August 11, 2008
GoPROJECTION - Travel Alberta
‘Projection Action’ brings a piece of Canada to the cities
On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!
July 1, 2008
GoICECOFFEE - Gospel Music Channel
Advertisers get chilled by The Gospel Music Channel
The purpose of this campaign was to target media buyers inside of five advertising agencies on behalf of the Gospel Music Channel. This was done through the use of our GoModels serving ice coffee from a branded GoCoffee Cart, with delicious snacks and Gospel Music playing to create a wonderful environment for a much needed break for media buyers. The response was overwhelmingly positive from all those who took advantage of this amazing treat. Many came back for seconds, thirds, fourths and some were counted returning 5 times to the event. All in all, this campaign was a definite success.
February 18, 2008
Sidewalk Advertising - GoSTENCIL Got ‘The Signal’ Out There
Magnolia Pictures Goes Street Level to Promote Sci-Fi Thriller
Turn off your radio! Unplug your TV! Don’t pick up the phone! Look out…or ‘The Signal’ will get you! That’s exactly the message both New York City and Portland received when they were simultaneously WaterStenciled for the upcoming sci-fi thriller, ‘The Signal.’ Due out this winter, the horror film is about a transmission that is emitted from electronics and turns everyone in its path into a killer! In the middle of the night, our team planned and executed their attack on the cities’ sidewalks with GoCHALK-STENCILS and Water-Stencils around every corner. The next morning, people awoke to their adorned sidewalks, and they got the message – they got the signal.
February 16, 2008
Street Teams - GoMODELS Go Digital for Nintendo DS’s New Game
Nintendo Gets Their Adwalker LCD On
Donning portable TV screens, GoMODELS at convention centers in Washington DC and San Francisco showed off the new generation of guerilla marketing. Each model sported an Adwalker LCD screen that looped the trailer for the new Nintendo DS game, Professor Layton. The game is the first to offer a story and cast of characters, as well as brainteasers and puzzles that unlock the mysteries of the animated village. Everyone who came across the TV sporting models were so entranced by the medium, that they stuck around to watch the entire trailer and ask lots of questions about the concept!
February 13, 2008
Sidewalk Advertising – Kenneth Cole Washes Awareness Into Urban Landscapes
WaterStencils Reach Consumers with Every Step
Leave it to Kenneth Cole to make a statement. Known for his sometimes controversial and always thought-provoking comments on society and fashion, Kenneth Cole took his campaign of quotes to the next level when he enlisted GoGORILLA Media once again to WaterStencil his comments about standing by your convictions into the sidewalks of four major cities. San Francisco, Los Angeles, Miami, and New York City were bombarded in promotion of KennethColeBlog.com. From the dark griminess of the cities’ sidewalks, emerged white, block letter messages: “Stand By Your Word”, “Concrete Opinions Wanted” among others.
January 10, 2008
Coffee Cup Advertising - Olympus Takes a Picture
GoCUP/GoZarf Campaign a Steaming Cup of Innovation
Olympus took Coffee Cup Advertising to new heights this winter by combining GoCUPS and GoZARFS for a campaign with tremendous innovative impact. To showcase the new E-510’s Live View LCD feature, each of literally millions of GoCUPS were beautifully printed with scenic, full-color creatives, one featuring a surfer riding a huge wave and the other showing elephants lumbering across the African Savannah. Matching GoZARF coffee sleeves were made to look like an E-510 SLR camera, and die-cut to slip over the cups and show either the surfer or the elephant in large-format view screen! With massive distribution in Dallas, Houston, Atlanta, Chicago, Boston, Los Angeles, New York, Philadelphia, San Francisco and Washington DC, this Coffe Cup Advertising campaign is perhaps the biggest and most elaborate ever put into action!
December 28, 2007
Sidewalk Advertising - WaterStencil Spreads the Cloverfield Mystery
Paramount Takes to the Sidewalks to Drum Up Buzz for Eerie Disaster Film
To further the already existing buzz surrounding the upcoming release of the movie “Cloverfield,” Paramount Pictures chose Sidewalk Advertising to give their campaign an original, under-the-radar push. Specialized WaterStencil teams hit the streets in three markets including Miami, Los Angeles, and San Francisco and put down 376 stencils in 161 high traffic locations. Our team chose areas specific to the movie’s demographic appeal and made the message “What is Cloverfield?” a curious and spooky bit of Sidewalk Advertising to get people thinking!
December 25, 2007
Sidewalk Advertising - Terra.com Takes to the Streets
Nationwide Campaign Employs WaterStencils and GoSidewalkStencils
Terra.com made nationwide use of the iconic branding of WaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Christmas, a total of 356 WaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.
December 3, 2007
Money Advertising - New Casino Advertises on Cash
Lumiere Place Sensibly Employs GoMONEY
For the grand opening of St. Louis casino Lumiere Place, the always-startling innovation of GoMONEY was put to use. $20,000 in branded bills were distributed through twenty high-traffic venues in and around Laclede’s Landing and Washington Street. As soon as the branded money was dropped off, customers were instantly intrigued and filled with questions about Lumiere Place. A natural choice for any casino, GoMONEY gave a special boost to a new addition to St. Louis’ Gaming scene.
October 20, 2007
Event Marketing - Fresh Produce and Retirement Planning
TIAA Cref and GoMODELS a Friendly Presence at Farmers’ Market
GoGORILLA Media, in conjunction with TargetCast tcm, executed a promotion on behalf of TIAA-CREF, the leader in retirement planning for those in the academic, medical, cultural and research fields. This promotional event was held in Ann Arbor, MI at the Ann Arbor Farmers’ Market located at 315 Detroit St. On both dates, shoppers were engaged by 5 GoMODELS who greeted them at every entrance with a smile and a free branded GoTOTE BAG to use for their purchases. The models also directed traffic to a TIAA-CREF booth staffed by local TIAA-CREF representatives who answered questions on retirement planning. While at the booth, every person there was given an opportunity to win a free IPod buy guessing the number of apples that were in a 40 gallon barrel.
