GoGORILLA Introduces Discover Financial website to College Target

Discover employed a number of fun and successful GoGORILLA Strategies to get the word out about its interactive website, 5MinuteChill.com. In an effort that descended on the University of Illinois, Champaign for two weeks, Discover took advantage of GoMODEL Street Teams, GoMONEY branded dollar bills, GoCARDS, GoNAPKINS, GoAUTO and GoZARF Coffee Sleeves. Branded materials were quickly consumed both on and off campus after the media were distributed in areas with a high concentration of students. Students and businesses alike appreciated the campaign, and GoGORILLA left Champaign with the confidence that Discover and 5MinuteChill.com were discussed over many a late-night beer pong game.

Citywalk Development Employs Bar and Coffee Shop Media

The Citywalk real estate development was looking to create buzz in Oakland, and turned to GoGORILLA for a way to reach potential clients. This was accomplished by distributing branded Citywalk GoCOASTERS and GoZARFS (coffee sleeves) to bars, restaurants, coffee shops, convenience stores and Delis in both Oakland and Alameda. GoGORILLA placed their products into a wide array of establishments in these areas, generating lots of interest in the process.

GoPROJECTION and GoCOASTERS a Perfect Combination

This ambitious campaign was promoted Arizona tourism in San Diego and Los Angeles. This was achieved through video projection as well as a distribution of coasters. GoPROJECTIONS were executed in two areas of downtown LA and the Gaslamp district of San Diego on consecutive weekends. Many people stopped to view the movie loops each night. These same consumers then found attractive GoCOASTERS in use in nearby bars and restaurants in both cities!

GoPROJECTION Dominates Festival Landscape

Independent Music website RawRip.com came to GoGORILLA with a problem: How to effectively and economically reach the massive public that descends on Austin Texas once a year, for the famous South by Southwest Festival? GoGORILLA had the answers to distinguish such a client from the thousands of other brands looking for a piece of the action. Employing giant, vibrant GoPROJECTIONS over the festival’s 4 nights, and backing up these impressions with a wide distribution of Rawrip.com GoCOASTERS to 6th St. bars in the area of the events, we were able to achieve huge impact in a market and at a time that truly counted for Rawrip.com.

Bar Media and GoMODELS Make a Splash

To add a young and energetic boost to the Delaware State Lottery’s campaign, GoGORILLA distributed branded GoNAPKINS to bars and clubs and fielded energetic teams of GoMODELS to hand out premiums including branded lip balm, sunscreen, GoFLING collapsible flying discs and keychain bottle openers. Target markets were Wilmington, Rehoboth Beach and Dewey Beach, DE, and the positive response to the promotion was overwhelming.

Bar and Deli Media Offer Targeted Coverage

The goal of this campaign was to promote JACK FM using branded GoZARF coffee sleeves, GoNAPKINS and GoCOASTERS. This was accomplished through a customized distribution of both GoZARFS in 50 coffee shops and delis and GoNAPKINS and GoCOASTERS in 20 bars, clubs and restaurants in the San Diego, CA Market. This insured that patrons of either type of venue would get exposure to our campaign before work when they get their breakfast, and again after they go out for drinks and dinner after work!

D.C. Tourism Stages a Multi-Faceted Campaign in New York

When the tourism bureau of Washington D.C. needed to turn heads in New York, they called GoGORILLA. We put together a campaign that included GoMODELS handing out branded GoCARDS, GoMONEY put into circulation via local venues, GoCLINGS gracing the windows of many more businesses, and, as a press-generating special feature, Fine Art Painters and Fun Art Caricaturists working in public and incorporating Washington landmarks in their creations. New Yorkers had many, many reasons to think of DC for their next trip!

Bodyworlds uses multiple GoGORILLA strategies in Houston

The sensational exhibit “Bodyworlds” announced its arrival at The Houston Museum of Natural Science via branded GoZARFS (Coffee Sleeves) and GoCOASTERS. The Bar and Deli Media were distributed to Coffee Shops and Bars throughout the market, creating added interest in this phenomenal biological exposition.

Multiple Strategies and Markets for Sporting Site

Bodog.com sought non-traditional means of promoting it’s non-traditional website, and contacted GoGORILLA for a bonanza of innovative advertising strategies. Employing GoCARDS, GoMODELS, GoCOASTERS, Stealth Bookmarking, GoPROJECTION and the ever-sensational GoMONEY, Bodog.com got its message across in ways that pointed clearly to its iconoclastic image.

GoGORILLA Stages Sensational Cross-Dressing Campaign

TBS’ syndication of Sex and the City was something to shout about for lovers of the show across the country, and GoGORILLA got the word out in some unforgettable ways. Namely, Male GoMODELS dressed as Sex and the City cast members were entered into the Gay Pride Parades in Los Angeles, New York and San Francisco! The impersonators were top notch, and received tons of attention from parade-goers in each market. To reinforce the message, TBS GoCLINGS and “Lost Dog” wild postings were employed as well, sending TBS’ impressions skyward.