To enhance their presence at the 2011 SXSW in Austin, CNN used a GoPROJECTION which displayed live news through iReports from SXSW in Austin. Festival-goers  were intrigued and equally impressed by the projection featuring up-to-date local SXSW news and scannable QR codes.  New York based digital agency Sarkissian Mason created this unique display and the custom programmed app that allowed to play live news on the projection wall.  The various iReports, which were displayed in multiple windows within the video projection, were uploaded by music fans at South by Southwest.  This interactive feature as well as the QR codes made the CNN projection a unique and popular attraction for festival visitors who were eager to upload their own reports and scanning the QR codes.

Miniposters proved to be the perfect medium to promote Valley Metro’s bus service. Placed near high traffic areas and Valley Metro light rail and bus routes in Phoenix, the posters introduced “Valley Metro Notes,” a series of animated music videos about the ins and outs of riding public transit. The ads also featured a Microsoft Tag, which linked people’s smartphones directly to the music videos on Youtube. The poster campaign drew a lot of attention thanks to its interactive approach.

As gourmet food trucks pop up all over major cities in the US, the mobile restaurants have become more and more popular among city-dwellers, who appreciate good food on the go. Advertisers can benefit from this craze by designing their own food truck concept and treating the public to free snacks or beverages. Sponsored food trucks are a great way to create buzz, since consumers will instantly share their discovery with friends via Facebook or Twitter. Social media is key in creating a “following” for the food trucks.

For Heavenly Resort Lake Tahoe, GoGORILLA Media outfitted a licensed ice cream truck with a sno-cone machine and custom branding to push ski pass sales. The crew surprised people in the greater San Francisco area with Killabrew Black Cherry, Blueberry Galaxy and Mambo Lime sno-cones. Two improv actors entertained the public with funny performances and sno-cone eating competitions on-site. People stopped to watch the spectacle and formed lines to try the tasty treats. Sno-cone lovers were encouraged to follow the truck on Twitter and Facebook and purchase their lift tickets. The campaign was a huge success with all allotted ski passes sold, a large increase in followers and fans on Heavenly’s Facebook and Twitter pages, and tons of positive feedback from San Francisco citizens and the press.

To promote Assassin’s Creed among the gaming crowd, GoGORILLA Media created buzz on an unconventional level. A team of mock protesters took over the PAX Convention in Seattle and rocked the gaming world with their fun stunt. Equipped with picket signs and flyers, the “Rebuild Brotherhood” protesters rolled up in a branded van and took over the convention, a hilarious spectacle evolving out of nowhere. The improv actors demonstrated how a game’s multiplayer mode can destroy friendships and instead encouraged community spirit and fair-play. Gamers got into deep discussions with the protesters and appreciated and happily took free branded cookies and postcards. A mock protest is a highly effective way to attract attention that stops consumers in their tracks. So why not start an (advertising) revolution yourself? Call on GoGORILLA to fight for your right!

Kids love free stuff, in particular when it’s ultracool like the skate gear and skateboard “bling” Gotcha street teams gave away at Skater Point in Santa Barbara.  The pretty brand ambassadors were welcomed by hundreds of kids and teens eager to get a hold of Gotcha giveaways. Among the popular items were sweatshirts, t-shirts, board shorts, hats, flip flops, and stickers. The street team encouraged kids to show them some tricks on their skateboards in return for free gear and dozens of skaters were happy to show off their skills.  The spectacle drew widespread attention in Skater Park and teens rushed in from all angles once they heard that the Gotcha girls are on-site.  The event created plenty of buzz among kids in Santa Barbara, which were sure to tell their friends about this positive brand experience, both in person and via social media sites.

GoGORILLA Media and fashion brand Andrew Marc had a special surprise for Fox News Morning Show spectators: While the show was shot in an icy setting outside Fox’s headquarter in New York City, six GoMODELS served hot chocolate with marshmallows and custom branded biscotti to the public, a welcome surprise for everyone standing outside in the cold. People stopped by during the show or on their way to work to get hot cocoa in branded cups. Word traveled fast among the spectators and everyone enjoyed the cozy gathering around the branded concession stand. Even without snow, Andrew Marc created a “Winter Wonderland” at its best!

GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

GoGORILLA Media found the perfect location to display a massive projection for Hugo Boss during Fashion Week in September, a popular hotel right in the center of New York’s trendy Meatpacking district.  Nightlife revelers and fashion victims alike could not help but stare at the oversize projection ad promoting a Hugo Boss event featuring Robin Thicke on Fashion Night Out.  Placed strategically, projections generate thousands of impressions per night and are a highly effective way to reach a specific target audience in a unique and attention-grabbing way.

Flash mobs are becoming a more and more popular as a way to get consumer’s attention.  Advertisers constantly think of new funky ideas to integrate flash mobs into their campaigns. Whether it’s dancers moon-walking like Michael Jackson or ballroom dancers sweeping ladies off their feet in train stations, advertisers love to wow the public with huge interactive events that then spread over the Internet like wildfire.  GoGORILLA helped organize a huge Zumba event in Chicago in which women of all ages could learn how to dance Zumba, a fusion of Latin and International dancing and music.  The event attracted vast crowds and participants had a blast moving to the dynamic rhythms.

To create buzz for the novel “Dust,” GoGORILLA Media dropped 1,750 copies of the novel on seven beaches in the Great Lakes area for beach-goers to discover.  To conserve the books, they were inserted into zip lock bags and then placed discreetly all over the beaches.  Sunbathers were surprised to find a book in the sand and immediately turned its pages to see what “Dust” is all about.  The promotion worked so well because of its surprise effect, which is what guerrilla advertising is all about. The mysterious book drop also goes well with the occult zombie-theme of the novel.  In addition, the placement of books on beaches, where people actually have time, made sure that the books would be read immediately.