Humorous Lost Dog Wild Postings Hit Urban and Suburban Target

This campaign cleverly promoted Cub Cadet lawn mowers by tacking up thousands of “Lost Dog” posters in the 8 Southern markets between (and including) Baltimore and Dallas. The GoGORILLA team posted them both in cities and their surrounding suburbs, in neighborhoods with plenty of lawns surrounding Home Depot stores.

Lost Dogs Captivate Consumers in LA

To create buzz for the Los Angeles opening of their Originals Store, Adidas chose the offbeat option of “Lost Dog” posters. Measuring 8.5″ x 11″, the posters grabbed attention by fooling people into thinking that they were actual “For Sale” flyers. This tactic guaranteed engagement with consumers, who walked over to the signs to investigate. Once they got close, GoGORILLA’s handy tear-off tabs provided crucial store locations!

An Unforgettable Sight for Nickelodeon

In order to promote Nickelodeon’s “Avatar” animated film we coordinated a custom mural by some of the best outdoor artists in the country. Working from the client-supplied creative, our artists were able to amaze passersby with a beautifully-executed, vibrant mural in a very high-traffic area near Central Park in New York City. The mural was completed for the DVD realease and made thousands of New Yorkers aware!

GoMODELS Offer Attractive Tote Bags and More in New Jersey

Comcast fielded teams of GoMODELS over multiple weekends in 5 New Jersey markes. Great weather and the holiday season contributed to high turnouts at the shopping centers we visited. GoMODELS offered beautiful Comcast canvas tote bags complete with flyers and pens. Such a generous gift prompted frequent questions concerning the reason for the promotion, allowing our street teams to employ key talking points during this well-received effort.

HGTV Lights Up New York

The goal of this campaign was to promote the HGTV show “Design Star” in New York using 3 unique guerrilla advertising mediums: GoPROJECTION, GoCLINGS and GoCOASTERS. The venues and locations used were all hip and heavily-trafficked areas that spoke to the target demographic, female HGTV enthusiasts aged 25-54.

DirecTV Uses GoPROJECTION in Los Angeles

DirecTV waged a war on local cable providers in Los Angeles by projecting giant Ads on multiple buildings courtesy of GoGORILLA. The campaign took place on 21 separate evenings throughout greater L.A., and 4 different creatives were shone on facades of buildings in extremely high traffic areas.

GoCARD Display Domination and Lost Dog Wild Postings Employed

AXE’s witty “Gamekillers” advertising concept found a home for its irreverent message through GoGORILLA Media. In a campaign covering 5 major US markets, Gamekiller postcards dominated entire GoCARD displays while street-level “Lost Dog” posters brought AXE’s creative outdoors. Locations centered around hot and trendy areas where high foot-traffic was guaranteed, and both GoCARDS and Lost Dogs used multiple creatives to grab the attention of passersby.

Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.

Motorola’s Concert Contest on Lost Dog Wild Postings

Motorola promoted its website and phones via a contest to see the influential rap group The Roots in Chicago, and asked GoGORILLA Media to spread the word. Eye-catching, grassroots Lost Dog wild postings were spread throughout key neighborhoods, and their tear-off tabs were taken, directing record numbers to the website. Goes to show you what a bit of targeted marketing in trendy, high-traffic areas can do.

Shadowboxes Pose Questions

Since 1923 Time Magazine has been asking the hard questions and getting answers from the world’s most influential people. In promotion of the iconic magazine, shadowboxes were installed in New York City, Boston and Chicago. The interactive outdoor displays posed questions on the exterior of each location regarding historical events; a ‘peep’ through the Peephole, and backlit interior creatives illustrated the questions. People in the three cities were caught in the act of enjoying a peep or two.