Flash mobs are becoming a more and more popular as a way to get consumer’s attention.  Advertisers constantly think of new funky ideas to integrate flash mobs into their campaigns. Whether it’s dancers moon-walking like Michael Jackson or ballroom dancers sweeping ladies off their feet in train stations, advertisers love to wow the public with huge interactive events that then spread over the Internet like wildfire.  GoGORILLA helped organize a huge Zumba event in Chicago in which women of all ages could learn how to dance Zumba, a fusion of Latin and International dancing and music.  The event attracted vast crowds and participants had a blast moving to the dynamic rhythms.

To create buzz for the novel “Dust,” GoGORILLA Media dropped 1,750 copies of the novel on seven beaches in the Great Lakes area for beach-goers to discover.  To conserve the books, they were inserted into zip lock bags and then placed discreetly all over the beaches.  Sunbathers were surprised to find a book in the sand and immediately turned its pages to see what “Dust” is all about.  The promotion worked so well because of its surprise effect, which is what guerrilla advertising is all about. The mysterious book drop also goes well with the occult zombie-theme of the novel.  In addition, the placement of books on beaches, where people actually have time, made sure that the books would be read immediately.

Always ahead of game, GoGORILLA added iPads as a digital component to their street team campaigns.  Now advertisers can showcase their website, trailers, apps, and products on today’s hottest gadget.  IPads are a great way to collect data such as email addresses.  They are also an ideal medium to conduct surveys or to engage consumers in trivia to educate them about your product.  When adding iPads to street team campaigns, advertisers benefit from the popularity of the new gadget, which attracts young and old consumers alike.  Passersby will stop in their tracks for a chance to hold and play with an iPad while engaging in conversations with street team members about the product or cause. For more information on using iPads to promote your product, click here or call 212-925-2420.

Twilight fans were met with a crunchy surprise when they went to see the latest part of the popular trilogy. GoGORILLA Media utilized GoMODELS handing out popcorn to promote AOL’s Moviefone at premiers across the nation for the Twilight Saga’s “Eclipse.” GoGORILLA set up popcorn stations with branded popcorn bags and pins in 9 US markets.  Both adults and kids were thrilled with the free giveaways and many continued to come back for more popcorn. The Twilight pins were a huge hit and most visitors attached them to their shirts right away. Movie fans were also encouraged to visit Moviefone.com to enter the sweepstakes to win free giveaways including an Eclipse script signed by cast members.

Employees at eight advertising agencies in New York City had a colorful commute to work thanks to Bravo TV. GoGORILLA Media executed Bravo’s GoSIDEWALK chalk stencil campaign in April in the early morning hours to catch agency staff during their morning commute. Bravo pushed the limits of guerrilla advertising and greeted agency staff with a huge multi-color message outside their work. GoGORILLA Media placed a total of 57 spray chalk stencils in five different colors outside the ad agencies to get attention from media buyers in the industry. Media buyers and passersby alike stopped in their tracks to read the “passionate” message from Bravo on the sidewalks as they were making their way to work.

Over the course of three nights in March, GoGORILLA Media executed an interactive GoPROJECTION on behalf of Pathways To Housing, a non-profit organization fighting homelessness. Passersby were urged to text in to help the homeless with their donations. Their text message then activated the projection and altered the video feed: The virtual homeless man, who was quivering on the floor until a text message is received, gets up and enters the house through a virtual door.  The GoGORILLA team received a great deal of positive feedback from New Yorkers who tried the interactive feature on the spot and helped not only the virtual homeless man to get off the street. The stunt also generated a lot of positive press for Pathways To Housing and their aid campaign, which was conceptualized by Sarkissian Mason.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.