GoSNOW is the newest addition to our GoGREEN campaign options.  Our team had fun in the snow after the last snowstorm in New York City and we came up with environmentally friendly ideas to decorate the white landscape.  GoSNOWSTAMPS are logos pressed into the snow.  They can be placed on the ground, on cars, on mailboxes and many other surfaces.  For GoSNOWSTENCILS we use biodegradable chalk spray to place ads into the snow.  GoSNOWMAN are snow sculptures placed in high traffic locations.  A GoCLEAN Street Team in branded uniforms is everybody’s best friend when it sets out to shovel snow and clear city sidewalks for a safe commute.  These street teams create buzz and a positive brand image while helping the community.  Once the snow is gone, GoCLEAN Street Teams can do good by recycling, picking up litter, or power-washing sidewalks.  A Snow-, Chalk- or Waterstencil™  can be placed to let residents know who cleaned up their neighborhood.

GoGORILLA loves to try new stuff, so when a client comes to us and asks us “Can you do this?” we’re thrilled. If it’s never been done before, we’ll figure out how to do it. To promote the release of Ke$ha’s new album “Animal,” GoSTENCILS were spraychalked onto sidewalks in Los Angeles and New York City. For the first time ever golden glitter was applied to the stencils to go with the singer’s signature glamour look. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. The edgy creative spread the word of Ke$ha’s website.

Video Projections put any ad in the spotlight of consumers’ attention. For Armani Exchange, GoGORILLA Media projected a video promoting their new AX Boutique in South Beach, Miami. After completing a site survey of the trendy area, we selected high-traffic locations filled with Miami residents and tourists going to restaurants, bars and nightclubs. Thanks to the size of the video projection and the choice of location, the ad could not be missed and created buzz about the new store opening. Pedestrians stopped to watch the looped video and to chat about the massive projection.

WaterStencils™, a green way to advertise a brand, are more popular than ever. Amongst others, we employed this tactic again this summer for shoe seller Shoe Woo. Two sexy high-heel creatives were power-washed onto high traffic New York shopping thoroughfares, catching the eyes of the passing fashionistas and foot-fetishists. These sidewalk spectacles drew attention from all angles and the clean look of the power-washed stencils left people wondering, “How did they do that?!”

GoGORILLA Media hit the streets of San Diego in a big effort to promote Nutrisoda during the Pride Festival. Four branded GoPEDICABs rode on the streets of San Diego for 6 hours, offering free rides to festival goers and people in the Hillcrest community. Our Nutrisoda savvy GoPEDICAB drivers educated their passengers about the drink’s benefits and gave out handouts with product information. People were thankful for the complimentary rides and happily jumped into the brightly colored pedicabs. With every free ride that was given out, Nutrisoda donated money to help with the reforestation of Balboa Park. All in all, this campaign was a huge success and created a memorable brand experience.

Imagine you are coming home from work, take-out in your hand, ready to turn on the TV and kick back.  While you are reaching for your keys, you notice you are standing on a large 2′x3′ door mat, placed right outside the entrance of your building and advertising DirecTV’s NFL Sunday Ticket with up to 14 games.  The DirecTV ads for their NFL package, which are spread all over the city, made it to your doorstep!  GoGORILLA Media distributed 4,000 brightly colored doormats in upscale neighborhoods in New York City.  Thanks to the size, bright colors, and large quantity of doormats distributed, the campaign was a huge success!  The large non-slip turf mats were well received and, in many cases, will remain in place for months.

GoMODEL teams hit the streets to showcase Samsung’s brand new dual LCD digital cameras a week before they even hit store shelves. During the weekdays, the GoGORILLA team targeted the ever so popular TV Morning Shows in a stealth mission to amaze tourists, locals, and show hosts alike. Consumers experienced Samsung’s innovative features firsthand including the world’s highest resolution 3.5” Wide Touch Screen Back LCD.

Success? We sure think so - the GoGORILLA team made it on air with the cameras on the Today Show, the Early Show and Good Morning America!  The efforts continued over Labor Day weekend in both Hollywood, CA and Times Square, NYC. Consumers tested the dual-screen camera by taking pictures of themselves, which were then uploaded by the GoGORILLA team to Samsung’s website for easy viewing.

GoGORILLA Set Out to Find the Hottest Beach Bodies of the
Nation

GoGORILLA’s team sure had a fun Summer when they traveled across the country with the Mobile Beach Bash, a Summer beach tour sponsored by the good people at Twinlab as part of the RateYourAbs.com competition. We traveled to the hottest beaches of the US all Summer long bringing you Twinlab product samples, T-shirts, tattoos and hot models to take pictures of your hot abs and to enter you into our online competition.  Contestants got a chance to earn the title of Hottest Abs on the beach this Summer and to become the proud owner of a 2009 Jeep Wrangler!

Sidewalk Advertising Reaches Millions

Each day millions of people walk down city sidewalks on their way to jobs and shopping. GoGORILLA can help you utilize those streets with reverse graffiti to send powerful guerilla marketing messages to promote any product or service. We have over ten years of experience in sidewalk advertising and have developed green graffiti techniques such as the WaterStencil™ or Sidewalk and Building Projection advertising that can reach customers on the streets without damaging the environment. Many of these out of home advertising methods can be used in combination with other actions, including street teams and brand ambassadors.

Why Sidewalk Advertising Is So Effective

GoGORILLA offers a variety of alternative advertising techniques that can be used in business districts, nightlife areas, and even during special events. We can craft guerrilla marketing campaigns that are creative, imaginative, and highly successful. GoSIDEWALK are guerilla marketing campaigns that GoGORILLA uses to promote products and services via streets and sidewalks. For example, street teams can pressure-wash reverse graffiti directly on the sidewalk surface, emphasizing clear and concise messages that catch the viewer by surprise. They concentrate on strategic locations within the top markets in order to reach the desired audience. The GoSIDEWALK alternative advertising messages have an immediate effect on consumers and work their way into the consciousness of people who view them on the street. This is guerrilla marketing at its finest: Fun, clever, and totally unpredictable.

So Many Stencil Types to Chose From

GoGORILLA uses a variety of methods in GoSIDEWALK campaigns, chalk messages, water stencils, sidewalk vinyls, sidewalk projections, murals, graffiti paste ups and more. This ensures that these out of home advertising methods are effective while remaining clean graffiti. Biodegradable chalk spray will last for thousands of impressions in each location before it wears away. We can also create chalk stencils in multi-color or with a glitter effect to fit the style of your brand and logo. Examples of unique chalk stencils are the Ke$ha glitter stencils and the Hertz Connect 2-color stencils. Sidewalk Advertising is often used in guerilla marketing campaigns to promote urban brands and new movie and album releases, but it is ideal for any brand that wants to reach commuters on the streets and leave a long-lasting message at a low cost.

Green And Clean - A New Age Of Advertising

The WaterStencil™ is a revolutionary technique that uses power washing to add a clean graffiti or a brand logo to a street or sidewalk by cleaning the design into the grimy surface. This unique out of home advertising technique adds no material or product to the surface, it merely adds the logo or message through power washing. This makes it a completely clean and unobjectionable alternative advertising form. WaterStencil™ has been successfully used to promote movies and market products such as clothing apparel in major markets.

Sidewalk Projections Light Up Consumer’s Paths

GoGORILLA also uses projection advertising in guerrilla marketing campaigns. This technology projects images onto buildings, walls and sidewalks. It can be used in moving vehicles, so that the image appears to be alive and moving through the city streets. This is a great way to catch the urban dweller off guard and make a truly memorable impression. They will be intrigued by the display and remember to tell their friends and family, write about it on their blog, put a video of it on Youtube or write a post on Facebook or Twitter. Many fun guerrilla marketing campaigns go viral thanks to their originality and the thousands of impressions they get on city streets.

GoGORILLA Media hit the streets to embark on a new and exciting campaign adventure for NBC’s ‘Late Night with Jimmy Fallon!’ GoMODELs interacted with the public on busy New York avenues while being equipped with a wearable TV vest which displayed clips of the show. They also ran a 10 question trivia about Jimmy Fallon’s life for the chance to win a free promotional T-Shirt. The energetic New York crowd had a great time with this! The campaign was a tremendous success and created a memorable experience for its audience by using fun, interactive techniques to generate buzz around the show. Even Jimmy Fallon himself was impressed!