September 3, 2007
Placemat Advertising - New Jersey Residents Targeted Where They Eat
GoPLACEMAT Campaign Features Road Trips
GoGORILLA Media distributed branded GoPLACEMATS to 82 diners, eateries, lunch places and cafes in Northern New Jersey to promote tourism in neighboring Pennsylvania. The four-color mats featured suggestions for a variety of scenic and historic road trips. Venues were grateful for the useful placemats, and New Jersey residents found new reasons to head across state lines while waiting for their meals.
April 15, 2007
Placemat Advertising - Interactive Entertainment, Family Style
Simon & Schuster Employs GoPLACEMAT for Children’s Series
This campaign focused on using a kid friendly placemat to promote Simon & Schuster’s new “That’s right, That’s wrong!” book series. This was accomplished through a distribution of branded children’s place mats in five major markets. The place mats were very well received in family restaurants and put to use immediately, generating tons of new interest for the series.

