3 GoGORILLA Strategies Employed for Jolt Energy

Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!

Cellular Provider Astounds and Delights its Pulbic

Cellular phone provider nTelos was looking to reach out to Virginia and West Virginia in a way that would really get people’s attention. GoGORILLA Media employed its unique GoMONEY strategy to distribute 114,000 nTelos-branded dollar bills to a variety of venues including grocery stores, convenience stores, cafes, and family restaurants in nine local markets. The distribution was completed successfully and the positive feedback from venues hosting the nTelos GoMONEY was overwhelming. As the bills passed from hand to hand, the buzz and excitement was palpable among consumers, almost all of whom had never seen advertising on money before.

GoPLACEMAT Campaign Features Road Trips

GoGORILLA Media distributed branded GoPLACEMATS to 82 diners, eateries, lunch places and cafes in Northern New Jersey to promote tourism in neighboring Pennsylvania. The four-color mats featured suggestions for a variety of scenic and historic road trips. Venues were grateful for the useful placemats, and New Jersey residents found new reasons to head across state lines while waiting for their meals.

GoGORILLA Stages Wallet-Drop in San Francisco for Dockers

For an innovatively stealth promotion for Dockers, GoGORILLA teams fanned out in downtown San Francisco and “lost” several hundred Dockers branded wallets. The drop locations included BART/MUNI stations, the financial district, the Westfield Centre, Union Square, the Metreon, the Ferry building, and the Union Street shopping area. It turned out that scattering single wallets around these high-traffic areas got tons of attention, and the new Dockers Store in San Francisco got incredible buzz. All wallets were picked up within minutes by concerned citizens, who were soon charmed by Dockers’ original idea.

WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country

On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.

Advertising on Money and Sidewalk Advertising - Killpoint and Murder the Subject of GoMONEY and WaterStencil Campaign

The goal of this campaign was to spread the word about two new shows airing on Spike TV in July through Money Advertising and Sidewalk Advertising. This was achieved through a combination of branded GoMONEY dollar bills for Spike TV’s new show “Killpoint” and our patent-pending WaterStencil promotion on New York City sidewalks for “Murder.”

GoMONEY advertising “Killpoint” was distributed to twelve bars, clubs and lounges frequented by males in New York City and Los Angeles to use as change in their cash registers. Venues and patrons alike were excited to play a part in this unique campaign and to start the circulation of Spike TV’s GoMONEY. WaterStencils were put down in over 20 locations around New York targeting a young, tuned-in demographic. Spike’s chalk-outline stencil turned many heads and generated tons of interest in the show.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!

GoGORILLA Rubs Shoulders in Top Agencies

In order to promote the Fine Living Network to top advertising agencies in New York, GoGORILLA arranged for experienced massage therapists to offer complimentary back/neck massages to media buyers in the national broadcast groups of six firms. We set up a simple web page for employees to book appointments, and transformed agency conference rooms into Fine Living with dimmed lights, soft music, Fine Living posters, and scented candles. After each massage employees were offered a glass of water, given a lavender scented candle in a Fine Living Tin, and entered into a raffle. They went away de-stressed and im-pressed.

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

EOS Airlines’ Clever Promotion Gets Noticed

The goal of this advertising stunt was to make well-heeled consumers around Wall Street aware of EOS Airlines’ luxurious and exclusive service. Six GoMODELS dressed in black carried velvet ropes around a pair of models dressed as business travelers. The effect showed how EOS Airlines gives their guests “room to be themselves.” Walking through the crowded Financial District, the EOS street team caught everyone’s attention and many came up to get more information about the airline.