January 1, 2008
Bar Media and Postcard Advertising - Baywatch Turns Heads
Workout DVD Makes Use of GoCARDS and GoCOASTERS
The Baywatch Beach Body Workout DVD, based on the hit television show, used both Postcard Advertising and Bar Media to promote its release in 4 markets. In Chicago, Los Angeles and New York, a total of 80,000 GoCARDS were spread throughout our network of venue-based displays in a huge Postcard Advertising effort. In Miami, GoGORILLA distributed fifty thousand GoCOASTERS to twenty bars and restaurants, using Bar Media to ensure huge awareness for a new way to work out while watching TV!
December 15, 2007
Postcard Advertising - Parlay Vou Frahnsay?
Maison de la France Teaches French with GoCARDS
To promote the French Government’s Tourist Office website and a contest to win 35 meals for two anywhere in France (Sacre bleu, délicieux!), Maison de la France used GoCARD’s Postcard Advertising to distribute 5 phonetic French GoCARDS throughout upscale venues in Boston, Chicago, Los Angeles, New York and San Francisco. Taking up 5 places in a GoCARD display ensured that this wittily French use of Postcard Advertising had many interested fans.
December 1, 2007
Postcard Advertising - May you Laugh Last
Last Laughs Cartoon Collection in GoCARD Displays
Mort Gerberg’s hilarious collection of cartoons and humor commenting on the damnable process of aging was given a surgical boost by a targeted GoCARD campaign in New York and Los Angeles. Last Laughs used a vibrant and funny creative to stand out in our displays and reached thousands of people happy to find a bit of levity on the subject.
November 12, 2007
Postcard Advertising - Everybody Loves a Classic
Atari Uses GoCARDS to Promote Classic Game System
When Atari was looking to get the word out about its updated versions of its Classic games, GoCARDS in New York, Los Angeles and San Francisco were a natural choice. Able to target niche neighborhoods and venues where fans of Atari were likely to be, GoCARD distribution helped Atari reach its target for the hodiday season.
November 1, 2007
Postcard Advertising - Dove Searches for Talent
Premium-Pocket GoCARDS Search for a Star
This spectacular GoCARD campaign promoted Dove’s contest to create a new TV ad to air during the Academy Awards starring a member of the Dove-using public. The cards were distributed to all GoCARD markets nationwide using dramatic, Premium-Pocket-Placement to create the most noticeable effect. The cards generated thousands of entries for the contest to star in a commercial.
October 1, 2007
Go Cards - Postcard Advertising - Todo Gay
Terra.com’s Go CARDS Target Spanish-Speaking Audience in 8 Markets
In order to promote the GLBT section of its Spanish language web portal, Terra.com chose a Go CARDs Postcard Advertising campaign targeting the Spanish-speaking Gay community in 8 markets nationwide. A perfect example of how Postcard Advertising can offer highly-targeted placement, Todo Gay’s GoCARDS were distributed to hundreds of venues in key neighborhoods where they were sure to get into the right hands. With their vibrant creative and entirely Spanish text, Todo Gay’s GoCARDS drove traffic to Terra in sensational numbers.
September 24, 2007
Postcard Advertising - Ben10 Spreads Love
Through GoCARDS, GoSTICKERS and Indoor GoPOSTERS
To further promote the release of the Ben10 Second Season DVD, Cartoon Network distributed Indoor GoPOSTERS, GoCARDS and GoSTICKER CARDS to kid-and-teen-friendly venues in 10 markets. These included video gaming outlets, comic books stores, ice cream parlors, toy stores and more. The reception was overwhelmingly positive and the popularity of the show shined when our experienced distributors arrived at each venue. As the photos attest, this Ben10 campaign put smiles on many faces!
September 22, 2007
Postcard Advertising - Lincoln Reaches Bilingual Target
English and Spanish GoCARDS Employed
The dashing Lincoln MKX made GoCARDS part of its debut, and we were able to focus on a Latino target by offering 2 GoCARDS in 2 Languages in Prominent Pocket Placement in our host venues in Los Angeles, New York and South Florida. The Cards were a hit and had similarly high take-rates for both languages.
September 21, 2007
Postcard Advertising - GoCARDS Help Yelp!
New York Campaign Promotes Local Info Website in Big Apple
The goal of this GoCARD campaign was to promote Yelp.com in New York City. The cards were distributed to all GoCARD venues in New York, and featured a quiz format that featured New Yorkers’ picks for things like the best slice of pizza in town. The cards were eagerly collected and compared among friends throughout the city, and our displays needed frequent refilling.
September 17, 2007
Bar Media - If it’s GoGORILLA, it’s Got2b Cool
GoGORILLA and Got2B Join Forces for Original, Racy GoCARDS and GoCOASTERS
The goal of this GoCARD and GoCOASTER campaign was to promote Got2b Magnetik products in four markets. The postcards were distributed to all GoCARD venues in Boston, Los Angeles, New York and South Florida and achieved a 93% Take Rate. The coasters were distributed to bars and restaurants in the same markets and were adored by both owners and patrons!



