Placemat Advertising

September 3, 2007

Placemat Advertising - New Jersey Residents Targeted Where They Eat

GoPLACEMAT Campaign Features Road Trips

GoGORILLA Media distributed branded GoPLACEMATS to 82 diners, eateries, lunch places and cafes in Northern New Jersey to promote tourism in neighboring Pennsylvania. The four-color mats featured suggestions for a variety of scenic and historic road trips. Venues were grateful for the useful placemats, and New Jersey residents found new reasons to head across state lines while waiting for their meals.

April 15, 2007

Placemat Advertising - Interactive Entertainment, Family Style

Simon & Schuster Employs GoPLACEMAT for Children’s Series

This campaign focused on using a kid friendly placemat to promote Simon & Schuster’s new “That’s right, That’s wrong!” book series. This was accomplished through a distribution of branded children’s place mats in five major markets. The place mats were very well received in family restaurants and put to use immediately, generating tons of new interest for the series.

November 4, 2004

Placemat Advertising - When Alexander the Great Eats, He Chooses Greek

Diner Focus for History Channel Campaign

For its documentary on Alexander the Great, 31 Greek diners in eight different markets were picked by The History Channel as venues to advertise the program through the use of branded posters, menu inserts and placemats. The interactive GoPLACEMATS featured a quiz, indoor GoPOSTERS were hung throughout the restaurants, GoMENU INSERTS were featured and select establishments even gave out Alexander-branded GoCOUPONS.

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