New Yorkers were treated to free coffee this winter and they didn’t even have to stand in line at a coffee shop.  Our Jetpack street team served Taster’s Choice instant coffee to commuters right at the entrance to Grand Central, generating thousands of impressions throughout the day.  The branded jetpack contained steaming hot water so the team could demonstrate on the spot how easy it is to make great-tasting coffee with Taster’s choice single packs.  The team also distributed sample packs of Taster’s Choice in French Roast flavor and $1 off coupons.  This one-day campaign successfully generated buzz among thousands of commuters who left excited to try the other flavors in the Taster’s Choice roster.

GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns.  From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences.  Social media played a huge role in most of these guerrilla marketing tactics.  To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets.  QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.

GoMODELS wearing nothing but underwear and covered with temporary tattoos of tweets and hashtags invaded New York City on September 15th, asking the public “Are we revealing too much?”  The team was a diverse mix of men and women of all ages and sizes, which consumers could easily identify with.  People were eager to take photos with the team and to share their opinions on privacy in social media with an on-camera interviewer.  The video feedback became a vital component of this year’s Advertising Week Trust Forum presentation presented by Unit 7.  The GoModels distributed postcards and encouraged people to tweet the most embarrassing thing they’ve ever shared online using the hashtag #veryexposed.  The “very exposed” GoMODELS were a living demonstration of how consumers divulge their private lives in the social media marketplace, bringing Unit 7’s Trust Forum III theme vividly to life.

GoGORILLA Media caught the attention of Upper West Siders with a three-day street team campaign to promote the grand opening of the Century 21 store located in NYC’s Lincoln Square.  A huge 7ft sphere balloons was tied to each of the twelve brand ambassadors who were stationed in strategic areas near the store. The branded balloons read “Century 21, Now Open” and could be seen from far away gaining thousands of impressions per day.  Many consumers stopped to pose for photos while holding the huge balloons, which were particularly popular with families.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

GoGorilla Media partnered with The Salvation Army in its fight against hunger and reached out to Chicago residents in a very unique way. An interactive projection allowed pedestrians to donate to The Salvation Army by texting in. A huge projection on buildings and walls in various high traffic locations showed a hungry child with an empty plate and a call to action.  The call to action asked people to “See what can happen when you erase hunger” by texting “FEED” to the displayed phone number.  Once the text was received by our system, food appeared on the child’s plate along with a second call to action to donate $10 to The Salvation Army via a new text message. For a total of 6 nights, the GoGORILLA team projected at 14 different locations in Chicago, including Wrigleyville, River North, and Michigan Avenue. The projection generated thousands of lasting impressions and collected donations for the Salvation Army’s mission. Our projection team reached out to pedestrians, encouraged them to text in, and assisted them during the texting process, which made this projection a truly interactive and memorable experience. The projection was inspired by Pathways To Housing’s interactive projection in 2010.

Spirit Airlines and their agency Siquis win our famous ballsy award for creating the hottest campaigns of the summer. Here’s the scoop: Sexy girls in bikinis pole-danced inside a glass truck in Los Angeles causing a stir and tons of buzz in the media and online. A street team of hot bikini models supported the stripper pole truck with signs saying “Take me home home for $9″ and”I go both ways for $18.” The goal of this provocative campaign was to promote Spirit Airline’s new $9 flights from LA to Las Vegas.

Rain Stencils are the newest creation by GoGORILLA.  They are only visible once the sidewalk is wet.  Rain stencils are the perfect medium for rainy months and for rainy markets.  They can also be used as “hidden messages” in treasure hunts.  Consumers of all ages will be wowed by these magic stencils, which are visible for up to four weeks.  Contact GoGORILLA today for more info at 212-925-2420 or info@gogorillamedia.com.

Lady Gaga fans were in for a special treat while waiting in line to see their favorite pop star’s live show. To promote New York’s Institute of Technology, ten GoModels dressed as Lady Gaga look-alikes invaded the sold out Lady Gaga concert at the Nassau Coliseum on April 23rd, 2011. The GoModels were greeted by thousands of screaming fans. Teenagers were eager to take photos with our look-alikes commenting on how great all their outfits were. The GoModels distributed t-shirts and postcards and encouraged fans to log on to the NYIT facebook page to locate their photos. After the promotion, the facebook page had hundreds of fans commenting on the t-shirts and how much fun they all had with the Lady Gaga Flashmob.

In probably one of the most successful campaigns of 2011, HBO promoted its new series Game of Thrones via a custom branded GoFOODTRUCK, which hit the streets of New York City and Los Angeles for 5 days each. The gourmet food truck was eagerly awaited by hundreds of loyal fans of “Game of Thrones” author George R.R. Martin along with fans of chef Tom Colicchio, who created different menus for each of the campaign days. Each dish was inspired by the grand banquets featured in Martin’s books and in HBO’s new series. Servings were limited to 300 fans who, while waiting in line, received a Game of Thrones menu that contained puzzles with hidden, secret messages. News about the food truck spread like wildfire via social media sites and each day block-long lines of fans formed at the truck’s location soon after it was released online. The gourmet food truck campaign was conceptualized by Campfire and one of five media strategies used to promote HBO’s show.