A bloody hand print greeted customers and tattoo parlors and comic stores in New York City to promote “The Bleeding,” a new horror flick about a family of vampires.  GoGORILLA used a combination of cling and postcard advertising to inform horror fans about the DVD release date and about locations screening the movie. The promotional materials were strategically placed in a total of twenty tattoo parlors, video and comic book stores. The window clings featured the tagline “SUCK YOU!” and gathered thousands of impressions not only from store visitors, but also from passersby. The postcards quickly became popular collectibles for movie fans who liked the movie poster design.

GoGORILLA is now offering advertisers to create and include Microsoft Tags in their artwork free of charge. Tags can be added to any campaign featuring printed media such as postcards, coffee sleeves, placemats, etc.  By scanning the Tag on their smartphones, consumers are directed to the advertiser’s website, shop, or videos on YouTube right on the spot!  Tags are a great way to include online content in your campaign and work with any ad.  Take consumers straight to your shop, sign-up page, sweepstakes, trailers, or any other landing page.  Tags drive traffic to your website and let you measure the success of your campaign, while increasing sales or subscriptions.  By leading consumers to sweepstakes, data collection on the spot can add thousands of new email addresses to your mailing list.  It’s easy! Just download the free app on your smartphone at http://gettag.mobi and try scanning our Tag.

To promote Supercuts hair salons in New York City, GoGORILLA distributed a total of 60,000 postcards and 26,000 coffee sleeves within a one-mile radius of Supercuts locations. The postcards and coffee sleeves featured a discount coupon and encouraged New Yorkers to come in for a hair cut and to “make a change for the hotter.” Postcards and coffee sleeves are great media for coupons, since they can easily be pocketed and redeemed in the nearest store. The Supercuts cards and sleeves reminded consumers that it’s time to get a new haircut while they were right around the corner from the next salon location, often resulting in instant redemption.

GoCARDs are the perfect way to promote TV shows with popular characters. Who wouldn’t want a Family Guy postcard to put on their fridge or a sexy Carrie Bradshaw on their cubicle wall? HBO created postcards for each of the three main characters in their show “Bored to Death” and we distributed them in hundreds of venues in New York and Los Angeles. The GoCARDs proved to be collectibles for many fans of the famous actors depicted on the postcards: Ted Danson, Jason Schwartzman, and Zach Galifianakis, who is also famous for his role as the annoying brother-in-law in “The Hangover.”

Maison de la France published a glossary of French wine regions - on GoCARDs! This shows how versatile GoCARDs are and how creative advertisers can get with postcard advertising. The glossary covered the Champagne, Burgundy, Rhone Valley, Aquitaine, and Alsace. On the back of each postcard, consumers were encouraged to collect all 5 postcard glosseries and to enter in an online competition to win a trip to France. The postcard distribution was completely customized, with the glossary cards being placed in restaurants only to target foodies and wine lovers.

GoCARDs Are Take-Aways, not Give-Aways!

GoGORILLA Media is a leader in alternative advertising. We use non-traditional media, including sidewalk advertising and guerilla marketing to reach customers at a whole new level. We also use reverse and clean graffiti and street teams to help promote products and services. GoCARDS are one of our successful guerrilla marketing techniques. These free postcards have clever designs and are meant to be taken away by the consumer and shared with others. They are effective out of home advertising as the marketing message is spread to more people.

GoCARDs Go Everywhere

GoCARDS are found in thousands of the most popular meeting places such as restaurants, cafes, bars, bookstores, and health clubs. We are especially popular on college campuses where students pick them up for free and display on dorm boards or send to friends and family. The GoCARD display itself creates a fun experience as people look through the designs and choose their favorites.

 Affordable Advertising With a Widespread Effect

GoCARDS offer many advantages to businesses and advertisers. First, they are unobtrusive and subtle. People are drawn to them and want to collect the various designs and styles. Second, they are an effective manner of alternative advertising. Since they are displayed and shared, they carry the message along to new customers every day. GoCARDS use some of the basic tenets of guerrilla marketing including creativeness and imagination. GoCARDS are an affordable way for even the smallest businesses to market to a wider audience. Small shops and restaurants can use GoCARDS to introduce themselves to new potential customers. We can use street teams to pass out cards during local events. This can be done in conjunction with clean graffiti methods, also called reverse graffiti, to double the impact of the message.

How to Use Postcards as Part of an Advertising Strategy

Larger companies also use GoCARDS for national level and grassroots promotions. GoGORILLA Media can help them put together a guerilla marketing campaign using GoCARDS to launch a new product or strategy. Most campaigns are for three, six, or twelve months, and each month highlights a different strategy or message. Some of the best known and most successful companies have used this alternative advertising form to reach their customers.  Many cultural institutions such as museums, theaters and dance companies use GoCARDS for their out of home advertising. We find that their audience loves to have a memento of their visit and they are also good for guerilla marketing and fundraising promotions. Even educational institutions including elite universities and colleges are using GoCARDS to reach potential students. In addition to having them on display at recruitment events, we can also use street teams of current students to pass them out. Many cultural institutions find GoCARDS the most affordable full color advertising media available on the market.

Virginia Department of Health Looks Out for Teenage Girls

In the interest of protecting underage girls in Virginia, Virginia Department of Health helped remind residents that a minor cannot consent to a sexual relationship with an adult. Efforts were focused in Richmond by distributing postcards and hanging clings in local bars and restaurants. The target was the adult male population and had everyone thinking twice: “Isn’t she a little young?”

Weight Watchers Show Cities the Way to Healthy (and Happy) Weight Loss

Weight Watchers doesn’t want you to suffer – they want you to eat, not starve yourself! So in keeping with this philosophy Weight Watchers promoted healthy weight loss with GoCARDS that featured such witty comments as ‘Diets are Mean,’ ‘Go on a Diet Diet,’ and ‘DI*T.’ Coffee shops in Modesto, Fresno, Minneapolis, Tampa, Louisville, and Buffalo all received the quirky little cards and patrons were excited to take the empowering phrases home with them.

Three Cities Discover Freshaire’s Odorless Paint

People in San Francisco, Seattle and Atlanta were delighted and amazed by Freshaire’s revolutionary concept: odorless paint. The paint is the first of its kind to contain no VOCs, and can actually help preserve the quality of the air in your home. Wearing “You Won’t Miss What’s Missing” shirts, GoMODELS took to the streets of the three cities, and over several days handed out the odorless paint samples, as well as postcards.

AAAS Uses GoCARD Custom Distribution for Boston Target

The American Association for the Advancement of Science used Postcard Advertising to reach out to both a college and family target in Boston this holiday season. Using the countertop Postcard Advertising displays of GoCard’s Custom Distribution, AAAS was given prominent placement in 40 Boston venues frequented by college students, teachers and parents. Two different creatives were used, one for the campus and one for the family target, ensuring AAAS reached as many members of its target audience as possible.