Getting Your Brand Noticed With Never-Seen-Before Advertising Techniques

Every day consumers are met with thousands of advertising messages. Marketers have to find new and interesting ways to reach their buyers and set themselves apart from the crowd. GoGORILLA is the one-stop shop for non-traditional media that can help any business create a strong and effective guerilla marketing campaign.  We can create unique events such as staging a flash mob or fake protest. GoGORILLA specializes in using guerrilla marketing techniques that are fun and unpredictable, and catch the audience off guard. We also employ sidewalk advertising using chalk or WaterStencil™ images. We use these out of home advertising methods to promote products in a unique way that will get people talking and create a buzz.

Green, Clean Advertising That Turns Heads

Our team at GoGORILLA is expert at creating guerrilla marketing promotions that are environmentally friendly. We do this by using techniques like reverse graffiti and clean graffiti that don’t alter or harm surfaces or the environment. We even have a medium called projection advertising that creates temporary images on urban walls and buildings with dual interactive projection displays.

How Does Reverse Clean Graffiti Work?

One great form of alternative advertising is GoGORILLA Media’s WaterStencil™. WaterStencil™ is a type of reverse graffiti that catches people by surprise as they walk down the street. Trained GoGORILLA teams use power washing technology to brand reverse graffiti in the form of a message or logo into the grime of the typical urban street or sidewalk. This method of under the radar guerilla marketing has been used to promote special events such as movie premiers and book releases, as well as to advertise clothing apparel and retail stores.

Green Graffiti Creates Positive Buzz for Brands

Unlike the typical messages scrawled on buildings, the WaterStencil™ is clean graffiti that gets your product message across in a fun and positive way. People walking to work in a business district or out for a night on the town will suddenly come across one of these unique guerrilla marketing messages that will stop them in their tracks. Not only will they get the initial impact of the message, but it will stay with them and they will pass the message on to family and friends. In addition to its wow factor, WaterStencil™ is also completely green graffiti. It is a power washing technique using nothing but water, so it does not add any chemicals or other harmful materials to the street or sidewalk. This is especially beneficial in urban areas or cities that do not allow certain forms of alternative advertising. WaterStencil™ is really just selectively washing the sidewalk with clean graffiti.

Going Viral with Reverse Graffiti

With so many businesses and advertisers competing for consumer attention it is easy to get lost in the crowd. GoGORILLA can help any business break through and create effective guerilla marketing campaigns. With a variety of out of home advertising methods, including reverse graffiti, also called clean graffiti, and street teams, we can successfully launch a product or service. Our green graffiti alternatives, such as WaterStencil™, are the perfect way to send a message and achieve viral, street level branding. GoGORILLA is the place for top quality guerrilla marketing.

A fierce Storm is coming to New York City!

From Smartphone manufacturer Blackberry, the new Storm is a revolutionary clickable touchscreen Smartphone that will leave the iPhone in the dust! To launch the Storm and introduce it to an early-adopter/trendsetting audience, Blackberry approached GoGorilla Media to arrange partnerships with 35 of the trendiest shops in New York by placing Blackberry displays in the showrooms - afterall, where else are you going to find the trendiest of trendsetters but New York City! GoGorilla then deployed Blackberry’s fun scavenger hunt throughout the stores — a contest that lasted for 10 days and drove thousands of people to visit the stores and enter secret codes for a chance to win a variety of prizes inlcuding the Storm itself.

Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

Guerrilla marketing tactics work best in an environment in which people do not expect to be reached by advertising. Examples are ads on dollar bills, toilet paper or right on their dinner table. Ads that come with your food cannot be missed. They literally fall right into people’s hands in the form of chopsticks or hidden inside fortune cookies. These campaigns are successful because they carry an element of surprise and are fun and interesting so they easily engage people.

Asian restaurants offer a great variety of opportunities and GoGORILLA has created several alternative advertising methods especially for these dining establishments. We put together promotions that use a restaurant’s items such as take out boxes, chopsticks, and fortune cookies. While these items have always been used to promote the restaurants themselves, GoGORILLA uses them to market other programs and businesses.

One example of a GoGORILLA Media Chinese Restaurant promotion was done on behalf of the History Channel who wanted to promote a documentary they were airing on the “Lost Book of Nostradamus”. GoGORILLA chose 75 Chinese restaurants in Manhattan, New York to take part in this promotion. One tactic they used was to replace the traditional messages in fortune cookies with quotes from Nostradamus. It is traditional to offer fortune cookies with a Chinese meal, whether eaten in the restaurants, taken out, or delivered to homes. The owners of the restaurants were happy to take part in the promotion and their customers were likely intrigued by the new messages. They probably were also more interested in seeing the History Channel’s documentary on Nostradamus. This was a great use of alternative advertising methods to promote a television program.

Another example of a GoGORILLA Chinese restaurant campaign was designed for Continental Airlines. The company wanted to advertise and promote their flights to Japan. GoGORILLA supplied restaurants with chopsticks with promotional wrappers that restaurants handed out to customers whether they were eating in or ordering take-out or delivery. These GoChopstick wrappers included information about the airline’s Japanese routes and reached customers as they were enjoying an eastern meal, helping them to connect in their mind the idea of taking a trip to Asia. GoGORILLA used this campaign in specific zip codes in New York and also distributed the GoChopsticks to some Thai and Pan Asian restaurants to reach an even greater share of the market.

These restaurant-related alternative advertising methods also include carry-out packaging such as coffee sleeves and media specifically designed for different establishments like bars, delis, and diners such as GoPlacemats that engage kids and adults. Coupons can be used to promote everything from local tourist attractions, special events, television programs, and public service announcements.

While old-fashioned marketing methods can be successful, it is easier for savvy consumers to tune them out. GoGORILLA Media uses fun and innovative tactics to catch people by surprise and designs targeted campaigns to reach the masses. GoGORILLA Media is an expert at using alternative advertising methods to help you create a successful promotion.

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

Traditional advertising has created a vast sea of paper and plastic. From billboards to fliers, traditional advertising litters our streets and fills up our landfills. As well as being unfriendly to the environment, they are also becoming increasingly ineffective. Many customers are able to effectively “tune out” traditional advertising since they have been exposed to it for so long. In order to catch the consumer’s attention, guerrilla marketers have been coming up with innovative techniques that catch the customer’s eye when they least expect it. Some of these techniques have the added benefit of being very kind to the environment.

GoGORILLA’s Waterstencil™, also referred to as clean, reverse, or “green” graffiti, is one of the most popular new media in guerrilla marketing. GoGORILLA came up with the concept of the Waterstencil™ in 2007 and tested it with two daring advertisers, Kenneth Cole and Spike TV. The results were outstanding. This type of sidewalk advertising uses only water, a high-pressured hose, and a stencil. The stencil is placed on a high traffic street corner, where the cement is dirty from heavy foot traffic. High-pressurized water is sprayed over the stencil. When complete, the message, clean and white, stands out from the surrounding dirty concrete. The process uses no toxic chemicals, and the message will slowly fade over the coming weeks, leaving no sign of its ever having been there, making clean graffiti a completely green marketing tool.

While exact statistics on the success of clean graffiti marketing are hard to determine, it is possible to judge from the amount of foot traffic the area normally receives how many customers your message is being seen by. Those who do see the message will walk away with a positive impression, noting the creativity of the advertising, the earth-friendly technique, and the surprise and excitement they felt at seeing the advertising. Some may take pictures of the image, sending it to friends, allowing for the message to be taken to a new medium. Many guerrilla marketing campaigns such as clean graffiti are featured on the news or in the local newspaper, spreading the message beyond its original targeted audience.

Depending on the climate and weather conditions, Waterstencils™ will be visible between 3 weeks and several months. They are best placed in areas that receive a heavy amount of traffic from the targeted audience. For instance, a clean graffiti marketing campaign that is focusing on 18 to 25 year-olds may benefit from placing ads near college campuses and around local gathering spots such as restaurants and bars. Knowing your audience and your audience are essential to creating a successful clean graffiti marketing campaign.

Clean or reverse graffiti is also a much less expensive advertising tool than traditional print. There is no paper or ink to buy, so the only expenses are the stencil and the application process. Guerrilla advertising is often more effective while being less expensive when compared to traditional advertising, allowing for smaller businesses to have just as strong of an advertising impact and leveling the marketing playing field. In addition, both customer’s and advertisers benefit from a cleaner environment by using a more green form of advertising. Clean graffiti is revolutionizing the way that advertisers communicate with customers.

Magnolia Pictures Goes Street Level to Promote Sci-Fi Thriller

Turn off your radio! Unplug your TV! Don’t pick up the phone! Look out…or ‘The Signal’ will get you! That’s exactly the message both New York City and Portland received when they were simultaneously WaterStenciled for the upcoming sci-fi thriller, ‘The Signal.’ Due out this winter, the horror film is about a transmission that is emitted from electronics and turns everyone in its path into a killer! In the middle of the night, our team planned and executed their attack on the cities’ sidewalks with GoCHALK-STENCILS and Water-Stencils around every corner. The next morning, people awoke to their adorned sidewalks, and they got the message – they got the signal.

Nintendo Gets Their Adwalker LCD On

Donning portable TV screens, GoMODELS at convention centers in Washington DC and San Francisco showed off the new generation of guerilla marketing. Each model sported an Adwalker LCD screen that looped the trailer for the new Nintendo DS game, Professor Layton. The game is the first to offer a story and cast of characters, as well as brainteasers and puzzles that unlock the mysteries of the animated village. Everyone who came across the TV sporting models were so entranced by the medium, that they stuck around to watch the entire trailer and ask lots of questions about the concept!

WaterStencils Reach Consumers with Every Step

Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.