WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

New Technologies Add Fun Elements to Guerrilla Marketing Campaigns

Emerging trends in technology allow advertisers to reach tech-savvy consumers in whole new ways. Including the latest gadgets in guerrilla marketing campaigns can increase consumer participation and creates buzz around the campaign in the social media world. Most of the applications that are found pre-installed in cell phones of today were not even in existence a few years back. A cell phone without additional features such as a camera, GPS and Internet applications are not considered functional enough for today’s youth.  GoGORILLA Media can help you add these fun features to your out of home ad campaign.

QR Codes Are All The Rage

Quick response (QR) codes on cell phones are basically symbols, which direct the cell phone’s web browser to websites when photographed. This process is termed as hard linking. It is one of the latest methods of alternative advertising. Guerrilla marketers are starting to understand the power of this technology and looking to employ it in their future campaigns.  It is similar to other forms of coded information, except that decoding is especially fast. Owning a Smart phone is necessary for this to work. QR coding makes promotions really simple as it allows users to reach a website without having to type anything. QR codes nowadays allow you to link URL’s of images and videos, which can be transferred on to anything you want. This makes advertising really easy, regardless of whether it’s a company’s information or a personal portfolio that is being promoted.

Cell Phone GPS Used In Treasure Hunts 

Geocaching is another innovation in technology where GPS is used to organize a high-tech version of hide and seek with its players spread around the world. A geocacher stores containers with a logbook at a hidden location that can be tracked using GPS technology. This is called a cache where additional items may be placed along with the logbook. GPS devices use latitudinal and longitudinal measures to detect the approximate position of the container. GoGORILLA can plan and execute Geocaching campaigns nationwide and use social media to promote the GPS treasure hunt.

Google Goggles Used To Promote Businesses

Another new technology that has come forth in the field of mobile-based promotions for Guerrilla marketers is the Google goggles. It is similar to how Google traditionally works except for the fact that it uses images to search instead of search terms – “visual search.” This application is available for the “Android” platform of google phones. All you need to do is to use the phone’s camera to take a picture of an object you want information about. Google Goggles tries its best to identify the image and displays relevant results. It is making text based search obsolete. An additional feature of this application allows one to identify local businesses using the camera and obtain meaningful information about it. It works in a way similar to quick response codes, except that it takes it a step further by letting you get information about the product instantly. GoGORILLA Media can promote the use of Google Goggles on brand logos incorporated in guerrilla marketing campaigns.

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.

Breaking Through the Clutter

Advertising today is a lot different than it was a few years ago. With the rise of social media sites, like Twitter and Facebook, and more people online, marketers have had to find new ways to meet their target audience. GoGORILLA Media is the one-stop-shop for all kinds of alternative advertising. We use all sorts of techniques including sidewalk advertising, live interactive street teams and brand ambassadors, and reverse and clean graffiti. We use non-traditional media and promotion to help you reach your target market.

Going Viral is Key!

Some of our most successful campaigns use a combination of viral marketing and guerilla marketing, placed in the heart of major cities. These stunts reach the initial consumers on the street and then spread across the Internet through social media. Many of these out of home advertising stunts even make it into traditional media outlets.

Flash Mobs and Fake Protests Make Lasting Impressions

One example of guerilla and viral marketing is the flash mob or mock protest. Street teams converge on a specific street or shopping area and do a coordinated stunt such as a dance or chant. They may also use other media such as reverse graffiti or clean graffiti to lead to the event, or incorporate costumes or props to tie into the message. These are always fun and entertaining, and catch the audience off guard. One popular technique is the Tease and Reveal campaign, where the message comes out in brief words or messages over several days, capturing the interests of people and inspiring online discussions. Everyone is paying attention when the full message is finally revealed.

Reaching Millions on YouTube 

Each GoGORILLA planned guerrilla marketing event is filmed so that it can be downloaded to sites like YouTube, which leads to the next part of the promotion. The next step in the viral marketing campaign is putting the word out about this funny video, which can be done through social media, like twitter, or email. More consumers are enticed to go online to view the original video. They pass it along to their friends, as sharing videos has become one of the most popular methods of out of home advertising. They are often added to blogs or linked to different web sites, so the message is spread to more and more people and the alternative advertising goes viral.
Often these guerilla marketing videos become so big that they are picked up by traditional media outlets like print, radio, and television. A radio DJ may talk abut a viral marketing stunt, or a television news station may show the actual video of the street teams in action. This brings the original advertising message to a whole new group of consumers, making it an extremely potent form of guerrilla marketing.

Creating a Fanbase Via Social Media

GoGORILLA’s guerilla marketing and viral marketing techniques are perfect for all kinds of businesses. Small companies with limited budgets can get big time exposure with great guerrilla marketing campaigns using entertaining stunts and clean graffiti. Larger and established businesses can use these alternative advertising methods as part of their larger media campaigns. For Ripped Fuel, GoGORILLA posted videos and photos on the Ripped Fuel Facebook page to entice beachgoers all over the country to take part in the “Rate your Abs” competition.

To promote the Mass Lottery Billion Dollar Bonanza, GoGORILLA Media sent out a total of 60 brand ambassadors carrying giant tickets to create buzz all over Boston, MA. Armed with big Bonanza tickets, the GoMODELS took over the Boston Marathon, sports games, the Earthfest, Copley Square, and other high traffic locations. Bostonians of all ages as well as our GoMODELS had a ton of fun with the big ticket and created many funny situations that made everyone stop in their tracks and smile. The GoMODELs were able to get on local sports channel reports during Bruins games and people loved to pose in front of the sign for their personal memory pictures.

Personal Interaction With Consumers is Priceless

Go MODELS from GoGORILLA Media are a great way to add a personal touch to your next marketing campaign. This is a great way to launch a new product or introduce a service. Street Teams will meet and greet the public and hand out samples of your product. These Brand Ambassadors are pleasant and professional and will be able to answer any questions regarding the product. GoMODELS are the prefect way to get your product directly into the hands of consumers through interactive guerrilla marketing.

How to Break Through the Advertising Clutter

Today’s consumers are hit with advertising messages all day long and most have learned how to tune it out. GoMODELS are a form of alternative advertising that uses street teams to interact with consumers right in the market place. Brand Ambassadors go to local malls and shopping districts to hand out product samples and talk with the people. It is a kind of guerilla marketing that reaches a huge number of shoppers without the hard sell. They are articulate and enthusiastic and convey a friendly attitude that promotes your product or service in a positive way.

Flash Mobs, Mock Protests and Fun Stunts Take Consumers By Surprise

GoGORILLA trains their GoMODELS to use interesting out of home advertising techniques that surprise shoppers. Some GoMODELS are actors who play specific characters as they bring drama and intrigue to a promotion. They may create a fake protest or a flash mob that suddenly attracts attention on a busy street or in a retail store. One example was a fake protest that was part of Travelocity’s guerilla marketing campaign to support its Gnome Mascot.

GoMODEL Campaigns on National Television

Many businesses like to use this type of alternative advertising to emphasize their message and create a buzz. These kinds of stunts tend to get picked up by traditional media outlets as well as go viral on the Internet. Sometimes GoGORILLA sends their performers and GoMODELS to television shows and they often are successful at getting on camera for product promotion.

Involving Consumers Creates Fun, Longlasting Memories

Other GoMODELS are performers who work to attract attention and are often used at events such as conventions to bring potential clients to a specific booth. They may use a wide range of out of home advertising methods and techniques to entice customers over including fun activities like juggling or card tricks. They also may wear costumes to attract attention. GoGORILLA also uses professionals in their street teams to promote a product or service. One example is free massages, given by licensed massage therapists. In a New York promotion brand ambassadors handed out newspapers to busy workers in the financial district. This turned out to be a very effective guerrilla marketing campaign.

GoMODELS are HOT!

GoMODELS are often models in the traditional sense, whose good looks can attract attention and bring in additional customers. One memorable promotion had street teams dressed as candy stripers that handed out prescriptions for better television service.  GoGORILLA street teams of Brand Ambassadors and GoMODELS are a great way to promote a business or launch a new product. The enthusiastic and articulate brand ambassadors can be the main attraction or a great addition to a strong and effective guerrilla marketing promotion.

Reelz brought the movie spirit to Ad Agencies in New York, Los Angeles, and Chicago with their branded concession stands. Media buyers and planners at the agencies were happily surprised to receive popcorn, candy, and soda as an afternoon snack. The event was a welcome break in their day and a chance to catch up with colleagues who gathered at the Reelz event. The campaign featured a branded concession stand, a popcorn machine with custom popcorn bags, logo cups, and branded candy as well as a red carpet to complete the movie theater experience.

Advertising on the Rocks!

Successful marketers know that they have to go where their target audience spends their time. While traditional promotions may use television and radio to reach everyone, GoGORILLA Media uses non-traditional resources to put together successful guerilla marketing campaigns for their customers. Many advertisers are using Bar Media, one of GoGORILLA’s effective guerrilla marketing strategies, to reach consumers when they are in a relaxed or party mood.

Promo Items to Save Your Seat and Wipe Your Seat

GoGORILLA Bar Media promotes brands on all kinds of fun media including napkins, coasters, stirrers, pint glasses, bathroom ads, toilet paper, soap dispenser or mirror clings. These promotional items are a great way to get your message out in the relaxed or happening atmosphere of a restaurant or bar.   Every meeting place either uses coasters or napkins for their drinks.  GoGORILLA has produced custom branded items for many successful guerilla marketing promotions. They have been used to promote popular television programs, new housing developments, and many other brands. GoGORILLA also offers custom seat savers, which patrons can use to cover their drinks while taking a smoke or bathroom break.  GoGORILLA Bar Media items are visually appealing with stunning designs and colors to make a powerful impact. They are so cool that customers will want to take them home and show their friends.

They’ll Want to Take Them Home

GoGORILLA also uses glassware in their out of home advertising promotions.  GoGLASSES are pint-sized beer glasses that have been used in many guerilla marketing campaigns. These campaigns include promotions for new television shows, entertainment complexes, and radio promotions. They are also a green way of advertising in bars, since they are reusable. Pint glasses are effective, alternative advertising because the message reaches the one holding the glass as well as everyone else in the bar.  You can even put advertising on the bottom of the glass like we did for Court TV’s show “Parko P.I.!”

Ever Feel Like You’re Being Watched?

The idea behind the “Parko P.I” campaign was to give patrons the impression that a personal investigator is watching them.  The bottom of the glasses featured a picture of Parko who was suddenly eye to eye with the consumer drinking from the glass.  In the bathrooms, mirror clings with the message “Ever feel like you’re being watched?” brought attention to the wall cling of Parko strategically placed opposite of the mirror so once the bar patron could see the private detective in the mirror, watching the patron from behind.

Stirred, Not Shaken Please

GoSWIZZLES are another type of bar media from GoGORILLA that is very popular. These drink stirrers offer true “in your face” exposure that cannot be missed.  Like many other Bar Media they are definite souvenir items that people will want to collect and put on display at home or work.

GoPOTTY Reaches Consumers When They Tinkle

GoMIRRORCLINGS are an effective way of advertising in bathrooms.  Clings with funny messages or in custom shapes are attached to bathroom mirrors.  Nobody can miss them because they are staring right into patrons’ faces as they are washing their hands.  Other bathroom advertising ideas include GoWHIZZ Talking Urinals, GoWIPE branded toilet paper, and GoVINYLS on floors or stalls or under hand dryers, and many more fun media that are sure to leave an impression.

Getting A Foot in the Door

GoGORILLA Media can reach consumers on the streets, but we can also take your message right to your target demographic’s doorstep. Whether it’s Pizza Box Ads delivered to student dorms, or door mats and door hangers placed on consumers’ doors, GoGORILLA Media customizes the distribution to your target audience.

Doormat Ads Can Last For Months

Sometimes genius guerrilla marketing campaigns use very simple media to make a big impression. Promotional doormats (GoDOORMATS) and door hangers placed right on consumer’s doors are a good example. GoGORILLA Media places doormats on the doorsteps of residents in target neighborhoods. A well designed, advertisement placed on a doormat will be read by anyone who passes over it. Doormats are typically sized 2′x3′ or 18″x27″.  They lay flat on the ground and have non-slip backing to prevent people from tripping over them. They often stay in place for months, since they are a welcome give-away!

Door Hangers Give Regular Direct Mail The Boot

Advertising using door hangers is another method that can be regarded as pretty underutilized. Apart from being inexpensive, they are direct enough to reach their targeted audience effectively. Unlike other forms of print based advertisement like direct mail, which is usually ignored or thrown away, door hangers with all the relevant information are more likely to be read.  They are unique and unexpected and with a clever message such as “Do Not Disturb, I’m Reading the Times,” they might even be re-used by residents to place on bathroom or bedroom doors.

What Businesses Benefit from Door Hangers and Mats?

With a clever creative, door hangers and door mats can be used to promote any brand.  They are particularly successful in getting  local customers to visit or sign up for services like grocery delivery, magazine and newspaper subscriptions, gym memberships, upcoming local events, newly launched food or clothing stores and car or computer repair.  Printed door hangers with coupons attached to them can be used to increase sales and get new customers.

Pizza Box Advertising Is Right-In-Your-Face 

Advertising on Pizza Boxes lets advertisers enter their audience’s living rooms and is impossible to miss.  The ads can appear on the outside of the pizza box, but also inside the lid.  Pizza boxes can be printed in full color to make maximum impressions.  Pizza advertisements are particularly successful in targeting college students, sports fans, and young customers.  However, since pretty much everyone loves pizza, everyone can be targeted with pizza advertising.  GoGORILLA Media can also attach coupons to pizza boxes, which make the advertising effort more quantifiable.

Advertising in strip clubs?  No taboo for us!  As part of the GoMONEY campaign for the new HBO TV show “Eastbound & Down,” GoGORILLA Media distributed branded dollar bills to 20 bars and strip clubs in Tampa right before the Super Bowl to spread the word about HBO’s new show.  The target group?  Well, mostly male, but many of the lovely ladies were eager to pose with the branded bills.  The campaign continued on February 1st in Los Angeles and New York, where regular bars were targeted.  A total of $60,000 in one-dollar bills bearing stickers with advertising for the show were distributed across the three markets. Intrigued patrons of these venues had plenty of questions regarding the “Eastbound & Down” stickers appearing on their change.