GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

You know that a Bar Media campaign is successful, when patrons try to smuggle the coasters out of the bar to take them home.  NY Lotto’s Sweet Million campaign proofed to be very successful in this sense.  Nobody could resist the sweet animals when they were staring up at them from the bar.  The five baby pets depicted on bar coasters caught everyone’s eye and made perfect collectibles.  Many patrons picked their favorite animals and took the coasters with them to show to friends and family.  The coasters were the perfect way to create buzz for the lotto game and to get even non-gamblers excited to win sweet millions.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

GoGORILLA took branding on dollar bills to a new stratosphere for CVS Pharmacy with a double layer, peel-off coupon that featured a redeemable bar code. Each multi-layer sticker offered “$5 off any purchase of $20 or more” to lucky recipients at 60 venues around the San Francisco Bay area. The campaign kicked off during Fleet Week at San Francisco’s Fisherman’s Wharf and will continue throughout the holiday season as the bills continue to circulate with bottom layer branding. The 60,000 branded bills that were placed into the market will help drive consumers to CVS pharmacies, where they can discover smarter ways to save.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.

GoCARDs Are Take-Aways, not Give-Aways!

GoGORILLA Media is a leader in alternative advertising. We use non-traditional media, including sidewalk advertising and guerilla marketing to reach customers at a whole new level. We also use reverse and clean graffiti and street teams to help promote products and services. GoCARDS are one of our successful guerrilla marketing techniques. These free postcards have clever designs and are meant to be taken away by the consumer and shared with others. They are effective out of home advertising as the marketing message is spread to more people.

GoCARDs Go Everywhere

GoCARDS are found in thousands of the most popular meeting places such as restaurants, cafes, bars, bookstores, and health clubs. We are especially popular on college campuses where students pick them up for free and display on dorm boards or send to friends and family. The GoCARD display itself creates a fun experience as people look through the designs and choose their favorites.

 Affordable Advertising With a Widespread Effect

GoCARDS offer many advantages to businesses and advertisers. First, they are unobtrusive and subtle. People are drawn to them and want to collect the various designs and styles. Second, they are an effective manner of alternative advertising. Since they are displayed and shared, they carry the message along to new customers every day. GoCARDS use some of the basic tenets of guerrilla marketing including creativeness and imagination. GoCARDS are an affordable way for even the smallest businesses to market to a wider audience. Small shops and restaurants can use GoCARDS to introduce themselves to new potential customers. We can use street teams to pass out cards during local events. This can be done in conjunction with clean graffiti methods, also called reverse graffiti, to double the impact of the message.

How to Use Postcards as Part of an Advertising Strategy

Larger companies also use GoCARDS for national level and grassroots promotions. GoGORILLA Media can help them put together a guerilla marketing campaign using GoCARDS to launch a new product or strategy. Most campaigns are for three, six, or twelve months, and each month highlights a different strategy or message. Some of the best known and most successful companies have used this alternative advertising form to reach their customers.  Many cultural institutions such as museums, theaters and dance companies use GoCARDS for their out of home advertising. We find that their audience loves to have a memento of their visit and they are also good for guerilla marketing and fundraising promotions. Even educational institutions including elite universities and colleges are using GoCARDS to reach potential students. In addition to having them on display at recruitment events, we can also use street teams of current students to pass them out. Many cultural institutions find GoCARDS the most affordable full color advertising media available on the market.

Breaking Through the Clutter

Advertising today is a lot different than it was a few years ago. With the rise of social media sites, like Twitter and Facebook, and more people online, marketers have had to find new ways to meet their target audience. GoGORILLA Media is the one-stop-shop for all kinds of alternative advertising. We use all sorts of techniques including sidewalk advertising, live interactive street teams and brand ambassadors, and reverse and clean graffiti. We use non-traditional media and promotion to help you reach your target market.

Going Viral is Key!

Some of our most successful campaigns use a combination of viral marketing and guerilla marketing, placed in the heart of major cities. These stunts reach the initial consumers on the street and then spread across the Internet through social media. Many of these out of home advertising stunts even make it into traditional media outlets.

Flash Mobs and Fake Protests Make Lasting Impressions

One example of guerilla and viral marketing is the flash mob or mock protest. Street teams converge on a specific street or shopping area and do a coordinated stunt such as a dance or chant. They may also use other media such as reverse graffiti or clean graffiti to lead to the event, or incorporate costumes or props to tie into the message. These are always fun and entertaining, and catch the audience off guard. One popular technique is the Tease and Reveal campaign, where the message comes out in brief words or messages over several days, capturing the interests of people and inspiring online discussions. Everyone is paying attention when the full message is finally revealed.

Reaching Millions on YouTube 

Each GoGORILLA planned guerrilla marketing event is filmed so that it can be downloaded to sites like YouTube, which leads to the next part of the promotion. The next step in the viral marketing campaign is putting the word out about this funny video, which can be done through social media, like twitter, or email. More consumers are enticed to go online to view the original video. They pass it along to their friends, as sharing videos has become one of the most popular methods of out of home advertising. They are often added to blogs or linked to different web sites, so the message is spread to more and more people and the alternative advertising goes viral.
Often these guerilla marketing videos become so big that they are picked up by traditional media outlets like print, radio, and television. A radio DJ may talk abut a viral marketing stunt, or a television news station may show the actual video of the street teams in action. This brings the original advertising message to a whole new group of consumers, making it an extremely potent form of guerrilla marketing.

Creating a Fanbase Via Social Media

GoGORILLA’s guerilla marketing and viral marketing techniques are perfect for all kinds of businesses. Small companies with limited budgets can get big time exposure with great guerrilla marketing campaigns using entertaining stunts and clean graffiti. Larger and established businesses can use these alternative advertising methods as part of their larger media campaigns. For Ripped Fuel, GoGORILLA posted videos and photos on the Ripped Fuel Facebook page to entice beachgoers all over the country to take part in the “Rate your Abs” competition.

To promote the Mass Lottery Billion Dollar Bonanza, GoGORILLA Media sent out a total of 60 brand ambassadors carrying giant tickets to create buzz all over Boston, MA. Armed with big Bonanza tickets, the GoMODELS took over the Boston Marathon, sports games, the Earthfest, Copley Square, and other high traffic locations. Bostonians of all ages as well as our GoMODELS had a ton of fun with the big ticket and created many funny situations that made everyone stop in their tracks and smile. The GoMODELs were able to get on local sports channel reports during Bruins games and people loved to pose in front of the sign for their personal memory pictures.