Advertisers get chilled by The Gospel Music Channel

The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!

Guerrilla marketing tactics work best in an environment in which people do not expect to be reached by advertising. Examples are ads on dollar bills, toilet paper or right on their dinner table. Ads that come with your food cannot be missed. They literally fall right into people’s hands in the form of chopsticks or hidden inside fortune cookies. These campaigns are successful because they carry an element of surprise and are fun and interesting so they easily engage people.

Asian restaurants offer a great variety of opportunities and GoGORILLA has created several alternative advertising methods especially for these dining establishments. We put together promotions that use a restaurant’s items such as take out boxes, chopsticks, and fortune cookies. While these items have always been used to promote the restaurants themselves, GoGORILLA uses them to market other programs and businesses.

One example of a GoGORILLA Media Chinese Restaurant promotion was done on behalf of the History Channel who wanted to promote a documentary they were airing on the “Lost Book of Nostradamus”. GoGORILLA chose 75 Chinese restaurants in Manhattan, New York to take part in this promotion. One tactic they used was to replace the traditional messages in fortune cookies with quotes from Nostradamus. It is traditional to offer fortune cookies with a Chinese meal, whether eaten in the restaurants, taken out, or delivered to homes. The owners of the restaurants were happy to take part in the promotion and their customers were likely intrigued by the new messages. They probably were also more interested in seeing the History Channel’s documentary on Nostradamus. This was a great use of alternative advertising methods to promote a television program.

Another example of a GoGORILLA Chinese restaurant campaign was designed for Continental Airlines. The company wanted to advertise and promote their flights to Japan. GoGORILLA supplied restaurants with chopsticks with promotional wrappers that restaurants handed out to customers whether they were eating in or ordering take-out or delivery. These GoChopstick wrappers included information about the airline’s Japanese routes and reached customers as they were enjoying an eastern meal, helping them to connect in their mind the idea of taking a trip to Asia. GoGORILLA used this campaign in specific zip codes in New York and also distributed the GoChopsticks to some Thai and Pan Asian restaurants to reach an even greater share of the market.

These restaurant-related alternative advertising methods also include carry-out packaging such as coffee sleeves and media specifically designed for different establishments like bars, delis, and diners such as GoPlacemats that engage kids and adults. Coupons can be used to promote everything from local tourist attractions, special events, television programs, and public service announcements.

While old-fashioned marketing methods can be successful, it is easier for savvy consumers to tune them out. GoGORILLA Media uses fun and innovative tactics to catch people by surprise and designs targeted campaigns to reach the masses. GoGORILLA Media is an expert at using alternative advertising methods to help you create a successful promotion.

DC Tourism Shows Both Visitors and Residents Some Fun

In an effort to promote DC tourism and the website washington.com, teams of GoMODELS took to the streets of our nation’s capital and bombarded both tourists and locals with GoCARDS featuring the words “Power Play” and “Flower Power.” Street Teams were placed outside the entrance of Nationals Park ballpark, and within the areas of the Cherry Blossom Festival Parade, and Sakura Matsuri Festival. Not only were free GoCARDS available for passersby, but free rides in brightly colored BicyTaxis were also on hand. However, the fun didn’t stop when the sun went down, as a GoVIDEOTRUCK drove through DC’s hottest spots showing most people, for the first time, the huge impact of the video billboard. With so much going on the effect was positively dizzying, and the hilarity of the day was shared by all.

Magnolia Pictures Goes Street Level to Promote Sci-Fi Thriller

Turn off your radio! Unplug your TV! Don’t pick up the phone! Look out…or ‘The Signal’ will get you! That’s exactly the message both New York City and Portland received when they were simultaneously WaterStenciled for the upcoming sci-fi thriller, ‘The Signal.’ Due out this winter, the horror film is about a transmission that is emitted from electronics and turns everyone in its path into a killer! In the middle of the night, our team planned and executed their attack on the cities’ sidewalks with GoCHALK-STENCILS and Water-Stencils around every corner. The next morning, people awoke to their adorned sidewalks, and they got the message – they got the signal.

Nintendo Gets Their Adwalker LCD On

Donning portable TV screens, GoMODELS at convention centers in Washington DC and San Francisco showed off the new generation of guerilla marketing. Each model sported an Adwalker LCD screen that looped the trailer for the new Nintendo DS game, Professor Layton. The game is the first to offer a story and cast of characters, as well as brainteasers and puzzles that unlock the mysteries of the animated village. Everyone who came across the TV sporting models were so entranced by the medium, that they stuck around to watch the entire trailer and ask lots of questions about the concept!

WaterStencils Reach Consumers with Every Step

Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.

GoCUP/GoZarf Campaign a Steaming Cup of Innovation

Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!

Paramount Takes to the Sidewalks to Drum Up Buzz for Eerie Disaster Film

To further the already existing buzz surrounding the upcoming release of the movie “Cloverfield,” Paramount Pictures chose Sidewalk Advertising to give their campaign an original, under-the-radar push. Specialized WaterStencil teams hit the streets in three markets including Miami, Los Angeles, and San Francisco and put down 376 stencils in 161 high traffic locations. Our team chose areas specific to the movie’s demographic appeal and made the message “What is Cloverfield?” a curious and spooky bit of Sidewalk Advertising to get people thinking!

Nationwide Campaign Employs WaterStencils and GoSidewalkStencils

Terra.com made nationwide use of the iconic branding of WaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Christmas, a total of 356 WaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.