Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets.  Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.

Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home.  NY Lotto’s Sweet Million campaign proved to be very successful in this sense.  Nobody could resist the sweet animals when they were staring up at them from the bar.  The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles.  Many patrons picked their favorite animals and took the coasters with them to show to friends and family.  The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

New Technologies Add Fun Elements to Guerrilla Marketing Campaigns

Emerging trends in technology allow advertisers to reach tech-savvy consumers in whole new ways. Including the latest gadgets in guerrilla marketing campaigns can increase consumer participation and creates buzz around the campaign in the social media world. Most of the applications that are found pre-installed in cell phones of today were not even in existence a few years back. A cell phone without additional features such as a camera, GPS and Internet applications are not considered functional enough for today’s youth.  GoGORILLA Media can help you add these fun features to your out of home ad campaign.

QR Codes Are All The Rage

Quick response (QR) codes on cell phones are basically symbols, which direct the cell phone’s web browser to websites when photographed. This process is termed as hard linking. It is one of the latest methods of alternative advertising. Guerrilla marketers are starting to understand the power of this technology and looking to employ it in their future campaigns.  It is similar to other forms of coded information, except that decoding is especially fast. Owning a Smart phone is necessary for this to work. QR coding makes promotions really simple as it allows users to reach a website without having to type anything. QR codes nowadays allow you to link URL’s of images and videos, which can be transferred on to anything you want. This makes advertising really easy, regardless of whether it’s a company’s information or a personal portfolio that is being promoted.

Cell Phone GPS Used In Treasure Hunts 

Geocaching is another innovation in technology where GPS is used to organize a high-tech version of hide and seek with its players spread around the world. A geocacher stores containers with a logbook at a hidden location that can be tracked using GPS technology. This is called a cache where additional items may be placed along with the logbook. GPS devices use latitudinal and longitudinal measures to detect the approximate position of the container. GoGORILLA can plan and execute Geocaching campaigns nationwide and use social media to promote the GPS treasure hunt.

Google Goggles Used To Promote Businesses

Another new technology that has come forth in the field of mobile-based promotions for Guerrilla marketers is the Google goggles. It is similar to how Google traditionally works except for the fact that it uses images to search instead of search terms – “visual search.” This application is available for the “Android” platform of google phones. All you need to do is to use the phone’s camera to take a picture of an object you want information about. Google Goggles tries its best to identify the image and displays relevant results. It is making text based search obsolete. An additional feature of this application allows one to identify local businesses using the camera and obtain meaningful information about it. It works in a way similar to quick response codes, except that it takes it a step further by letting you get information about the product instantly. GoGORILLA Media can promote the use of Google Goggles on brand logos incorporated in guerrilla marketing campaigns.

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.