February 13, 2008
Sidewalk Advertising – Kenneth Cole Washes Awareness Into Urban Landscapes
WaterStencils Reach Consumers with Every Step
Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.
January 10, 2008
Coffee Cup Advertising - Olympus Takes a Picture
GoCUP/GoZarf Campaign a Steaming Cup of Innovation
Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!
December 28, 2007
Sidewalk Advertising - WaterStencil Spreads the Cloverfield Mystery
Paramount Takes to the Sidewalks to Drum Up Buzz for Eerie Disaster Film
To further the already existing buzz surrounding the upcoming release of the movie “Cloverfield,” Paramount Pictures chose Sidewalk Advertising to give their campaign an original, under-the-radar push. Specialized WaterStencil teams hit the streets in three markets including Miami, Los Angeles, and San Francisco and put down 376 stencils in 161 high traffic locations. Our team chose areas specific to the movie’s demographic appeal and made the message “What is Cloverfield?” a curious and spooky bit of Sidewalk Advertising to get people thinking!
December 25, 2007
Sidewalk Advertising - Terra.com Takes to the Streets
Nationwide Campaign Employs WaterStencils and GoSidewalkStencils
Terra.com made nationwide use of the iconic branding of WaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Christmas, a total of 356 WaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.
December 3, 2007
Money Advertising - New Casino Advertises on Cash
Lumiere Place Sensibly Employs GoMONEY
For the grand opening of St. Louis casino Lumiere Place, the always-startling innovation of GoMONEY was put to use. $20,000 in branded bills were distributed through twenty high-traffic venues in and around Laclede’s Landing and Washington Street. As soon as the branded money was dropped off, customers were instantly intrigued and filled with questions about Lumiere Place. A natural choice for any casino, GoMONEY gave a special boost to a new addition to St. Louis’ Gaming scene.
October 20, 2007
Event Marketing - Fresh Produce and Retirement Planning
TIAA Cref and GoMODELS a Friendly Presence at Farmers’ Market
GoGORILLA Media, in conjunction with TargetCast tcm, executed a promotion on behalf of TIAA-CREF, the leader in retirement planning for those in the academic, medical, cultural and research fields. This promotional event was held in Ann Arbor, MI at the Ann Arbor Farmers’ Market located at 315 Detroit St. On both dates, shoppers were engaged by 5 GoMODELS who greeted them at every entrance with a smile and a free branded GoTOTE BAG to use for their purchases. The models also directed traffic to a TIAA-CREF booth staffed by local TIAA-CREF representatives who answered questions on retirement planning. While at the booth, every person there was given an opportunity to win a free IPod buy guessing the number of apples that were in a 40 gallon barrel.
October 16, 2007
Outdoor Advertising - Jolt Gives Manhattan a Jolt
3 GoGORILLA Strategies Employed for Jolt Energy
Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!
September 4, 2007
Money Advertising - GoMONEY Delivers Huge Splash for nTelos
Cellular Provider Astounds and Delights its Pulbic
Cellular phone provider nTelos was looking to reach out to Virginia and West Virginia in a way that would really get people’s attention. GoGORILLA Media employed its unique GoMONEY strategy to distribute 114,000 nTelos-branded dollar bills to a variety of venues including grocery stores, convenience stores, cafes, and family restaurants in nine local markets. The distribution was completed successfully and the positive feedback from venues hosting the nTelos GoMONEY was overwhelming. As the bills passed from hand to hand, the buzz and excitement was palpable among consumers, almost all of whom had never seen advertising on money before.
September 3, 2007
Placemat Advertising - New Jersey Residents Targeted Where They Eat
GoPLACEMAT Campaign Features Road Trips
GoGORILLA Media distributed branded GoPLACEMATS to 82 diners, eateries, lunch places and cafes in Northern New Jersey to promote tourism in neighboring Pennsylvania. The four-color mats featured suggestions for a variety of scenic and historic road trips. Venues were grateful for the useful placemats, and New Jersey residents found new reasons to head across state lines while waiting for their meals.
August 16, 2007
Outside the Box Advertising - Wallet Found; Another Wallet Found
GoGORILLA Stages Wallet-Drop in San Francisco for Dockers
For an innovatively stealth promotion for Dockers, GoGORILLA teams fanned out in downtown San Francisco and “lost” several hundred Dockers branded wallets. The drop locations included BART/MUNI stations, the financial district, the Westfield Centre, Union Square, the Metreon, the Ferry building, and the Union Street shopping area. It turned out that scattering single wallets around these high-traffic areas got tons of attention, and the new Dockers Store in San Francisco got incredible buzz. All wallets were picked up within minutes by concerned citizens, who were soon charmed by Dockers’ original idea.
