Simon & Schuster Employs GoPLACEMAT for Children’s Series

This campaign focused on using a kid friendly placemat to promote Simon & Schuster’s new “That’s right, That’s wrong!” book series. This was accomplished through a distribution of branded children’s place mats in five major markets. The place mats were very well received in family restaurants and put to use immediately, generating tons of new interest for the series.

LookSmart Uses GoMODELS to Stage Protest

Internet pioneer LookSmart wanted to get noticed at the Search Engine Strategies Convention in New York City. GoGORILLA was (logically) called, and staqed a mock protest against the high prices of Pay-Per-Click advertising. GoMODELS (the “protesters”) handed out branded manifestos and buttons, chanted and marched with protest signs, made speeches about LookSmart’s superior services, and generally caused a nerdy ruckus. The protest then moved inside the convention hall in a long procession, with models still chanting, holding signs and handing out branded material. Consumers could pose for instant Polaroid photos with Models and a strong-man cutout. Apparently another, bigger search engine was annoyed with the promotion, which was precisely the point.

Humorous Lost Dog Wild Postings Hit Urban and Suburban Target

This campaign cleverly promoted Cub Cadet lawn mowers by tacking up thousands of “Lost Dog” posters in the 8 Southern markets between (and including) Baltimore and Dallas. The GoGORILLA team posted them both in cities and their surrounding suburbs, in neighborhoods with plenty of lawns surrounding Home Depot stores.

NYC Dept. of Health Uses GoGORILLA to Distribute NYC Condoms

In a major and successful Public Health Campaign, New York City chose GoGORILLA Media to distribute free condoms to 200 venues throughout the city on a monthly basis. The Condoms were branded in a style mimicking the city’s iconic subway lines, giving the campaign a recognizable and collectible edge. We distributed them partly through our GoCARD Postcard Advertising network, via a custom basket fastened directly to the tops of our wall-mounted displays. In addition, NYC Condom dispensers were attached to walls or positioned on bartops of other participating venues. Following initial installation, the condom supply was monitored and refilled by our team on a weekly basis. With the Department of Health’s blessing, GoMEDIA took the reins and ran with one of New York City’s most innovative Public Health campaigns!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

DVD Release Given Boost by Expert GoMAGICIANS

To promote the DVD release of The Prestige, Four GoMAGICIANS were hired to do card tricks and attract large crowds on the streets in and around Times Square. They gave out branded playing card decks, which were very popular among the crowds and were all distributed. During the performances they also told their audience about the DVD release. As a group of people gathered around the GoMAGICIANS, more and more stopped until almost the whole sidewalk was blocked with people watching their expert abilities.

Microsoft Stages USB Drive Drop at Convention

The Consumer Electronics Show in Las Vegas is a place to see and be seen for tech companies, and none other than Microsoft tapped GoGORILLA for the kind of stealthy campaign we’re known for. By cleverly dropping branded pen drives where convention-goers would find them, Microsoft got a useful premium complete with a presentation into the hands of thousands of people. Target areas included both inside and outside the convention hall, the Vegas monorail, nearby hotels and casino floors as well as phone booths and sidewalks thick with convention foot traffic. The drives were picked up within minutes, and were so popular our distributors had trouble keeping a low profile!

An Unforgettable Sight for Nickelodeon

In order to promote Nickelodeon’s “Avatar” animated film we coordinated a custom mural by some of the best outdoor artists in the country. Working from the client-supplied creative, our artists were able to amaze passersby with a beautifully-executed, vibrant mural in a very high-traffic area near Central Park in New York City. The mural was completed for the DVD realease and made thousands of New Yorkers aware!

GoGORILLA Throws a Series of Custom Parties for Joseph Abboud

Menswear designer Joseph Abboud wanted to do something original and personable to promote suits in their new “Joe” line, a trendy and affordable label for young professionals. GoGORILLA created a series of 5 customized GoPARTIES to introduce “Joe” to a targeted New York audience. We secured 5 busy, fashionable after-work venues and promoted the events beforehand using GoMODELS and Lost Dog Posters. On the day of the parties, participating bars were outfitted with Joe-branded GoCOASTERS, GoNAPKINS, GoMONEY and indoor GoPOSTERS, male and female GoMODELS circulated offering catalogues, a special “Joe” shot was created and a raffle was held for customers to win suits. The results were an innovative and effective promotion for the Joe brand and the party was thoroughly enjoyed by all who attended.

ABC’s Original Drama Fallen Targets Bookstores

To advertise the premier of the ABC Family Original Movie Fallen we employed Custom Distribution of GoBOOK MARKS targeting Christian bookstores. Using our appealing countertop displays, 40,000 of Fallen’s eye-catching bookmarks were distributed throughout New York and Los Angeles.