GoGORILLA helped in the fight against breast cancer by organizing a pro-bono flashmob event for the Feel Your Boobies Foundation in New York City this spring. Stationed on the north end of Union Square, we connected hundreds of bras to form one of the longest bra chains in history encouraging bystanders to participate in wrapping the bra chain around the park.  Stretching over 2,100 feet, the bra chain flashmob successfully increased breast cancer awareness among New York City residents and was featured on Bloomberg TV and many other media outlets.  Leading up to the event, GoGORILLA reached out to women across the country in a targeted social media campaign, asking them to come to the event and to donate their bras.  As a result, we collected almost 700 bras on-site and in the mail from women all over the United States that wanted to help the cause.  Women were able to dedicate the bras to a loved-one affected by breast cancer by writing their names on a pink ribbon and attaching it to the bra.  All bras were donated to charity following the event.

Each year nearly 200,000 women are diagnosed with breast cancer and 5% of them are under the age of 40. Knowing your body (feeling your boobies) is one of the primary ways that breast lumps or other changes can be detected. Since mammograms generally are not recommended to screen for breast cancer until the age of 40, breast awareness is sometimes their only line of defense in finding a lump early.

To promote the New York International Auto Show this April, GoGORILLA Media dispatched an enthusiastic team of 4 GoMODELS to engage consumers in New York City. Attracted by free hot dogs and a luxury car on display, pedestrians were receptive to receiving more information about the Auto Show at the Jacob Javits Center. While consumers were queuing up for free hot dogs, the team had ample time to chat with them and to get them excited about the show. The team also handed out fliers with a $2 discount on tickets. Thanks to an exciting concept and professional execution, the promotion successfully generated hundreds of lasting impressions and tons of buzz among automobile fans in New York City.

NCC Media brightened the day for media buyers and planners around Manhattan with free Sprinkles cupcakes served from a food truck outside their offices. Over the course of five days from, the food truck team distributed 2,800 cupcakes in four delicious flavors to media staff in return for a coupon they had received from NCC. The cupcakes were topped with the NCC logo as well as the icon for I+, a new service NCC provides to reach television audiences more effectively. The food truck promotion created a memorable brand experience and huge buzz for NCC among agency professionals.

There are many creative ways to announce the opening of a new store location, but using a mix of marketing tactics proved to be highly efficient for Winn Dixie in Florida.  A media mix including chalk stencils, a mobile billboard, and video projections made sure that everyone in Coral Gables knew about the new Winn Dixie store at 3275 Coral Way.  Using seven different designs, GoGORILLA strategically placed 20 stencils in heavy foot traffic areas along the Miracle Mile.  A two-sided mobile billboard generated thousands of impressions while driving up and down the Miracle Mile for 8 hours.  To top off this unique promotional effort,  GoGORILLA displayed a massive video projection for 5 hours on a highly visible wall in a heavy-traffic intersection.  The projection streamed a two minute Winn-Dixie commercial and was so huge that it could be seen from far away.  All three guerrilla tactics proved to be highly effective in generating buzz and in driving traffic to the new store.

New Yorkers were treated to free coffee this winter and they didn’t even have to stand in line at a coffee shop.  Our Jetpack street team served Taster’s Choice instant coffee to commuters right at the entrance to Grand Central, generating thousands of impressions throughout the day.  The branded jetpack contained steaming hot water so the team could demonstrate on the spot how easy it is to make great-tasting coffee with Taster’s choice single packs.  The team also distributed sample packs of Taster’s Choice in French Roast flavor and $1 off coupons.  This one-day campaign successfully generated buzz among thousands of commuters who left excited to try the other flavors in the Taster’s Choice roster.

GoGorilla Media had lots of fun planning and executing these and many other exciting campaigns.  From branded food trucks to hot exotic dancers in a glass truck, this year’s campaigns made people across the country happy and created many memorable brand experiences.  Social media played a huge role in most of these guerrilla marketing tactics.  To drive traffic to events, GoGorilla promoted them through a large variety of social media outlets.  QR codes were used to engage smart phone users and to give interested consumers access to more information on the spot.

GoMODELS wearing nothing but underwear and covered with temporary tattoos of tweets and hashtags invaded New York City on September 15th, asking the public “Are we revealing too much?”  The team was a diverse mix of men and women of all ages and sizes, which consumers could easily identify with.  People were eager to take photos with the team and to share their opinions on privacy in social media with an on-camera interviewer.  The video feedback became a vital component of this year’s Advertising Week Trust Forum presentation presented by Unit 7.  The GoModels distributed postcards and encouraged people to tweet the most embarrassing thing they’ve ever shared online using the hashtag #veryexposed.  The “very exposed” GoMODELS were a living demonstration of how consumers divulge their private lives in the social media marketplace, bringing Unit 7’s Trust Forum III theme vividly to life.

GoGORILLA Media caught the attention of Upper West Siders with a three-day street team campaign to promote the grand opening of the Century 21 store located in NYC’s Lincoln Square.  A huge 7ft sphere balloons was tied to each of the twelve brand ambassadors who were stationed in strategic areas near the store. The branded balloons read “Century 21, Now Open” and could be seen from far away gaining thousands of impressions per day.  Many consumers stopped to pose for photos while holding the huge balloons, which were particularly popular with families.

Sfoglia-whaaat? New Yorkers had to practice their language skills to be able to sample international treats from Living Language’s food truck on two days in August.  The truck promoted the launch of Living Language’s Platinum Edition language courses in German, Italian, Spanish and French.  Each treat represented one language from the Platinum launch roster.  Thousands of New Yorkers queued up in front of the mobile bistro to order Pretzels, Sfogliatelle, Watermelon Mint Coolers, and Grapefruit Sorbet in the respective languages. Bi-lingual street team members trained people on how to pronounce the orders in their mother tongue and a Living Language menu with a pronunciation guide helped them to “say it right to get a bite.”  The campaign was a huge success as it generated a vast amount of press and took over the social media scene before and during the 2-day event.  The food truck caught the attention of various media outlets including Gothamist, NY Times, NY Daily News, AM NY, Jetsetter Report and many more.

GoGorilla Media partnered with The Salvation Army in its fight against hunger and reached out to Chicago residents in a very unique way. An interactive projection allowed pedestrians to donate to The Salvation Army by texting in. A huge projection on buildings and walls in various high traffic locations showed a hungry child with an empty plate and a call to action.  The call to action asked people to “See what can happen when you erase hunger” by texting “FEED” to the displayed phone number.  Once the text was received by our system, food appeared on the child’s plate along with a second call to action to donate $10 to The Salvation Army via a new text message. For a total of 6 nights, the GoGORILLA team projected at 14 different locations in Chicago, including Wrigleyville, River North, and Michigan Avenue. The projection generated thousands of lasting impressions and collected donations for the Salvation Army’s mission. Our projection team reached out to pedestrians, encouraged them to text in, and assisted them during the texting process, which made this projection a truly interactive and memorable experience. The projection was inspired by Pathways To Housing’s interactive projection in 2010.