Flasher GoMODELS Direct Consumers to GoGORILLA Peephole Sites

In one of GoGORILLA’s most elaborate and sensational campaigns, VH1 used unique shadowbox peepholes built into construction barriers to promote its returning “Celebreality” lineup. GoMODELS were positioned in front of VH1 branded shadowboxes in Chicago, New York and Boston, and were charged with the task of handing out branded booklets and photo viewers to passersby while talking up the shows. The GoMODELS were also dressed as flashers in trench coats in order to complement this interactive campaign with its emphasis on peeping!

Shadowboxes Pose Questions

Since 1923 Time Magazine has been asking the hard questions and getting answers from the world’s most influential people. In promotion of the iconic magazine, shadowboxes were installed in New York City, Boston and Chicago. The interactive outdoor displays posed questions on the exterior of each location regarding historical events; a ‘peep’ through the Peephole, and backlit interior creatives illustrated the questions. People in the three cities were caught in the act of enjoying a peep or two.