GoMODEL teams hit the streets to showcase Samsung’s brand new dual LCD digital cameras a week before they even hit store shelves. During the weekdays, the GoGORILLA team targeted the ever so popular TV Morning Shows in a stealth mission to amaze tourists, locals, and show hosts alike. Consumers experienced Samsung’s innovative features firsthand including the world’s highest resolution 3.5” Wide Touch Screen Back LCD.

Success? We sure think so - the GoGORILLA team made it on air with the cameras on the Today Show, the Early Show and Good Morning America!  The efforts continued over Labor Day weekend in both Hollywood, CA and Times Square, NYC. Consumers tested the dual-screen camera by taking pictures of themselves, which were then uploaded by the GoGORILLA team to Samsung’s website for easy viewing.

GoGORILLA Set Out to Find the Hottest Beach Bodies of the
Nation

GoGORILLA’s team sure had a fun Summer when they traveled across the country with the Mobile Beach Bash, a Summer beach tour sponsored by the good people at Twinlab as part of the RateYourAbs.com competition. We traveled to the hottest beaches of the US all Summer long bringing you Twinlab product samples, T-shirts, tattoos and hot models to take pictures of your hot abs and to enter you into our online competition.  Contestants got a chance to earn the title of Hottest Abs on the beach this Summer and to become the proud owner of a 2009 Jeep Wrangler!

Sidewalk Advertising Reaches Millions

Each day millions of people walk down city sidewalks on their way to jobs and shopping. GoGORILLA can help you utilize those streets with reverse graffiti to send powerful guerilla marketing messages to promote any product or service. We have over ten years of experience in sidewalk advertising and have developed green graffiti techniques such as the WaterStencil™ or Sidewalk and Building Projection advertising that can reach customers on the streets without damaging the environment. Many of these out of home advertising methods can be used in combination with other actions, including street teams and brand ambassadors.

Why Sidewalk Advertising Is So Effective

GoGORILLA offers a variety of alternative advertising techniques that can be used in business districts, nightlife areas, and even during special events. We can craft guerrilla marketing campaigns that are creative, imaginative, and highly successful. GoSIDEWALK are guerilla marketing campaigns that GoGORILLA uses to promote products and services via streets and sidewalks. For example, street teams can pressure-wash reverse graffiti directly on the sidewalk surface, emphasizing clear and concise messages that catch the viewer by surprise. They concentrate on strategic locations within the top markets in order to reach the desired audience. The GoSIDEWALK alternative advertising messages have an immediate effect on consumers and work their way into the consciousness of people who view them on the street. This is guerrilla marketing at its finest: Fun, clever, and totally unpredictable.

So Many Stencil Types to Chose From

GoGORILLA uses a variety of methods in GoSIDEWALK campaigns, chalk messages, water stencils, sidewalk vinyls, sidewalk projections, murals, graffiti paste ups and more. This ensures that these out of home advertising methods are effective while remaining clean graffiti. Biodegradable chalk spray will last for thousands of impressions in each location before it wears away. We can also create chalk stencils in multi-color or with a glitter effect to fit the style of your brand and logo. Examples of unique chalk stencils are the Ke$ha glitter stencils and the Hertz Connect 2-color stencils. Sidewalk Advertising is often used in guerilla marketing campaigns to promote urban brands and new movie and album releases, but it is ideal for any brand that wants to reach commuters on the streets and leave a long-lasting message at a low cost.

Green And Clean - A New Age Of Advertising

The WaterStencil™ is a revolutionary technique that uses power washing to add a clean graffiti or a brand logo to a street or sidewalk by cleaning the design into the grimy surface. This unique out of home advertising technique adds no material or product to the surface, it merely adds the logo or message through power washing. This makes it a completely clean and unobjectionable alternative advertising form. WaterStencil™ has been successfully used to promote movies and market products such as clothing apparel in major markets.

Sidewalk Projections Light Up Consumer’s Paths

GoGORILLA also uses projection advertising in guerrilla marketing campaigns. This technology projects images onto buildings, walls and sidewalks. It can be used in moving vehicles, so that the image appears to be alive and moving through the city streets. This is a great way to catch the urban dweller off guard and make a truly memorable impression. They will be intrigued by the display and remember to tell their friends and family, write about it on their blog, put a video of it on Youtube or write a post on Facebook or Twitter. Many fun guerrilla marketing campaigns go viral thanks to their originality and the thousands of impressions they get on city streets.

GoGORILLA Media hit the streets to embark on a new and exciting campaign adventure for NBC’s ‘Late Night with Jimmy Fallon!’ GoMODELs interacted with the public on busy New York avenues while being equipped with a wearable TV vest which displayed clips of the show. They also ran a 10 question trivia about Jimmy Fallon’s life for the chance to win a free promotional T-Shirt. The energetic New York crowd had a great time with this! The campaign was a tremendous success and created a memorable experience for its audience by using fun, interactive techniques to generate buzz around the show. Even Jimmy Fallon himself was impressed!

GoGORILLA Media hit the streets to spread the word about the movie “Black Dynamite” at the Sundance Film Festival in Park City, UT.  Movie fans could not miss the vintage-style GoMINIPOSTERS, which were posted in high-traffic locations all over Downtown Park City, including community boards, lamp posts, restaurants, and theaters hosting movie screenings.

GoPROJECTION team cruises through New Orleans

GoGORILLA Media created buzz about Carnival Cruise Lines on the streets of New Orleans by projecting an enormous, colorful Carnival ad in high-traffic neighborhoods and around sports games. Passersby stopped in their tracks to look at the giant projection and to chat with friends about their past trips on Carnival Cruise Lines.

GoMODELs create buzz about “The New Crew in Town!”

Getting to Down Under just got easier with V Australia’s new route from LA to Sydney.  Over the course of 3 days, teams of GoMODELs handed out GoCARDs in busy Los Angeles locations promoting “The New Crew in Town” and V Australia’s introductory air fare special.

Getting Your Brand Noticed With Never-Seen-Before Advertising Techniques

Every day consumers are met with thousands of advertising messages. Marketers have to find new and interesting ways to reach their buyers and set themselves apart from the crowd. GoGORILLA is the one-stop shop for non-traditional media that can help any business create a strong and effective guerilla marketing campaign.  We can create unique events such as staging a flash mob or fake protest. GoGORILLA specializes in using guerrilla marketing techniques that are fun and unpredictable, and catch the audience off guard. We also employ sidewalk advertising using chalk or WaterStencil™ images. We use these out of home advertising methods to promote products in a unique way that will get people talking and create a buzz.

Green, Clean Advertising That Turns Heads

Our team at GoGORILLA is expert at creating guerrilla marketing promotions that are environmentally friendly. We do this by using techniques like reverse graffiti and clean graffiti that don’t alter or harm surfaces or the environment. We even have a medium called projection advertising that creates temporary images on urban walls and buildings with dual interactive projection displays.

How Does Reverse Clean Graffiti Work?

One great form of alternative advertising is GoGORILLA Media’s WaterStencil™. WaterStencil™ is a type of reverse graffiti that catches people by surprise as they walk down the street. Trained GoGORILLA teams use power washing technology to brand reverse graffiti in the form of a message or logo into the grime of the typical urban street or sidewalk. This method of under the radar guerilla marketing has been used to promote special events such as movie premiers and book releases, as well as to advertise clothing apparel and retail stores.

Green Graffiti Creates Positive Buzz for Brands

Unlike the typical messages scrawled on buildings, the WaterStencil™ is clean graffiti that gets your product message across in a fun and positive way. People walking to work in a business district or out for a night on the town will suddenly come across one of these unique guerrilla marketing messages that will stop them in their tracks. Not only will they get the initial impact of the message, but it will stay with them and they will pass the message on to family and friends. In addition to its wow factor, WaterStencil™ is also completely green graffiti. It is a power washing technique using nothing but water, so it does not add any chemicals or other harmful materials to the street or sidewalk. This is especially beneficial in urban areas or cities that do not allow certain forms of alternative advertising. WaterStencil™ is really just selectively washing the sidewalk with clean graffiti.

Going Viral with Reverse Graffiti

With so many businesses and advertisers competing for consumer attention it is easy to get lost in the crowd. GoGORILLA can help any business break through and create effective guerilla marketing campaigns. With a variety of out of home advertising methods, including reverse graffiti, also called clean graffiti, and street teams, we can successfully launch a product or service. Our green graffiti alternatives, such as WaterStencil™, are the perfect way to send a message and achieve viral, street level branding. GoGORILLA is the place for top quality guerrilla marketing.

On a hot summer weekend, Starbucks gave customers a lift from Los Angeles beaches to the closest Starbucks in fully branded GoPEDICABS. Promoting the new Vivanno™ Nourishing Blends, the pedicab drivers handed out gift cards so that riders could try the refreshing drinks for free. Customers were grateful for the ride and the complimentary refreshment and many redeemed their gift cards instantly.

‘Projection Action’ brings a piece of Canada to the cities

On the evening of June 10th, Los Angeles, Long Beach CA and New York City simultaneously got a dose of the wonders of Alberta Canada with GoGORILLA Media’s GoPROJECTION campaign and continuing for four nights thereafter. At each location two projectors were set up to create one interacting visual. This visual experience not only stopped traffic, but gave city-dwellers the urge to explore the Canadian Rockies!