GoMODELS Start the Day Off Right for Morning Commuters in Philadelphia

Philadelphia commuters got their morning off on the right foot when GoMODELS distributed Wall Streets Journals compliments of iShares-Cirque du Soleil. Street Teams were placed in Downtown Philadelphia’s high-traffic areas including Market Street, Chesnut Street, and 30th Street Station, and welcomed commuters to the workday with the much-appreciated papers.

Pedestrians Are Left Wondering: Who is Hancock?

In promotion of Will Smith’s new movie, Hancock, bright red Hancockwashere.com GoSTENCILS were placed on sidewalks in New York City, Los Angeles, San Francisco, Chicago and Philadelphia. Pedestrians in all cities were left wondering who is Hancock? Is he fact or fiction? Superhero or mere mortal? There’s only one way to find out…

Magnolia Pictures Goes Street Level to Promote Sci-Fi Thriller

Turn off your radio! Unplug your TV! Don’t pick up the phone! Look out…or ‘The Signal’ will get you! That’s exactly the message both New York City and Portland received when they were simultaneously WaterStenciled for the upcoming sci-fi thriller, ‘The Signal.’ Due out this winter, the horror film is about a transmission that is emitted from electronics and turns everyone in its path into a killer! In the middle of the night, our team planned and executed their attack on the cities’ sidewalks with GoCHALK-STENCILS and Water-Stencils around every corner. The next morning, people awoke to their adorned sidewalks, and they got the message – they got the signal.

Scottsdale Tourism Gives Needed Warmth to Lakeview Polar Bears

It was George Costanza who brought ‘shrinkage’ to American mainstream, and ever since then Chicago’s Lakeview Polar Bear Club has been celebrating it with a mid-winter dip in Lake Michigan. Supporting the tradition, Scottsdale Tourism came out in full force with GoMODELS, decked out in Scottsdale branded sweatshirts of course, who lent a helping (warm) hand by providing the ice-water revelers with free massages, and branded lip balms, relaxation candles and hot chocolate – all under a heated tent. It was all done as just a friendly reminder that it’s always nice and warm in Scottsdale, Arizona.

Nationwide Campaign Employs WaterStencils and GoSidewalkStencils

Terra.com made nationwide use of the iconic branding of WaterStencil (with a bit of traditional Sidewalk Stenciling thrown in), taking Sidewalk Advertising to unprecedented heights. Beginning shortly before Christmas, a total of 356 WaterStencils appeared at 195 locations in New York, Dallas, Houston, Los Angeles and Miami. Chalk spray GoSidewalkStencils were employed in Chicago and New York, adding an additional 73 locations in vibrant orange. As always, GoGORILLA strove for high-traffic locations, ensuring Terra’s Sidewalk Advertising achieved the highest impression numbers possible in all markets.

SexSearch.com Uses Lost Dog Wild Postings in New York

To promote SexSearch.com on the streets of New York City, the adult dating website chose Lost Dog Posters to entice curious consumers. 2 waves featuring 3 creatives were distributed for SexSearch, targeting adult venues around Manhattan. Our team blanketed the target areas by posting on light poles, phone booths, construction sites, walls, and mail boxes at eye-level. SexSearch’s provocative and humorous creative on Lost Dog Posters raised many eyebrows of New Yorkers who thought they’d seen everything.

3 GoGORILLA Strategies Employed for Jolt Energy

Jolt Energy Drink wanted a strong street visibility in Manhattan, and GoGORILLA provided a trio of strategies to get the job done, namely, GoSTENCILS, GoCLINGS and GoSTICKERS! Our teams hit the streets day and night to ensure that GoCLINGS were applied strictly on storefronts with Jolt Energy in stock, GoSTENCILS were placed in high-traffic areas with great visibility and GoSTICKERS showed up everywhere. Such blanket coverage gave Jolt a huge jolt!

Western Telecom Firm Uses Mini GoPOSTERS for Campus Coverage

The purpose of this campaign was to educate college students on 14 campuses in the Western U.S. about a special offer on cell phone service from Qwest. Distributors placed the lost dog flyers in thousands of locations on and around campus, making the message clear and firming up Qwest’s branding among cell-phone toting students.

WaterStencil, GoGORILLA Innovation, Amazes Consumers Across the Country

On August 15th, 2007 teams of highly trained stencilologists set out to execute a ground breaking (cleaning) campaign in four major cities around the US for Kenneth Cole. Utilizing heavy duty stencils and high powered pressure washers, they cleaned Kenneth Cole’s messages onto sidewalks in Los Angeles, Miami, San Francisco and New York City. A series of three different messages were stenciled in each market: “Nov ‘08 Let’s Clean House”, “Stay Clean - Get Tested”, and “Look Beneath the Surface”. Our WaterStencil teams searched for the dirtiest high-traffic and hip areas in each city…. With great success! Thirty locations were required in each market, with the exception of NYC, which required sixty different locations. Upon completion 339 stencils were placed in over 160 locations in all markets combined.

Interactive Window Projection a First in New York!

Adobe’s tapped GoGORILLA Media for an original plan to promote the release of its powerful and amazing Creative Suite 3. We arranged for the Virgin Megastore in New York’s high-traffic Union Square to host a motion-activated projection screen in their store-front window. The Campaign was one of the first truly interactive OOH campaigns to be seen in New York, and the beautiful graphics passersby could make simply by walking in front of the window turned thousands of heads!