To enhance their presence at the 2011 SXSW in Austin, CNN used a GoPROJECTION which displayed live news through iReports from SXSW in Austin. Festival-goers  were intrigued and equally impressed by the projection featuring up-to-date local SXSW news and scannable QR codes.  New York based digital agency Sarkissian Mason created this unique display and the custom programmed app that allowed to play live news on the projection wall.  The various iReports, which were displayed in multiple windows within the video projection, were uploaded by music fans at South by Southwest.  This interactive feature as well as the QR codes made the CNN projection a unique and popular attraction for festival visitors who were eager to upload their own reports and scanning the QR codes.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

To promote Assassin’s Creed among the gaming crowd, GoGORILLA Media created buzz on an unconventional level. A team of mock protesters took over the PAX Convention in Seattle and rocked the gaming world with their fun stunt. Equipped with picket signs and flyers, the “Rebuild Brotherhood” protesters rolled up in a branded van and took over the convention, a hilarious spectacle evolving out of nowhere. The improv actors demonstrated how a game’s multiplayer mode can destroy friendships and instead encouraged community spirit and fair-play. Gamers got into deep discussions with the protesters and appreciated and happily took free branded cookies and postcards. A mock protest is a highly effective way to attract attention that stops consumers in their tracks. So why not start an (advertising) revolution yourself? Call on GoGORILLA to fight for your right!

GoGORILLA Media and fashion brand Andrew Marc had a special surprise for Fox News Morning Show spectators: While the show was shot in an icy setting outside Fox’s headquarter in New York City, six GoMODELS served hot chocolate with marshmallows and custom branded biscotti to the public, a welcome surprise for everyone standing outside in the cold. People stopped by during the show or on their way to work to get hot cocoa in branded cups. Word traveled fast among the spectators and everyone enjoyed the cozy gathering around the branded concession stand. Even without snow, Andrew Marc created a “Winter Wonderland” at its best!

GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

GoGORILLA is now offering advertisers to create and include Microsoft Tags in their artwork free of charge. Tags can be added to any campaign featuring printed media such as postcards, coffee sleeves, placemats, etc.  By scanning the Tag on their smartphones, consumers are directed to the advertiser’s website, shop, or videos on YouTube right on the spot!  Tags are a great way to include online content in your campaign and work with any ad.  Take consumers straight to your shop, sign-up page, sweepstakes, trailers, or any other landing page.  Tags drive traffic to your website and let you measure the success of your campaign, while increasing sales or subscriptions.  By leading consumers to sweepstakes, data collection on the spot can add thousands of new email addresses to your mailing list.  It’s easy! Just download the free app on your smartphone at http://gettag.mobi and try scanning our Tag.

Flash mobs are becoming a more and more popular as a way to get consumer’s attention.  Advertisers constantly think of new funky ideas to integrate flash mobs into their campaigns. Whether it’s dancers moon-walking like Michael Jackson or ballroom dancers sweeping ladies off their feet in train stations, advertisers love to wow the public with huge interactive events that then spread over the Internet like wildfire.  GoGORILLA helped organize a huge Zumba event in Chicago in which women of all ages could learn how to dance Zumba, a fusion of Latin and International dancing and music.  The event attracted vast crowds and participants had a blast moving to the dynamic rhythms.

To create buzz for the novel “Dust,” GoGORILLA Media dropped 1,750 copies of the novel on seven beaches in the Great Lakes area for beach-goers to discover.  To conserve the books, they were inserted into zip lock bags and then placed discreetly all over the beaches.  Sunbathers were surprised to find a book in the sand and immediately turned its pages to see what “Dust” is all about.  The promotion worked so well because of its surprise effect, which is what guerrilla advertising is all about. The mysterious book drop also goes well with the occult zombie-theme of the novel.  In addition, the placement of books on beaches, where people actually have time, made sure that the books would be read immediately.

Always ahead of game, GoGORILLA added iPads as a digital component to their street team campaigns.  Now advertisers can showcase their website, trailers, apps, and products on today’s hottest gadget.  IPads are a great way to collect data such as email addresses.  They are also an ideal medium to conduct surveys or to engage consumers in trivia to educate them about your product.  When adding iPads to street team campaigns, advertisers benefit from the popularity of the new gadget, which attracts young and old consumers alike.  Passersby will stop in their tracks for a chance to hold and play with an iPad while engaging in conversations with street team members about the product or cause. For more information on using iPads to promote your product, click here or call 212-925-2420.

Who can say no to a free massage? With compliments of Propel Fitness Water, four licensed massage therapists made everyone’s day by providing free back and neck massages at the “Blog Her” conference in New York City.  Conference visitors were eager to take a moment to relax from their busy conference schedule.  Word among conference visitors traveled fast.  By Saturday the therapists literally had their hands full, massaging crowds of people who had heard about the Propel event from other conference participants and who wanted to check out for themselves what everyone was talking about.