested pedestrians could learn more!

New York City Gets Plastered for the Consumer Technology Showcase

In promotion of Digital Downtown, New York’s Consumer Technology Showcase, Street Teams posted GoLOST DOGS all over downtown New York City and Battery Park City. The GoLOST DOGS were placed in lobbies of residential buildings, in grocery stores, in banks, on community boards and on light poles. The GoLost Dogs not only offered free admission to the showcase, but also a chance to enter and win a $10,000 home theatre!

Western Telecom Firm Uses Mini GoPOSTERS for Campus Coverage

The purpose of this campaign was to educate college students on 14 campuses in the Western U.S. about a special offer on cell phone service from Qwest. Distributors placed the lost dog flyers in thousands of locations on and around campus, making the message clear and firming up Qwest’s branding among cell-phone toting students.

Lost Dog Posters Provide “Unplug” Campaign with a Fresh Twist

The objective of this campaign was to promote Grolsch Beer in New York City by creating a street-level presence for the brand through “Lost Dog” flyers. The flyers mimick hand-made signs that pleasantly surprise passersby with the inventive advertising message. Fro Grolsch, this offered a chance to be irreverent, and consumers took notice!